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    SWOT - Medimix

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    Meet Sabarwal
    The document analyzes the strengths, weaknesses, opportunities, and threats for a company. The company's main strengths are its cost advantage, pricing, strong brand image, and focus on the attractive beauty segment. Weaknesses include unsuccessful extensions like cough syrup and coconut oil and not being noticed by younger generations. Opportunities lie in expanding variants, maintaining quality, and promotions. Threats consist of new competitors, uncatchy advertising, marketing risks, and copies by other companies.

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    SWOT - Medimix

    Uploaded by

    Meet Sabarwal
    2K views1 page
    The document analyzes the strengths, weaknesses, opportunities, and threats for a company. The company's main strengths are its cost advantage, pricing, strong brand image, and focus on the attractive beauty segment. Weaknesses include unsuccessful extensions like cough syrup and coconut oil and not being noticed by younger generations. Opportunities lie in expanding variants, maintaining quality, and promotions. Threats consist of new competitors, uncatchy advertising, marketing risks, and copies by other companies.

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    The document analyzes the strengths, weaknesses, opportunities, and threats for a company. The company's main strengths are its cost advantage, pricing, strong brand image, and focus on the attractive beauty segment. Weaknesses include unsuccessful extensions like cough syrup and coconut oil and not being noticed by younger generations. Opportunities lie in expanding variants, maintaining quality, and promotions. Threats consist of new competitors, uncatchy advertising, marketing risks, and copies by other companies.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    2K views1 page

    SWOT - Medimix

    Uploaded by

    Meet Sabarwal
    The document analyzes the strengths, weaknesses, opportunities, and threats for a company. The company's main strengths are its cost advantage, pricing, strong brand image, and focus on the attractive beauty segment. Weaknesses include unsuccessful extensions like cough syrup and coconut oil and not being noticed by younger generations. Opportunities lie in expanding variants, maintaining quality, and promotions. Threats consist of new competitors, uncatchy advertising, marketing risks, and copies by other companies.

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    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
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    Strengths

    1.Cost advantage
    2.Pricing
    3.Strong emotional touch
    4.Strong brand image
    5.Positioning focuses on the attractive beauty segment
    6.Many variants (Almond Oil, Orchid Extracts, Milk
    Cream, Fruit Extracts,Saffron,Sandalwood Oil, and
    Honey to name a few)

    Weaknesses

    1.Medimix cough syrup and also
    extended into Coconut oil extensions
    were not successful
    2.Brand not being noticed by younger
    generation
    3.Stock out problems - replenishment
    time is high in semi-urban/ruralareas

    Opportunities

    1.One of the pioneers of ayurvedic soap
    2.18 al ingredientrs
    3.Strong market share in the south and west market
    4.Maintain better standards of quality
    5.Line extension %u2013 probably with more
    variant***ering to the beautysegment like natural, ***al
    soap etc
    6.More promotions like price-offs and samples

    Threats

    1.New players in market
    2.Non catchy advertising strategy
    3.Involved marketing risk%uE001
    4.Copy by the competitors

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