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Veer Narmad South Gujarat University, Surat Managerial Economics

The objectives of the course are to acquaint participants with microeconomic theory concepts and techniques and enable them to apply this knowledge to business decision making with emphasis on changes in businesses due to globalization. The course also uses economic analysis concepts and tools related to managerial decision making and understanding economic forces affecting industries and businesses. The course covers topics such as the nature and scope of managerial economics, the theory of the firm, the nature and function of profits, basics of demand, supply and equilibrium, optimization analysis using total revenue, total cost and marginal analysis approaches with and without calculus, demand analysis, using elasticities in decision making, demand estimation, demand forecasting, production and cost analysis, cost theory and estimation,

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Gaurav Vaghasiya
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281 views2 pages

Veer Narmad South Gujarat University, Surat Managerial Economics

The objectives of the course are to acquaint participants with microeconomic theory concepts and techniques and enable them to apply this knowledge to business decision making with emphasis on changes in businesses due to globalization. The course also uses economic analysis concepts and tools related to managerial decision making and understanding economic forces affecting industries and businesses. The course covers topics such as the nature and scope of managerial economics, the theory of the firm, the nature and function of profits, basics of demand, supply and equilibrium, optimization analysis using total revenue, total cost and marginal analysis approaches with and without calculus, demand analysis, using elasticities in decision making, demand estimation, demand forecasting, production and cost analysis, cost theory and estimation,

Uploaded by

Gaurav Vaghasiya
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as RTF, PDF, TXT or read online on Scribd
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VEER NARMAD SOUTH GUJARAT UNIVERSITY,SURAT

MANAGERIAL ECONOMICS
Objectives:
The objective of the course is to acquaint the participants with concepts and
techniques used in Micro-Economic Theory and to enable them to apply this knowledge in
business decision making Emphasis is given to changes in the nature of business firms in the
conte!t of globali"ation #t also uses the concepts and tools of economic analysis in relation to
managerial decision making and to enable them to understand the economic forces governing
industry and business
Contents:
Sr. No. Topic
$ %ature and &cope of Managerial Economics
' Theory of the (irm
) %ature and function of *rofits
+ ,asics of -emand. &upply and Equilibrium
/ Total. 0verage and Marginal 1elationships
2 Optimi"ation 0nalysis
Total 1evenue. Total 3ost approach
Marginal 0nalysis approach
4ith calculus
5 -emand 0nalysis
6 7sing Elasticities in Managerial -ecision Making
8 -emand Estimation
Market 1esearch 0pproach
1egression 9 &imple :inear 1egression 0nalysis ;Ordinary :east &quare Method<
$= -emand (orecasting
>ualitative (orecasts
Time &eries 0nalysis
&imple Econometric Models
#nput-Output (orecasting
$$ *roduction and 3ost 0nalysis ;along with empirical production functions<
$' 3ost Theory and 3ost Estimation
$) Market &tructures and *ricing *ractices
?urnot@s model. ,ertrand@s model. ?inked -emand 3urve
$+ Aame Theory -ilemma. %ash Equilibrium. 3artel 3heating
&trategic Moves: Threats. 3ommitments. 3redibility and Entry -eterrence
3ase &tudies in all relevant topics
1eferences:
1. &alvatore -ominck. &hrivastava 1 ;'==6<. Managerial Economics. O!ford 7niversity
*ublication
2. &alvatore -ominck ;'==5<. Managerial Economics. Thomson ;3engage< *ublication
3. &alvatore -ominck ;'==2<. Microconomics. O!ford 7niversity *ublication
4. *indyck. 1ubenfeld. Mehta ;'==5<. Microeconomics. *earson
5. Mehta *: ;'==/<. Managerial Economics. Bimalaya *ublication
6. Aupta A& ;'==2<. Managerial Economics. Tata McAraw Bill

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