Multiple choice questions

1. Marketing research is the function that links the consumer, customer, and public
to the marketer through (A)
a. Information
b. Sales.
c. Computer.
d. All of the above
1. Information is used to identify and define marketing opportunities and problems;
to generate, refine, and evaluate _____________ actions. (B)
a. Sales
b. Marketing
c. Computer
d. Database
1. MR stands for (B)
a. Medical Research
b. Marketing Research
c. All of the above
d. None of the above
1. Marketing research specifies (C)
a. Business to business.
b. The data, manages and implements the data-collection process, analyzes
the results, and communicates the findings and their implications.
c. The information, manages and implements the data-collection process,
analyzes the results, and communicates the findings and their implications.
d. All of the above
1. Marketing research is concerned with. (B)
a. The application of theories, problem-solving methods, and techniques to
identify and solve problems in organizations.
b. The application of theories, problem-solving methods, and techniques to
identify and solve problems in marketing.
c. All of the above
d. None of the above
2. In order to offset unpredictable consumer behavior, companies invest in
________(A)
a. Market research
b. Computers.
c. E-Business.
d. All of the above
3. Dell Computer might want to know a demographic breakdown of how many and
what kinds of people or companies will purchase a new model in its personal
computer line It is an example for (A)
a. Market research
b. Computers.
c. E-Business.
d. All of the above

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4. Managers cannot always wait for information to arrive in bits and pieces from
marketing departments. They often require ________ studies of (A)
a. Formal.
b. Informal.
c. Convenient
d. inconvenient
1. ____________Department provides specific information to marketing managers: (C)
a. Marketing.
b. Finance.
c. Marketing research.
d. Systems.
1. _____________Department cannot provide specific information to a marketing
manager (A)
a. Marketing.
b. Finance.
c. Marketing research.
d. Systems
2. This formal study, whether performed internally or externally, is called ________.
(C)
a. Marketing.
b. Finance.
c. Marketing research.
d. Systems
3. The marketing research process consists of four steps they are sequentially. (D)
a. defining the problem and research objectives, developing the research plan,
implementing the research plan, and interpreting.
b. defining the problem and research objectives, developing the research plan,
implementing the research plan, and interpreting and reporting the findings.
c. All of the above
d. None of the above
1. Defining the problem and research objectives is often the ________ step in the
research process. (B)
a. Easiest.
b. Hardest.
c. Can’t say.
d. All of the above.
1. ________must be able to help the manager define the problem and to suggest ways
that research can help the manager make better decisions. (C)
a. Marketing Manager
b. Finance Manager
c. Marketing Researcher.
d. All of the above.
1. MR stands for (A)
a. Marketing Research
b. Marketing Relations
c. Marketing Reporter
d. None of the above
1. Managers who know little about the importance of research may obtain
____________conclusions (D)

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 a. Suitable
b. relevant
c. Subtle
d. Irrelevant
1. Managers must know enough about marketing research to help in_________. (C)
a. Organizing
b. Controlling
c. Planning
d. Leading
1. When the problem has been defined, the manager and researcher must set (B)
a. Research Principles
b. Research objectives
c. All of the above
d. None of the above
1. A marketing research project might have _______ types of objectives (C)
a. Causal
b. Descriptive
c. Exploratory
d. All of the above
1. The second step of the marketing research process calls for determining. (C)
a. Sample size
b. objectives
c. Information needed
d. All of the above
1. A marketing researcher can gather secondary data, primary data, or both. (A)
a. Yes
b. No
c. May be
d. All of the above
1. Only MNCs prefer having this department (B)
a. Sales Department
b. Marketing Research
c. Production
d. All of the above
2. Primary data consists of information collected (C)
a. Production
b. In specific purpose
c. for the specific purpose
d. All of the above
3. ________data consists of information that already exists somewhere. (C)
a. Environmental
b. primary
c. Secondary
d. All of the above
1. ________data consists of information that doesn’t exists. (B)
a. Environmental
b. primary
c. Secondary

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 d. All of the above
2. ______ data collection requires more extensive research, more time, and more
money. (B)
a. Environmental
b. Primary
c. Secondary
d. All of the above
3. __________ sources can sometimes provide information that is not directly available
or would be too expensive to collect.. (c)
a. Environmental
b. Primary
c. Secondary
d. All of the above
4. Researchers can rarely obtain all the data they need from ________ sources. (C)
a. Environmental
b. Primary
c. Secondary
d. All of the above
5. __________is the gathering of primary data by observing relevant people, actions,
and situations. (C)
a. Situational research
b. Marketing research
c. Observational research
d. All of the above
1. _________research is the approach best suited for gathering descriptive information
(A)
a. Survey
b. Marketing
c. Observational
d. Causal
2. ________can be used to obtain information that people are unwilling or unable to
provide. (C)
a. Situational research
b. Marketing research
c. Observational research
d. All of the above
3. is the most widely used method for primary data collection, and it is often the only
method used in a research study (A)
a. Survey research.
a. Marketing research
b. Observational research
c. All of the above
2. The major advantage of survey research is its (B)
a. Options
b. Flexibility
c. Cheap.
d. All of the above
1. Marketing Research management helps an organization in. (C)

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 a. Reducing production costs
b. Decrease the production cost
c. Reduce the time it takes to make a new product
d. All of the above
1. One of the example where marketing research is extensively used by
organizations are (A)
a. Consumer durables.
b. Pharma Industry.
c. Industrial Products.
d. All of the above.
1. In the early and mid-1980s, some cola companies created a taste test against their
competitors. This is an example of __________ research. (A)
a. Survey research.
b. Marketing research
c. Observational research
d. All of the above
2. observation is best suited for ___________ research (A)
a. Exploratory research.
b. Survey research
c. Observational research
d. All of the above.
3. ___________research tries to explain cause-and-effect relationships.: (D)
a. Experimental research.
b. Survey research
c. Observational research
d. All of the above.
4. Research may be collected by: (D)
a. Mail, personal interview.
b. Telephone,
c. email, fax
d. All of the above
5. ________ can be used to collect large amounts of information at a low cost per
respondent.(A)
a. Mail
b. Telephone, personal interview
c. email, fax
d. All of the above
6. __________questionnaires lack flexibility in that they require simply worded
questions.. (A)
a. Mail
b. Telephone, personal interview
c. email, fax
d. All of the above
7. _____________interviewing is the best method for gathering information quickly, and
it provides greater flexibility than mail questionnaires (B)
a. Mail, personal interview
b. Telephone,
c. email, fax

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 d. All of the above
8. _______questionnaire can also take a long time to complete. (A)
a. Mail
b. Telephone, personal interview
c. email, fax
d. All of the above
9. Telephone interviewing is. (A)
a. costlier
b. attractive
c. Cheap
d. All of the above
1. _________interviewing consists of inviting several people to talk with a trained
interviewer about a company’s products or services (C)
a. Board
b. Independent
c. Personal
d. All of the above
1. The interviewer needs _______skills (C)
a. interviewing
b. communication
c. Objectivity, knowledge of the subject and industry, and some understanding
of group and consumer behavior.
d. Computer hardware and software.
1. The main drawbacks of personal interviewing are (A)
a. costs and sampling problems
b. Stationary costs
c. All of the above
d. None of the above
2. Marketing researchers usually draw conclusions about large groups of consumers
by studying a relatively _____ sample of the total consumer population (A)
a. Small
b. Large
c. Depends on the researcher
d. All of the above
3. A _______ is a segment of the population selected to represent the population as a
whole. (B)
a. Population
b. Sample
c. Slice
d. All of the above
4. The marketing researcher must design a sampling plan, which calls for three
decisions: (D)
a. Sampling Unit.
b. Sample Size
c. Sampling Procedure
d. All of the above
5. _______determines who is to be surveyed.: (A)
a. Sampling Unit.

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 b. Sample Size
c. Sampling Procedure
d. All of the above
6. ________determines the number of people to be surveyed (B)
a. Sampling Unit.
b. Sample Size
c. Sampling Procedure
d. All of the above
7. ________determines how the respondents should be chosen (C)
a. Sampling Unit.
b. Sample Size
c. Sampling Procedure
d. All of the above
8. In collecting primary data, marketing researchers have a choice of ________
research instruments (C)
a. questionnaire
b. Mechanical devices.
c. All of the above
d. None of the above
9. ______consists of a set of questions presented to a respondent for his or her
answers. (A)
a. questionnaire
b. Mechanical devices.
c. All of the above
d. None of the above
10.Examples of mechanical instruments are (C)
a. people meters
b. supermarket scanners
c. All of the above
d. None of the above
11.________techniques are not widely used because they tend to be expensive, require
unrealistic advertising exposure conditions, and are hard to interpret. (B)
a. questionnaire
b. Mechanical devices.
c. All of the above
d. None of the above
12.__________are the characteristics of good marketing research (C)
a. Scientific Method
b. Research Creativity
c. Independence of Model and data
d. All of the above
13.Appropriate sample means (D)
a. One which gives meaning to the research undertaken.
b. Depends on the topic.
c. Depends on the financial constrains to the researcher.
d. All of the above.
14.Diffent constraits that may crop up in a research are (D)
a. Time.

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 b. Money.
c. Sample size.
d. All of the above.
15.Many managers see marketing research as only a ________ operation (B)
a. Continuous operation.
b. Fact-finding operation.
c. All of the above.
d. none of the above
16.Regardless of the type of process, all research begins with a generalized idea in
the form of a research question or a _________. (C)
a. Doubt
b. Hypothesis.
c. All of the above
d. None of the above
17.A hypothesis differs from a research question; it is (C)
a. More specific.
b. Makes a prediction.
c. All of the above
d. None of the above
18.Hypotheses provide the following benefits: (D)
a. They determine the focus and direction for a research effort.
b. Their development forces the researcher to clearly state the purpose of the
research activity.
c. They determine what variables will not be considered in a study, as well as
those that will be considered.
d. All of the above
19.The worth of a hypothesis often depends on the _________ skills (B)
a. Managing Director’s
b. Researcher’s
c. Marketer’s
d. All of the above
20.A good hypothesis should (D)
a. Have logical consistency
b. Be in step with current literature.
c. Be testable.
d. All of the above
21.Hypothesis testing is a systematic method used to evaluate data and aid the
decision-making process. Following is a typical series of steps involved in
hypothesis testing: (B)
a. State the hypotheses of interest, Determine the appropriate test statistic,
specify the level of statistical significance, Determine the decision rule for
rejecting or, not rejecting the null hypothesis,
b. State the hypotheses of interest, Determine the appropriate test statistic,
specify the level of statistical significance, Determine the decision rule for
rejecting or, not rejecting the null hypothesis, Collect the data and perform
the needed calculations, Decide to reject or not reject the null hypothesis
c. All of the above
d. None of the above

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22.A research study includes at least ______ hypotheses (B)
a. one
b. Two
c. Three
d. Cannot say
23.name the two hypothesis (C)
a. Null.
b. Alternate.
c. All of the above.
d. None of the above.
24.The ________ hypothesis presents the alternative to the null and includes a
statement of inequality (B)
a. Null.
b. Alternate.
c. All of the above.
d. None of the above.
25.Measurable observations are called _________ observations. (A)
a. Quantitative
b. Qualitative
c. All of the above
d. None of the above
26.Example of Indian market research firms in India (D)
a. Nexgen
b. FKN corporation
c. iElvira Infomatrix
d. All of the above
27.Example of Indian market research firms outside India (A)
a. Tiger research
b. Nexgen
c. FKN corporation
d. iElvira Infomatrix
28.Observations that cannot be measured are termed as (B)
a. Quantitative
b. Qualitative
c. All of the above
d. None of the above
29.Marketing researchers have increasingly used ________ statistical techniques to
describe phenomena that are not easily measured, (B)
a. Quantitative
b. Qualitative
c. All of the above
d. None of the above
30.These quantitative observations are further classified as (C)
a. Discrete
b. Continuous
c. All of the above
d. None of the above

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31._________ Statistics are typically simple summary figures calculated from a set of
observations.. (A)
a. Descriptive
b. Inferential
c. All of the above
d. None of the above
32.__________statistics are used to apply conclusions about one set of observations to
reach a broader conclusion or an inference about something that has not been
directly observed. (B)
a. Descriptive
b. Inferential
c. All of the above
d. None of the above
33.__________ is a collection of any number of related observations. (A)
a. Data
b. Data set
c. All of the above
d. None of the above
34._________ allows for the compression of data into a table (A)
a. Frequency distribution
b. T test
c. Chi test
d. None of the above
35.The objective of _________ is to select that part which is representative of the entire
population. (B)
a. Frequency distribution
b. Sampling
c. T test
d. None of the above
36.Sample designs are classified into (C)
a. Probability
b. Non-probability
c. all of the above
d. None of the above
37.A sample is a ___________ sample if each unit in the population is given some
chance of being selected. (A)
a. Probability
b. Non-probability
c. all of the above
d. None of the above
38.A sample is a _________ when some units in the population are not given any
chance of being selected, and when the probability of selecting any unit into the
sample cannot be determined or is not known. (B)
a. Probability
b. Non-probability
c. all of the above
d. None of the above

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39.sampling is used in some manufacturing and distributing settings as a means of
(A)
a. Quality control
b. Product control
c. All of the above
d. None of the above
40. The chi-square and t-distribution are both(B)
a. Used for hypothesis testing
b. Dependent on a number of degrees of freedom
c. All of the above
d. None of the above
41.The F ratio contains (A)
a. Two estimates of population variance
b. Two estimates of population mean
c. One estimate of population variance and one estimate of population mean
d. All of the above
42.If we want to whether the proportion of more than two populations are equal , we
use (D)
a. Analysis of variance
b. estimation
c. Variance
d. None of the above
43.Which of these distributions has a pair of degrees of freedom (D)
a. Poisson
b. Normal
c. Chi-square
d. None of the above
44.A family of distributions differentiated by two parameters and used to primarily to
test hypothesis regarding variances is called _________distribution (B)
a. Poisson
b. F test
c. Chi-square
d. None of the above
45.Marketing research information is used to take _______ decisions.(D)
a. Long
b. Short
c. Medium
d. all of the above
46.The major advantage of survey research is its (B)
a. Options
b. Flexibility
c. Cheap.
d. All of the above
1. Marketing Research management helps an organization in. (C)
a. Reducing production costs
b. Decrease the production cost
c. Reduce the time it takes to make a new product
d. All of the above

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1. Information gathered for marketing research is from_________ .(C)
a. Inside the organization
b. Outside the organization
c. All of the above
d. None of the above
2. Information gathered for marketing research is stored by. (A)
a. Market research Information systems
b. Database
c. library
d. None of the above
3. Marketing research information is gathered by (B)
a. Surveys
b. Marketing personnel
c. customers
d. All of the above
4. MRIS is slowly being replaced by _______softwares(A)
a. ERP
b. COBOL
c. BASIC
d. All of the above
5. People who gather information especially for MR departments are called (A)
a. MR executive
b. Researcher
c. None of the above
d. All of the above
6. Most of the information fed into MR database is used by ________ for refining of the
organization (C)
a. Money management
b. Marketing management
c. Knowledge Management
d. All of the above
7. Documenting of marketing research findings is called _________ (B)
a. Document writing
b. Report writing
c. None of the above
d. All of the above

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