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Model Question Paper - II

1. The document provides a model question paper for an MBA marketing research course. It contains two parts - Part A with 5 multiple choice questions worth 50 marks total, and Part B containing 1 long form question worth 20 marks. 2. The multiple choice questions in Part A cover topics like the need for marketing research in organizations, different types of research, primary and secondary data, sample size determination, hypothesis testing, and data analysis methods. 3. The question in Part B asks students to explain the research methodology that should be used to conduct a feasibility study for a new chocolate bar product launch in Andhra Pradesh, targeting youth customers. The student must outline the approach for their marketing

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Sarath Bhushan Kaluturi
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281 views2 pages

Model Question Paper - II

1. The document provides a model question paper for an MBA marketing research course. It contains two parts - Part A with 5 multiple choice questions worth 50 marks total, and Part B containing 1 long form question worth 20 marks. 2. The multiple choice questions in Part A cover topics like the need for marketing research in organizations, different types of research, primary and secondary data, sample size determination, hypothesis testing, and data analysis methods. 3. The question in Part B asks students to explain the research methodology that should be used to conduct a feasibility study for a new chocolate bar product launch in Andhra Pradesh, targeting youth customers. The student must outline the approach for their marketing

Uploaded by

Sarath Bhushan Kaluturi
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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Model Question Paper – II

MBA 303M – MARKETING RESEARCH


Time: 3 hours
Max.,Marks: 70
---------------------------------------------------------------------------------------------------------------------
---------------------
PART – A
Answer the following Questions (5 X
10 = 50)
All Questions carry equal marks

1. a. Indian organizations require insights into marketing research - justify


Or
b. Explain the salient features of a marketing research manager - Explain

2. a. Explain the concept of causal and descriptive research


Or
b. Researcher must concentrate more on field based experiments than
laboratory - justify

3. a. Differentiate between Primary and Secondary Data. Explain major


secondary sources of data,
with suitable examples
Or
b. Explain the need for sample size determination in research

4. a. Explain the concept of hypothesis testing


Or
b. Explain the different data analysis methods opted by a researcher.

5. a. What is a research report and explain its significance


Or
b. What are the major areas of Marketing Research? Highlight the steps
involved in the process
of marketing research .

PART – B
(1 X 20 = 20)

6. Being a Manager of a prominent Marketing Research firm you received an order


from M/s Nutrine to find out the customer preferences in Andhra Pradesh to their
yet to be launched chocobar called “Nutribar” especially targeting for youth. Explain
to your highly motivated and newly appointed team about the research
methodology that needs to be applied in order to conduct a feasibility study.

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