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Report Writing

ppt on report writing in marketing research

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Sarath Bhushan Kaluturi
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80 views8 pages

Report Writing

ppt on report writing in marketing research

Uploaded by

Sarath Bhushan Kaluturi
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
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Report Writing

Sarath Bhushan
Oral Reports
Disadvantages:

1.Lack visual advantages


2.
3.Pace of presentation cannot be
controlled

Sarath Bhushan
Considerations for Oral reporting
1.Know the audience
2.Properly planned
3.Organize it in logical manner
4.Gather information properly
5.Suitability of language
6.Distribute a handout
7.Reporter should take great care in
giving the summary.
Sarath Bhushan
Classification of Reports
n Time interval
n Functional
n Subject wise
n Physical form
n Relationship wise
n Formality
n Based on employment

Sarath Bhushan
5 Steps to Report Writing1
1.Define the problem
2.Gather the necessary information
3.Analyze the information
4.Organize the information
5.Write the report

Sarath Bhushan
Anatomy of a Report
n Cover Page
n Title Page
n Letter of Transmittal
n Table of Contents
n List of Illustrations
n Executive Summary
n Report Body

Sarath Bhushan
Report Body
n Introduction
• Purpose and Scope; Limitations, Assumptions,
and Methods
n Background/History of the Problem
n Body
• Presents and interprets data
n Conclusions and Recommendations
n References or Works Cited
n Appendixes
• Interview transcripts, questionnaires, question
tallies, printouts, and previous reports
Sarath Bhushan

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