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Ethos - Establishing Credibility Logos - Using Logic Pathos - Connecting Emotionally

This document discusses the three modes of persuasion: ethos, logos, and pathos. It explains that ethos establishes the speaker's credibility through demonstrating knowledge, fairness, and common ground. Logos allows the audience to view the argument logically through evidence, structure, and reason. Pathos allows the audience to emotionally identify with the subject through language, anecdotes, and imagery. Each mode of persuasion is effective when used appropriately and fairly.

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John Lukezic
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131 views2 pages

Ethos - Establishing Credibility Logos - Using Logic Pathos - Connecting Emotionally

This document discusses the three modes of persuasion: ethos, logos, and pathos. It explains that ethos establishes the speaker's credibility through demonstrating knowledge, fairness, and common ground. Logos allows the audience to view the argument logically through evidence, structure, and reason. Pathos allows the audience to emotionally identify with the subject through language, anecdotes, and imagery. Each mode of persuasion is effective when used appropriately and fairly.

Uploaded by

John Lukezic
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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Effectiveargumentsdependon...

EthosEstablishingCredibility LogosUsingLogic PathosConnectingEmotionally


Youruseofethosconveystoyouraudiencethatyou
are:
informed,intelligent,benevolent,honest
throughtheuseof
EthicalAppeals(Appropriate/FairEthical
Behavior)
Demonstrateknowledgeofyoursubject
Claimauthority(credentials,
qualifications,pastorpresent
experiences)
Useevidencetosupportclaims
Demonstratefairnesstoyouraudience
Uselanguageaccuratelyandrespectfully
Acknowledgetheopposingpoint(s)of
view(anticipatepossibleobjections)
Concedeanypersonalweaknesses/
admitlimitations
Establishcommongroundwithyour
audience
Acknowledgesharedviewpoints
Connectyourargumentto
wellestablishedorwidelyrespectedcore
values/principles
Youruseoflogosallowsyouraudiencetoseeyour
argumentlogically(factsandreason)
Claim+SupportingEvidence
throughtheuseof
LogicalAppeals(Appropriate/FairLogical
Behavior)
HardEvidence
Facts
Statistics
SurveysandPolls
Testimonies,Narratives,Interviews
LogicalStructure
Analogies(Comparison/Contrast)
Precedent
Degree
Reason/CommonSense
InductiveReasoning:Drawinga
generalizationonthebasisofanumberof
specificexamples
Example:Ifyoubecomesickseveral
timesaftereatingshellfish,youwill
likelyconcludethatyouareallergicto
shellfish
DeductiveReasoning:Assuminga
general,widelyheldprinciple(calleda
premise)andthenapplyingthatprinciple
toaspecificcase
Youruseofpathosallowstheaudienceto
emotionally(anger,compassion,patriotism,etc.)
identifywiththesubject/argument
throughtheuseof
EmotionalAppeals(Appropriate/FairEvocations
ofEmotion)
Language
Vividandconcretedescriptive
language
Figurativelanguage
Anecdotes
Personalexperience
Experiencesofothers
Narrative/storytelling
Imagery
Apictureisworth...

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