1. Peer production and social media fall under the web 1.0 umbrella.

FALSE
2. The term wiki refers to a(n): WEB SITE THAT CAN BE MODIFIED BY
PERMITTED USERS, FROM DIRECTLY WITHIN A WEB BROWSER
3. FOLKSONOMIES allows users to collaboratively tag and curate online media,
making it easy for others to find useful content
4. The combination of two or more technologies or data feeds into a single, integrated tool
MASH-UP
5. Feeds are potentially controversial with instances of feed mismanagement causing user
discontent, public relations problems, and the possibility of legal action. TRUE
6. Which of the following statements holds true for microblogging
THEIR KEY USE IS TO DISTRIBUTE TIME-SENSITIVE INFORMATION,
SHARE OPINIONS, VIRALLY SPREAD IDEAS, RUN CONTESTS AND
PROMOTIONS, SOLICIT FEEDBACK, PROVIDE CUSTOMER SUPPORT,
TRACK COMMENTARY ON FIRMS/PRODUCTS/ISSUES, AND ORGANIZE
PROTESTS
7. the process of tracking and responding to online mentions of a product, organization, or
individual ONLINE REPUTATION MANAGEMENT

8. The use of public social networks within private organizations is growing, and many
organizations are implementing their own, private, social networks.TRUE
9. As with other types of social media, content flows in social networks are easy to control.
FALSE
10. The Folksonomy approach uses classification schemes that are created by users
themselves. TRUE
11. Which of the following represents potential ethical challenges associated with prediction
markets? INSIDER TRADING
12. Web 2.0 services are targeted at creating resources and sharing information based on
transaction focused storefront models. FALSE
13. Blog posts are listed in forward order of creation, making it easy to see most recent
content. FALSE
14. Rich media refers to CONTENT MORE COMPLEX THAN SIMPLE TEXTS OR
PHOTOS.
15. Amazon.com publishes guidelines that tell others how to get a service to perform a task
such as call one another, or share data. These guidelines allow developers to write their own
applications and Web sites that can send Amazon orders. These guidelines are called: APIs

16. Which of the following statements holds true with respect to blogs?
TOP BLOGS OPERATING ON SHOESTRING BUDGETS CAN SNARE SEVERAL
HUNDRED THOUSAND DOLLARS A MONTH IN AD REVENUE.
17. Peer production refers to: USERS COLLABORATIVELY WORKING TO CREATE
CONTENT, PRODUCTS, AND SERVICES.
18. Which of the following statements holds true for electronic social network?
THEIR KEY USE IS TO DISCOVER AND REINFORCE AFFILIATIONS,
IDENTIFY EXPERTS, MESSAGE INDIVIDUALS OR GROUPS, AND VIRALLY
SHARE MEDIA
19. The wisdom of crowds concept is based on the belief that a diverse group of individuals
is always correct in its assessment of a problem, as compared to a group of qualified
individuals. TRUE
20. The inherently VIRAL nature of feeds allows individuals to rapidly blast their activities
to their contacts or "friends".
21. Which of the following statements about blogging is true? BLOG COMMENTS CAN
BE A HOTHOUSE FOR SPAM AND THE DISGRUNTLED
22.LONG TAIL refers to a phenomenon whereby firms can make money by offering a near-
limitless selection.
23. Friendster is an online service that allows members to establish contact with other
members, consolidate those contacts, and share online information with those contacts.
Friendster is an example of a: SOCIAL NETWORK
24. Web 2.0 is often used to refer to Web sites and Internet services that foster social media
or other sorts of peer production. TRUE
25. Peer-produced services like Skype and BitTorrent leverage central IT resource instead
of users' computers to forward phone calls and video. FALSE
26.RSS is an acronym that stands for really simple syndication. TRUE
27. A necessary criterion for a crowd to be smart is that it should be homogenous to reduce
incidence of polarized insights. FALSE
28. GPS is a system of orbiting satellites that can determine the location of any devices
equipped with a suitable receiver.
29. Blogs are used to collaborate on common tasks or to create a common knowledge base.
FALSE
30. Most organizations have been able to successfully commercialize their forays into virtual
world services, such as Second Life. TRUE
31.The value of any particular blog derives from a combination of technical and social
features. TRUE
32.What advantage do folksonomies have over the specialized lexicon of experts
classification schemes are created by users, who understand them best

33. The process of tracking and responding to online mentions of a product, organization, or
individual is known as: ONLINE REPUTATION MANAGEMENT.
34. BLOGOSPHERE is a term referring to the collective community of bloggers, as well as
those who read and comment on blogs.
35.A vigorous community of commenters may help keep a blogger honest as they could
quickly expose a bloggers errors of fact or logic. TRUE

36.PODCASTS is a term that refers to digital audio or video files served as a series of
programs or a multimedia blog.
37. A BLOG ROLL refers to a list of a blogger's favorite sites, often displayed on the
right or left column of a blog's main page.
38. The long tail nature of the blogging phenomenon is demonstrated by:
THE NICHE CONTENT THAT IS AVAILABLE IN THE MORE THAN ONE
HUNDRED MILLION TRACKED PUBLIC BLOGS.

39. Web 2.0 services are targeted at creating resources and sharing information based on
transaction- focused storefront models. FALSE;
40. Just as the wisdom of crowds keeps Wikipedia accurate, a blogger's errors of fact or logic
are exposed by COMMENT THREADS
41. What is the likely implication of a large and active wiki community?
it BECOMES MORE LIKELY THAT CONTENT IS UP-TO-DATE AND ERRORS
ARE QUICKLY CORRECTED

42.The unstructured nature of wikis is both a source of strength and weakness. TRUE
43.Salesforce.coms Chatter, SocialText Signals, and Yammer are all examples of:
CORPORATE MICROBLOGGING SERVICES.

44. Which of the following services come under the Web 2.0 umbrella? SYNDICATION

45. Which of the following statements holds true for Wikis?
THEIR KEY USE IS TO COLLABORATE ON COMMON TASKS OR TO CREATE
A COMMON KNOWLEDGE BASE.
46. How are Web 1.0 services different from those that come under Web 2.0? WEB 2.0
SERVICES FOSTER COLLABORATION AND INFORMATION SHARING, AS
OPPOSED TO STATIC, TRANSACTION-ORIENTED WEB 1.0 EFFORTS.
47. Unstructured nature of wikis are also both a strength and weakness. TRUE
48. . RSS enables users to
SCAN HEADLINES AND CLICK TO ACCESS RELEVANT NEWS AND
INFORMATION
49. Which of the following statements is true about corporations and blogging
CEOS USE BLOGS FOR PURPOSES THAT INCLUDE A COMBINATION OF
MARKETING, SHARING IDEAS, PRESS RESPONSE, IMAGE SHAPING, AND
REACHING CONSUMERS DIRECTLY.
50. Complete the analogy: web1.0-instant messaging; web2.0- TWITTER
51. How are Web 1.0 services different from those that come under Web 2.0? e) not sure.