The document discusses issues with the term "social media" and argues that it is overly broad, tool-focused, and disconnected from business objectives. It states that social media should be viewed in the context of an integrated marketing plan and inbound marketing strategy, not as a standalone channel. Social media tools like Facebook are best used for branding rather than advertising and require quality, relevant content that users want to engage with and share. The key is having clear goals for social media use and understanding why users are engaging with brands online.
The document discusses issues with the term "social media" and argues that it is overly broad, tool-focused, and disconnected from business objectives. It states that social media should be viewed in the context of an integrated marketing plan and inbound marketing strategy, not as a standalone channel. Social media tools like Facebook are best used for branding rather than advertising and require quality, relevant content that users want to engage with and share. The key is having clear goals for social media use and understanding why users are engaging with brands online.
The document discusses issues with the term "social media" and argues that it is overly broad, tool-focused, and disconnected from business objectives. It states that social media should be viewed in the context of an integrated marketing plan and inbound marketing strategy, not as a standalone channel. Social media tools like Facebook are best used for branding rather than advertising and require quality, relevant content that users want to engage with and share. The key is having clear goals for social media use and understanding why users are engaging with brands online.
The document discusses issues with the term "social media" and argues that it is overly broad, tool-focused, and disconnected from business objectives. It states that social media should be viewed in the context of an integrated marketing plan and inbound marketing strategy, not as a standalone channel. Social media tools like Facebook are best used for branding rather than advertising and require quality, relevant content that users want to engage with and share. The key is having clear goals for social media use and understanding why users are engaging with brands online.
social media? Allan Poe Castelnuovo Is not the media, its the strategy, stupid! Brand strategy Objectives Segmentation Media Mix & Content Campaign Reporting I hate the term social media Nebulous (Facebook? Blog? Twitter? MySpace?)
Overly focused on tools Mention social media and people will tell you about a tool they either love or hate, unfortunately without any mention of strategies, objectives, metrics, or people.
Disconnected from business Even if people think they understand the tools, objectives, people theyre attempting to influence and so on, social media still seems so separate, in its own silo, from existing/traditional marketing plans. How to integrate the new with the old?
Cannot stand alone Social media is just another channel in a larger mix, not an island. Nebulous (Facebook? Blog? Twitter? MySpace?)
Overly focused on tools Mention social media and people will tell you about a tool they either love or hate, unfortunately without any mention of strategies, objectives, metrics, or people.
Disconnected from business Even if people think they understand the tools, objectives, people theyre attempting to influence and so on, social media still seems so separate, in its own silo, from existing/traditional marketing plans. How to integrate the new with the old?
Cannot stand alone Social media is just another channel in a larger mix, not an island. Nebulous (Facebook? Blog? Twitter? MySpace?)
Overly focused on tools Mention social media and people will tell you about a tool they either love or hate, unfortunately without any mention of strategies, objectives, metrics, or people.
Disconnected from business The social media still seems so separate, in its own silo, from existing/traditional marketing plans.
How to integrate the new with the old?
The problem with many companies web & social strategies, is the same problem they had with the websites in the mid 1990s:
they have a built it and they come mentality.
If you build it, they will come. Not exactly. Whats the better way to view social media?
In the context of inbound marketing
& integrated in the marketing plan!
Facebook is one of the most powerful branding mechanisms in the world, but its not an advertising mechanism. Martin Sorrell, CEO Coca Cola 15 If there is one thing you must know about Facebook, it is this:
Users are not there for the advertising!
The fundamental of Facebook is the connection between two peoples who share content that is meaningful to them.
You need better content , content that inspires likes, comments and shares.
How to get more followers Leak a sex tape How to get the right followers Contribute! A good contribution Contribution Relevant Useful Insightful Authentic Distinctive Accurate Acid test: Why are you in Facebook? (pick one) Because I think I should Acid test: Why are you in Facebook? (pick one) (not the best answer) Because I think I should Acid test: Why are you in Facebook? (pick one) (not the best answer) Because its cool to be social (not the best answer) Because I think I should Acid test: Why are you in Facebook? (pick one) (not the best answer) Because I have a clear goal for my page Because its cool to be social (not the best answer)
Visit your Facebook page
Log each post for the past month based on whether they were self promotional, FAN interactions or shares of others 'content.
Determine the % of Facebook posts attributable to each type
Find if you are a narcissistic brand: 1 2 3 Please stop advertising Facebook and Twitter for Free If you really want your advertising to build your fans and followers, ditch the icons in favor of a meaningful call to action that tells viewers why they should engage you on Facebook and Twitter.
Please stop advertising Facebook and Twitter for Free If you really want your advertising to build your fans and followers, ditch the icons in favor of a meaningful call to action that tells viewers why they should engage you on Facebook and Twitter.
Give them real reasons to engage with your brand!
( Other companies 'logos should never be window dressing in your paid advertisements!)
Please stop advertising Facebook and Twitter for Free
From Zero to One Million Followers: Become an Influencer with Social Media Viral Growth Strategies on YouTube, Twitter, Facebook, Instagram, and the Secrets to Make Your Personal Brand KNOWN
Zero to One Million Followers with Social Media Marketing Viral Secrets: Learn How Top Entrepreneurs Are Crushing It with YouTube, Facebook, Instagram, And Influencer Network Branding Ads
How to be an influencer FAST!: The influencer marketing strategy book about powerful social media content strategy for kids, men & women who want the power to change anything on all channels
From Zero to One Million Followers: Become an Influencer with Social Media Viral Growth Strategies on YouTube, Twitter, Facebook, Instagram, and the Secrets to Make Your Personal Brand KNOWN
Zero to One Million Followers with Social Media Marketing Viral Secrets: Learn How Top Entrepreneurs Are Crushing It with YouTube, Facebook, Instagram, And Influencer Network Branding Ads
How to be an influencer FAST!: The influencer marketing strategy book about powerful social media content strategy for kids, men & women who want the power to change anything on all channels
