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Adcom Business Proposal

This document proposes a campaign to promote SDMIMD in CAT/CMAT coaching institutes to increase awareness and reach prospective students. The campaign would involve researching coaching institutes in Bangalore and Mangalore, contacting them using various online and offline techniques, and delivering information about SDMIMD to students. The investment required and timeline are also outlined.

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rvwassup
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50 views4 pages

Adcom Business Proposal

This document proposes a campaign to promote SDMIMD in CAT/CMAT coaching institutes to increase awareness and reach prospective students. The campaign would involve researching coaching institutes in Bangalore and Mangalore, contacting them using various online and offline techniques, and delivering information about SDMIMD to students. The investment required and timeline are also outlined.

Uploaded by

rvwassup
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOC, PDF, TXT or read online on Scribd
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Campaigning for SDMIMD in CAT coaching institutes

Proposal for
institute
campaigning
Goals and Objectives
With prospective students having a vast pool of options for !Schools li"e never before# S$D$M$
Institute for Management Development needs to ma"e strategic decisions regarding ho% it
presents itself in order for promotional messages to stand out and reach prospects in a
compelling %a&$ S$D$M$ Institute for Management Development needs attentive# comprehensive
mar"eting strateg& to'
Cultivate a uni(ue brand to distinguish itself from its other !Schools$
Anal&)e %hat other Schools are doing to find out %hat*s %or"ing and %hat*s not# and
use that insight to its fullest advantage
+each ne% customers using a combination of online and offline techni(ues
Campaigning in CAT/CMAT Coaching institutes to increase awareness.

Delivering +esults
elo% are the functions that The Admissions Committee Members %ill deliver for SDMIMD'
Information search on CAT/CMAT coaching institutes , We %ill do some basic
information search about these institutes through phone calls# Direct Mails and through
our students* contacts$ Our initial target cities %ill be angalore and Mangalore$
Reach new customers using both online and ofine techniques , The
importance of digital media can*t be ignored# but that doesn*t mean &ou should abandon
traditional media# either$ We*ll develop a strateg& for &ou that ta"es advantage of ever&
platform available# offering &ou unprecedented e-posure to ne% prospects$
.our Investment
!penses Cost
Total
Wh& Campaign in Coaching Centers/
With the increase in competition# coaching centers have got a big boost$ One can find
coaching centers in ever& noo" and corner of an& cit& these da&s$
Teachers and parents have e(uall& promoted their gro%th and a large number of
students join these coaching centers each &ear to fulfill their dream of entering a
prestigious college$
In the era of cut!throat competition# coaching centers have become a necessit& and a
large percentage of students each &ear get into IITs from them$
0roject Timeline
Once %e start off this campaign our timeline %ould proceed as follo%s'
"hase Acti#ities Completion

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