PTU MBA Syllabus (S05 Session)

MBA Syllabus Page 1 of 45
Punjab Technical University

Jalandhar
Syllabus Scheme
(1
st
to 4
th
Semester)
For

Master of Business
Administration (MBA)


STUDY SCHEME OF MBA
-
Total Hrs.
(Lec+Pra)
Marks
Int.
Mark
s Ext.
Total
Marks
SEMESTER -1 _

MBA 101 Principles & Practices of Management 40 25 75 100
MBA 102 Organizational Behaviour 40 25 75 100
MBA 103 Accounting for Management 40 25 75 100
MBA 104 Quantitative Techniques 50 25 75 100
MBA 105 Managerial Economics 40 25 75 100
MBA 106 Communication & Soft Skills 30 50 0 50
MBA 107 Seminar on Executive Communication 15 50 0 50
MBA 108 Workshop on Computers for
Management
15 50 0 50
MBA 109 Viva-voce

25 75 100

TOTAL 270 300 450 750

SEMESTER -2

MBA 201 Business Environment 35 25 75 100
MBA 202 Production and Operations Management 35 25 75 100
MBA 203 Human Resource Management 40 25 75 100
MBA 204 Marketing Management 35 25 75 100
MBA 205 Financial Management 45 25 75 100
MBA 206 Workshop on Research Methodology 30 50 0 50
MBA 207 Workshop on Information Technology 20 50 0 50
MBA 208 Viva-Voce

25 75 100

TOTAL 240 250 450 700


Specialization Group - Marketing
MB 502 Advertising & Sales Management
MB 503 Services Marketing
MB 504 Consumer Behaviour
MB 506 International Marketing
MB 507 Rural Marketing
MB 509 Product & Brand Management
Specialization Group - Finance
MB 511 Financial Services
MB 512 Security Analysis & Portfolio Management

SEMESTER -3

MBA 301 Applied Operations Research 50 25 75 100
MBA 302 Corporate Legal Environment 50 25 75 100
MBA 303 Major I 40 25 75 100
MBA 304 Major II 40 25 75 100
MBA 305 Major III 40 25 75 100
MBA 306 Seminar on Management Information
Systems
20 100 0 100
MBA 308 Viva-Voce

25 75 100

TOTAL 240 250 450 700

SEMESTER -4

MBA 401 Strategic Management 45 25 75 100
MBA 402 Project Evaluation & Implementation 45 25 75 100
MBA 403 Major IV / Minor I 50 25 75 100
MBA 404 Major V / Minor II 50 25 75 100
MBA 405 Major VI / Minor III 50 25 75 100
MBA 406 Final Research Project & Viva-Voce

200 200

TOTAL 240 125 575 700

MB 513 Management of Financial Institutions
MB 516 Working Capital Management
MB 517 Capital Budgeting
MB 518 Management Control Systems
Specialization Group - Human Resource Management
MB 531 Organisation Development
MB 532 Human Resource Development
MB 533 Advanced Industrial Psychology
MB 534 Industrial Relations & Labour Laws
MB 536 Collective Bargaining & Wage Policy
MB 537 International Human Resource Management
Specialization Group - Information Technology
MB 541 Programming in C / C++
MB 542 Database Management Systems
MB 543 Software Engineering
MB 544 Advanced Decision Support Systems
MB 545 Computer Network & Internet
MB 546 E-Commerce & IT Enabled Services
Major/Minor Specialization :
In 3
rd
semester the student will have the choice of choosing any three subjects from a particular
specialization group i.e. either from Marketing, Finance, HRM or IT.
In the 4
th
semester
o The student can undertake the remaining three subjects of the same specialization group
which he/she opted in the 3
rd
semester. In this case he/she will be awarded only Major
specialization and no minor.
OR
o The student can undertake three subjects of some other specialization group than he/she
opted in the 3
rd
semester. In this case he/she will be awarded Major specialization in the
stream in which he/she has conducted his/her 'Final Research Project' and Minor
specialization for the other stream.
Guidelines for Internal Assessment :
The internal marks will be based on a continuous assessment and the following is to be adhered to
:
Test/Quiz's (15 Marks). Best 2 out of 3.
Presentation/Reports/Home assignments (5 Marks)
Class attendance/General behaviour (5 marks)
Guidelines for External Practical / Viva-Voce :
The external practical /viva-voce will be conducted as per the details mentioned above in study
scheme by an external examiner appointed by the University.

PRINCIPLES & PRACTICE OF MANAGEMENT
INSTRUCTIONS FOR PAPER-SETTER
The question paper will consist of Two parts, A and B. Part A will have 15 short answer questions (40-60
words) of 2 marks each. Part B will have 12 long answer questions of 5 marks each.
The syllabus of the subject is divided into 3 sections I, II and III. The question paper will cover the entire
syllabus uniformly. Part A will carry 5 questions from each section and Part B will carry 4 questions from
each section.
INSTRUCTION FOR CANDIDATES
Candidates are required to attempt all questions from Part A and 9 questions of Part B out of 12.
Section I
Definition, nature, purpose and scope of management. Functions of a manager, an overview of
planning, organizing and controling. Is managing a science or art? Ethics in managing and social
responsibility of managers.
Evolution of management thought. Contributions made by Taylor, Gantt, Gilbreth, Fayol, Weber, Elton
Mayo, Chester Bernard, Maslow, Herzberg, Likert and McGergor. Management Science, Operations
Research/Mathematical School/ Decision Theory approach. Systems Approach: Key concepts in
systems - Closed system versus open system, Subsystems, System Boundary. McKinsey's 7-S
Approach. .
Planning: Types of plans, steps in planning, and process of planning. Nature of objectives, setting
objectives. Concept and process of Managing by Objectives. Nature and purpose of strategies and
policies. Strategic planning process. SWOT analysis, Portfolio matrix, premising and forecasting.
Section II
Decision-Making: Importance and steps in Decision Making; Traditional approaches to decision-making;
Decision making under certainty - programmed decisions; Introduction to decision-making under
uncertainty, non- programmed decisions; decision tree; group-aided decisions; Brain storming; Creativity
- creative problem solving.
Organizing: Concept of organization, process of organizing, bases of departmentation, Authority & power
- concept & distinction. Line & Staff concept; problems of use of staff & ways to avoid line-staff conflict,
Delegation - concept of delegation; elements of delegation - authority, responsibility, accountability.
Reasons for failure of delegation & how to make delegation effective. Decentralization - concept, reasons
for decentralization and types (or methods) of decentralization. Span of Management - concept, early
ideas on span of management, factors determining effective span-situational approach.
MBA 101
Section III
MBA Syllabus (August 2005) Page 6 of 45
Coordination- Concept and importance of coordination; factors which make coordination difficult;
techniques or methods to ensure effective coordination.
Control: Concept, planning-control relationship, process of control -setting objectives, establishing
standards, measuring performance, correcting deviations. Human response to control. Dimensions or
Types of Control - (a) Feed forward control (b) Concurrent Control (Real Time Information & Control), (c)
Feedback Control v) Techniques of Control - Brief review of Traditional Techniques & Modern
Techniques of Control.
Comparative study: Comparative study of main features of Japanese Management and Z- culture of
American Companies.
MBA 102 ORGANISATIONAL BEHAVIOUR
each section.
Section I
Organizational Behaviour - What managers do, definition of OB, contributing discipline to OB, challenges
and opportunities for OB.
Foundations of Individual behaviour - biographical characteristics, ability, and learning. Values,
Attitudes and Job satisfaction. Personality and Emotions Perception.
Section II
Motivation - Concept, Theories of Maslow, Herzberg, McCelland, Porter & Lawler Model, Application of
Motivation concept.
Foundations of Group Behaviour - Group formation, development and structure, group
processes, group decision - making techniques, work teams. Interpersonal Skill - Transactional
analysis, Life Positions, Johari Window. Leadership: Concept, theories, Styles and their
application.
Power and politics in organization
Conflict Management, Stress Management, Crisis Management Organisational Change &
Development, innovation, creating learning organization Organisational Culture
Organisational Effectiveness.
Section III
MBA 103 ACCOUNTING FOR MANAGEMENT
each section.
Section I
Introduction of accounting ---- accounting as an information system, concepts, convention0 and
principles of accounting, Role of accountant in an organization. Branches of accounting: Financial, Cost
and Management Accounting and their inter-relationships
Accounting Cycle, Preparation of financial statements of an organization (with adjustment) Introduction
to recent developments in cost management- Target costing, Kaizen costing and activity based
costing.
Section II
Financial Analysis ---- Concepts and objectives. Tools of Financial Analysis- ratio analysis, common
size financial statements, trend analysis, fund flow and cash flow statements.
Introduction to emerging dimensions in accounting ---- Price level accounting, human resource
accounting, Social Accounting.
Section III
Cost Accounting - Meaning, Scope and Classification of costs, Absorption costing, marginal costing,
break-even analysis, use of cost data in managerial decision-making.

Cost Control Techniques - Preparation of budgets and their control, Zero base budgeting. Standard
costing and variance analysis, Responsibility accounting.
MBA 104 QUANTITATIVE TECHNIQUES
each section.
Section I
Role of Mathematics and statistics in Business Decisions Theory
of Sets
Logarithms: Laws of operations, Log tables, compound interest, depreciation and annuities. Equations:
Linear, Quadratic & Simultaneous Equations Matrix Algebra Binomial Theorem
Principles of Mathematical Induction, Arithmetic Progression & Geometric Progression Section II
Data Analysis: Measure of Central Tendency
Measures of Dispersion: Range Quartile Deviation, Mean Deviation, and Standard Deviation Skew ness
and Kurtosis
Correlation Analysis: Rank Method & Karl Pearson's Coefficient of Correlation and Properties of
Correlation.
Regression Analysis: Fitting of a Regression Line and Interpretation of Results, Properties of
Regression Coefficients and Relationship between Regression and Correlation
Section III
Time Series Analysis Index
Numbers Theory of
Probability
Theoretical Distributions: Binomial, Poisson and Normal Distribution Theory
of Estimation
Testing of Hypothesis: Large Sample Tests, Small Sample test, (t, F, Z Test and Chi Square Test).
MBA 105 MANAGERIAL ECONOMICS

each section.
Section I
Introduction to Managerial Economics: Scope of Managerial Economics and other disciplines, Basic
economic concepts in decision-making. Distinction between Micro and Macroeconomics.
Demand analysis: Types, determinants, elasticity, demand function, Demand forecasting.
Cost Analysis: Concept of cost and its types, cost output relationship in short and long period, supply
curve.
Section II
Pricing analysis: Market structures, price determination under different market situations, price
discrimination, selling costs, product differentiation, Various pricing methods, transfer pricing, break even
analysis, profit planning.
National income analysis: Techniques of social accounting. Theories of income, output and employment:
Classical Keynesian. Demand behaviour: Duessenbury and Friedman.
Section III
Theory of multiplier: Concept of static and dynamic multiplier, balanced budget multiplier. Income
generation process through multiplier.
Theory of trade cycles: Concept and causes of trade cycles. Measures to control trade cycles.
Macro economic policy: Monetary and fiscal.
Theories of inflation: causes and control of inflation.
MBA-106 COMMUNICATION & SOFT SKILLS
Essentials of Grammar: Parts of Speech, Punctuation, Vocabulary Building, Phonetics
Office Management : Types of Correspondence, Receipt and Dispatch of Mail, Filing Systems,
Classification of Mail. ,Role & Function of Correspondence, MIS, Managing Computer
Letter & Resume Writing: Types of Letters-Formal / Informal, Importance and Function, Drafting the
Applications, Elements of Structure, Preparing the Resume, Do's & Don'ts of Resume, Helpful Hints
Presentation Skills: Importance of Presentation Skills, Capturing Data, Voice & Picture Integration,
Guidelines to make Presentation Interesting, Body Language, Voice Modulation, Audience Awareness,
Presentation Plan, Visual Aids, Forms of Layout, Styles of Presentation.

Interview Preparation: Types of Interview, Preparing for the Interviews, Attending the Interview,
Interview Process, Employers Expectations, General Etiquette, Dressing Sense, Postures & Gestures
Group Discussion & Presentation: Definition, Process, Guidelines, Helpful Expressions, Evaluation
(Note: Every student shall be given 15 minutes. of presentation time & 45 minutes of discussion on his/
her presentation.)
The student will be evaluated on the basis of :
his / her presentation style
Feedback of Faculty & Students
General Etiquette
Proficiency in Letter Drafting / Interview Preparation
The paper is internal and at least 3 tests will be taken. Best 2 of 3 shall account for final
grades (70% Test & 30% Presentation)
MBA 107 SEMINAR ON EXECUTIVE COMMUNICATION
Meaning and importance of communication in business, the process of communication, models of
communication, types of information-order, advise, suggestion, motivation, persuasion, warning and
education.
Channels of communication, their effectiveness, limitations. Media of communication, barriers to
communication, approaches to effective communication, tools of communication,
Diction, sentence, paragraph, punctuation and report writing.
Group communication through committees, conference and other formal communication with public at
large, interviews, seminars, symposia and conferences.
Specific business communication : essentials of effective business communication, structure of business
correspondence: inquires and replies, orders and their executions, complaints and adjustment, credit
and status inquires, agency letters and sales letters.
MBA 108 WORKSHOP ON COMPUTERS FOR MANAGEMENT
Introduction to computers: Classification, types and components of computer system. Problem analysis,
flow charting, algorithm and decision tables. Low and high level languages and its implementation. Basic
concepts of operating systems. Basic DOS Commands, concepts of files, directories and other systems
of computers.
Windows 95 and 98: Introduction, Difference between Windows 95 and 98, system requirement, and
new developments in Windows.
Working with Windows 95: Icons on the desktop, Network Neighborhood, recycle bin, briefcase,
switching between windows, putting new objects like folders, documents printers and applications etc. on
the desktop taskbar, start menu, window buttons, time moving the taskbar, format of a window, title bar,
frame, control menu, menu bar, minimize buttons, moving and resizing windows. File printing, deleting
and copying etc. and other applications of windows.

MS Office 95/97/2000
Word Processing: MS Word, Word basics, Formatting texts and documents, working with heading and
footnotes, tables and sorting, graphics mail merge and macros.
Spreadsheets and their uses in business. Excel basics, rearranging worksheets, excel formatting
techniques, chart features and working with graphics in excel.
Power Point: Basics, working with texts and graphics in power point. Delivering
information with Microsoft Mail.
MBA 201 BUSINESS ENVIRONMENT
each section.
Section I
Introduction and definition of Business and its emergence in the 21
st
century. The concept of
environment, components of environment: economic, political, legal, social, technological &
international. Need to scan the business environment and techniques of scanning the business
environment.
Economic environment: Economic systems, economic planning in India, objectives, strategies and
evaluation of current five year plan. Industrial policy and industrial licensing. New economic policies.
Section II
Political Environment: Three political institutions- Legislature, Executive and Judiciary. Fundamental
rights and Directive Principles of state policy. Rationale and extent of state intervention.
Legal Environment: company regulatory legislations in India, MRTP, FEMA, EXIM in light of liberalization
policies. SEBI guidelines relating to capital issues.
Public sector in India: concepts, philosophy and objectives, performance, problems and constraints.
Privatisation. Joint sector and co-operative sector in India.
Section III
Social environment: social responsibility of business, consumer movement & Consumer Protection Act
1986, The Environment Protection Act 1986.
Technological environment: Impact of technology on business. Technological policy, import of
technology, appropriate technology, problems in technology transfer.

International environment: Emergence of globalistion. Control of foreign direct investment, benefits and
problems from MNCs. WTO, its role and functions, implications for India. Trading blocks.
MBA 202 PRODUCTION & OPERATIONS MANAGEMENT
The syllabus of the subject is divided into 3 sections I, II and III. The question paper will cover
the entire syllabus uniformly. Part A will carry 5 questions from each section and Part B will carry 4
questions from each section.
Section I
Operations Management - Concepts; Functions
Product Design & Development - Product Design and its Characteristics; Product Development Process
(Technical); Product Development Techniques. Process Selection - Project, Job, Batch, Mass & Process
types of Production Systems; Product - Process Mix
Facility Location - importance; Factors in Location Analysis; Location Analysis Techniques Facility
Layout - Objectives; Advantages; Basic Types of Layouts
Section II
Capacity Planning - Concepts; Factors Affective Capacity. Planning, capacity Planning Decisions.
Production Planning & Control (PPC) - Concepts, Objectives; Functions Work Study - Productivity;
Method Study; Work Measurement. Materials Management - Concepts, Objectives, Functions
Purchasing Management - Objectives; Functions; Methods; Procedure Stores Management - Types of
Stores; Functions; Coding Methods Value Analysis - Concepts
Section III
Inventory Management - Concepts; Classification; Objectives; Factors Affecting Inventory Control Policy;
Inventory Costs; Basic EOQ Model; Re-order Level; ABC Analysis Maintenance Management -
Concepts; Objectives; Functions; Types of Maintenance Quality Management - Quality Concepts,
Difference Between Inspection, Quality Control, Quality Assurances, Total Quality Management; Control
Charts; acceptance Sampling
MBA 203 HUMAN RESOURCE MANAGEMENT

each section.
Section I
Introduction: Meaning, scope, objectives and importance of Human Resource Management, Personnel
Management, its functions, policies & roles. Organizing the Human Resource Management department
in the organisation. Human Resource Management practices in India. HR audit
Human Resource Planning: Definition, objectives, process and importance, job analysis, description,
specification, Recruitment, selection, placement and induction process.
Section II
Personnel Development Program: Employee training, executive development and career planning &
development, performance appraisal.
Job Compensation: Job evaluation, wage & salary administration, incentive plans & fringe benefits,
variable compensation individual & group. Promotions, demotions, transfers, separation, absenteeism &
turnover.
Section III
Quality of work life & quality circles, job satisfaction and morale. Social security, health and safety,
employee welfare
Counseling for effective Human Resource Development.
Human Relations: definition, objectives & approaches to human relations, employee grievances and
discipline, participation & empowerment, Introduction to collective bargaining.
MBA 204 MARKETING MANAGEMENT
each section.
Section III
Marketing Concepts and orientations, Marketing Tasks, Marketing in modern context.
Strategic Planning, Marketing System & Marketing Environment, Marketing Planning & Marketing
Process.
Marketing Information System : Concept and Components.
Consumer Behaviour : Factors influencing consumer buying behaviour, Buying process. Organising for
marketing, Marketing Implementation & Control.
Section II
Market Segmentation & Targeting.
Product Decisions: Product Mix, Differentiation & Positioning, New product development, Consumer
adoption process, Product Life Cycle and strategies, Packaging, Labeling, Branding.
Pricing Decisions: Objectives, Factors affecting pricing decisions, Pricing Methods, Pricing Strategies.
Section III
Channel Decisions: Nature and types of Marketing Channels, Channel Design and Channel
Management Decisions, Retailing, Wholesaling, Physical distribution.
Promotion Decisions : Communication process, Promotion Mix, Advertising, Sales Promotion, Public
Relations, Managing the Sales force.
MBA 205 FINANCIAL MANAGEMENT
each section.
Evolution of financial-management, scope and objectives of financial management. Capital budgeting:
Capital Budgeting Process, Project formulation & Project Selection, Introduction to Various Capital
Budgeting Techniques; Payback Period Method, Average rate of return, Net Present Value method, IRR,
Benefit-Cost Ratio, Capital Rationing. Sources of Long term funds: Equity shares, Preference shares,
Debentures, Public deposits, factors affecting long term funds requirements.
Section II
Lease financing: Concept, types. Advantages and disadvantages of leasing.
Capital Structure: Determinants of Capital Structure, Capital Structure Theories, Cost of
Capital, Operating and Financial Leverage.
Working Capital: Concepts, factors affecting working capital requirements, Determining working capital
requirements, Sources of working capital.
Section III
Section III
Management of Retained Earnings: Retained earnings & Dividend Policy, Consideration in dividend
policy, Forms of Dividends, Dividend Theories, Bonus Shares. Corporate Restructuring: Reasons and
factors affecting Mergers, Acquisitions, Takeovers and sell-offs'.
Recent developmentsIntroduction to concepts of EVA, MVA, and CAPM.
MBA 206 WORKSHOP ON RESEARCH METHODOLOGY
Introduction to Research: Definition, Scope, Limitations, and Types. Objectives of Research Research
Process Research Designs
Data Collection: Secondary Data, Primary Data, and Methods of Collection. Scaling Techniques:
Concept, Types, Rating scales & Ranking Scales Scale Construction Techniques, Multi Dimensional
Scaling. Designing Questionnaire. Interviewing
Sampling Designs: Concepts, Types and Techniques Sample Size Decision
Theory of Estimation and Testing of Hypothesis
Small & Large Sample Tests, Tests of Significance based on t, F , Z test and Chi-Square Test.
Tabulation, Coding, Editing. Interpretation and Report Writing.
MBA 207 WORKSHOP ON INFORMATION TECHNOLOGY

Information Technology : Introduction, New Developments, Information Systems, Software and data,
Application of IT in Business & Industry, Home, Education & Training, Entertainment & Arts, Science,
Engineering and Math.
Communication - The Electronic Web : Network Applications : Fax, voice, Information Services, Person
to person Communication, Group Communication;
LAN : Architecture, System; Introduction to WAN; Link between Networks : Devices & Media, Protocol
and dial up access.
MS Access : Creating database, adding, editing and moving records; Querying: Creating, Saving and
Editing; Creating and Using forms; Creating and Printing Reports; Managing Data and Files.
World Wide Web: Introduction, Web access through on-line services, Using Web Browser, Weaing a
better Web.
Internet and Intranet: Meaning of Internet; Difference between the Internet and Intranet: Introduction to
TCP/IP; Setting up an Internet, what is Internet addressing, IP address; types of Internet connections,
sending and reading e-mails.
Practical on Internet access to :
Create E-mail address
Perform transactions.
Send & receive messages.
Use of search engines.
MBA 301 APPLIED OPERATIONS RESEARCH
each section.
Section I
Introduction to OR Managerial Decision Making and OR. OR
Models: Principles and Types.
Linear Programming: Problem Formulation, Graphical & Simplex Method, Duality, and Sensitivity
Analysis
Section II
Transportation Models, Transshipment Problem, Traveling Salesman Problem, Assignment Models.
Replacement Models. Dynamic Programming

Section III
Queuing Theory : Models (M/M/1) : (FcFs/ ); (M/M/1) : (FcFs/N);
(M/Ek/1): (FcFs/ ) and (M/M/C/) : ((FcFs/N)
Inventory control (deterministic Models only)
Game Theory.
PERT-CPM
MBA 302 CORPORATE LEGAL ENVIRONMENT
each section.
Section I
Law of Contract : Definition, offer and Acceptance, Consideration, Capacity of parties, Free Consent,
Legality of Object, Performance and Discharge of Contract and Remedies for Breach of Contract.
Introduction to the concept of agent and different types of mercantile agents.
Law of Insurance: Fundamentals Elements of Insurance. Section II
Negotiable Instrument: Bills of Exchange, Promissory Note, Cheque and Rules Regarding the Crossing
of Cheques. Dishonor of cheques and liability of banker and drawer. Sale of Goods Act: Meaning,
Formation of contract, Meaning of condition and warranties, Difference between Transfer of Property and
Possession, Right of an Unpaid Seller.
Section III
Basic features of law relating to carriers (Air, Road, Rail and Shipping)
Company law: Characteristic of Company, distinction between company and partnership. Kinds and
Formation of Company, Meeting. Winding Up by court.
Taxation: Constitutional framework of taxation. Direct and indirect taxes. Basic features of Central
excise, Customs, Central and state sales tax.
MBA 306 SEMINAR ON MANAGEMENT INFORMATION SYSTEM
Introduction: Definition & Significance, Evolution, MIS Support for Programmed and Non- Programmed
Decision Making, Model of Decision Making.
Structure of MIS: Based on Management Activity & Organisational Function, Conceptual & Physical
Structure of MIS.

Systems Concept: Definition of a System, Types of Systems, Sub-System, and Systems Concepts &
Organisation.
Information Concept: Definition of Information, Information Presentation, Quality of Information.
Decision Support Systems: Characteristics of DSS, Decision Support & Structure of Decision Making.
Decision Support & Repetitiveness of Decisions. Classes of DSS, DSS Users, GDSS, Characteristics of
GDSS.
Organisation & Information Systems : Relationship, Salient Feature of Organisation, Effect of
organisation on Information Systems and Vice Versa.
Advanced Information Systems: Knowledge Work Systems, Executive Support Systems, Expert
Systems Artificial intelligence.
ERP: An Introduction, Application Examples of Information Systems.
MB 401 STRATEGIC MANAGEMENT
each section.
Section I
Definition, nature, scope, and importance of strategy; and strategic management (Business policy).
Strategic decision-making. Process of strategic management and levels at which strategy operates. Role
of strategists.
Defining strategic intent: Vision, Mission, Business definition, Goals and Objectives.
Internal Appraisal - The internal environment, organisational capabilities in various functional areas and
Strategic Advantage Profile. Methods and techniques used for organisational appraisal (Value chain
analysis, Financial and non financial analysis, historical analysis, Industry standards and benchmarking,
Balanced scorecard and key factor rating). Identification of Critical Success Factors (CSF).
Section II
Environmental AppraisalConcept of environment, components of environment (Economic, legal,
social, political and technological). Environmental scanning techniques- ETOP, QUEST and SWOT
(TOWS).
Corporate level strategies-- Stability, Expansion, Retrenchment and Combination strategies. Corporate
restructuring. Concept of Synergy.

Business level strategiesPorter's framework of competitive strategies; Conditions, risks and benefits of
Cost leadership, Differentiation and Focus strategies. Location and timing tactics. Concept, Importance,
Building and use of Core Competence.
Section III
Strategic Analysis and choiceCorporate level analysis (BCG, GE Nine-cell, Hofer's product market
evolution and Shell Directional policy Matrix). Industry level analysis ; Porters's five forces model.
Qualitative factors in strategic choice.
Strategy implementation: Resource allocation, Projects and Procedural issues. Organistion structure
and systems in strategy implementation. Leadership and corporate culture, Values, Ethics and Social
responsibility. Operational and derived functional plans to implement strategy. Integration of functional
plans.
Strategic control and operational Control. Organistional systems andTechniques of strategic evaluation.
MB 402 PROJECT EVALUATION & IMPLEMENTATION
each section.
Section I
Project: Definition, characteristics, importance, types, steps in identification of projects, project life-cycle.
Project management: meaning and scope.
Technical appraisal, Environmental appraisal, Managerial appraisal. Section
II
Economic & market appraisal including market survey for forecasting future demand and sales.
Financial appraisal: project cost estimation & working capital requirements, sources of funds,
appropriate composition of funds (capital budgeting), preparation of projected financial statements viz.
Projected balance sheet, projected income statement, projected funds & cash flow statements.
Preparation of detailed project report.
Need & techniques for ranking of projects : payback method, accounting rate of return, internal rate of
return, net present value method, net terminal value method, multiple internal rate of return.

Section III
SCBA - meaning, rationale, approaches to SCBA SCBA by FI's : UNIDO approach, L-M approach,
social appraisal of projects in developing countries with special reference to India.
Implementation of projects: Project scheduling & control, problems of project implementation, role of
project manager, project audit.
Contract management: basic concept. Remedies for non-performance of contract.
MBA 502
SPECIALIZATION GROUP - MARKETING
ADVERTISING & SALES MANAGEMENT
each section.
Section I
Advertising: Its definition, Objectives, Scope and Social Implications and Advertising. Concept of
Integrated Marketing communication.
Advertising as a Communication Process, Communication Models: AIDA Modal, Laivdge - Stenier
Model, Role of Advertising in Marketing Mix.
Advertising Campaign: Introduction, Planning and Managing, Advertising Budget, Marketing Strategies,
Market Segmentation and Brand positioning.
Section II
Media: Types of Media, Media planning, Media Selection, and Multi-Media Strategies.
Creative styles. Guidelines for copywriting, Copywriting for print, Audio, TV and outdoor media.
Advertising layout
Evaluation of Advertisements: Measuring Advertising Effectiveness.
Advertising Agencies: Structure, Functions and Client Relationship. Laws
and Ethics of Advertising in India, ASCI, Consumer protection and MRTP.
Section III
Objectives of Sales Management, Selling process, Personal Selling objectives, Determining Sales
Related Marketing Policies.
Basic types of sales organistion structures: Relationship of sales department with other
departments in the organisation. Managing Distribution Channels
Motivating Sales Personnel Compensating Sales Personnel, Sales Contests. Controlling the
Sales Force :- Setting Standards, Comparing Standards to Performance,
Control, Sales Budget, Sales Quotas, Sales Territories.

MBA 503 SERVICES MARKETING
each section.
__________________________________________________________________________ Se
Section I
Growth of service sector economy, Service Characteristics, Service Classification, Service Marketing
Triangle, Service Marketing Mix, Quality Gaps Model. Consumer Behaviour in Services, Customer
Expectation of Service, Customer Perception of Service. Understanding Customer expectation and
Perception through Marketing Research. Relationship Marketing - Concept, Benefits and Strategies.
Market Segmentation and Targeting.
Section II
Service recovery.
Service Development and Design: New Service Types, Supplementary Services, Developing
Positioning Strategy, Positioning Maps
Servicescape Types, Servicescape effects on behaviour
Importance and Strategies for effective delivery through Employees, Intermediaries and Customer
Participation.
Section III
Managing Demand, Managing Capacity, Waiting Line Strategies
Services Marketing Communication Mix, Communication Strategies
Factors related to Pricing, Pricing approaches, Pricing Strategies
Service Quality and Productivity, Quality Gaps, Prescriptions for closing Quality Gaps,
Customer Service Function.
Services Management Trinity, Interfunctional Conflicts, Internal Marketing MBA
504 CONSUMER BEHAVIOUR
each section.

Section I
Consumer behavior: Scope, importance and interdisciplinary nature. Marketing concept,
societal marketing concept, social responsibility and ethics in marketing.
The consumer research process, quantitative and qualitative research. Market segmentation
: Importance and use. Bases of segmentation. Effective targeting and segmentation
strategies.
Consumer motivation: Needs, goals and their interdependence. Rational vs emotional motives. Dynamic
nature of motivation. Hierarchy of needs. Motivational research. Personality and consumer behavior :
Nature of personality, Freudian, Neo-freudian and trait theories. Role of personality in understanding
consumer diversity. Product personality and brand personification. Self-image, Vanity and consumer
behavior
Section II
.Consumer perception: Absolute and differential threshold, subliminal perception. Perceptual selection,
organisation and interpretation. Product and service positioning. Perceived price, quality and risk.
Manufacturer's image.
Consumer learning: Motivation, cues, response and reinforcement. Behavioral learning and cognitive
learning theories. Recognition and recall. Attitudinal and behavioral measures of brand loyalty.
Attitude formation and change: What is attitude and its formation. Cognitive dissonance theory and
attribution theory.
Communication process and design of persuasive communication.
Section III
Influence of reference groups - Friendship, Work, Celebrity and family. Impact of social class, culture,
subculture and cross-cultural factors on consumer behavior. The process of opinion leadership and
motivation behind opinion leadership. Diffusion and adoption process of innovations. Profile of consumer
innovators.
Consumer decision-making process: Routinised response, limited and extensive problem solving
behavior. Howard-Sheth, Engell, Kollat-blackwell and Nicosia models of consumer decision-making.
Consumer gifting behavior. Relationship marketing.
MBA 506 INTERNATIONAL MARKETING
each section.
Section I
Meaning and scope of international marketing, difference between domestic and international marketing.
Direction & composition of Indian exports.

International marketing tactics, reasons for entering export marketing and organisation of an export
department.
Indian export and import policy export promotion organizations, export incentives. Section
II
International economic environment, world trade tariff and non-tariff restrictions, role of WTO and trading
blocks, international monetary system.
The procedure and practices of processing of an export order, producing for exports, export quality
control; export finance, shipment and procedures thereof.
Section III
Export documents, processing of an export order, organisation and structure of export and import
houses.
The selection of export markets, planning of export marketing strategy-product, pricing, promotion, and
distribution channel. International marketing research.
MBA 507 RURAL MARKETING
each section.
Section I
Rural Marketing: nature, definition, scope & importance in India. Size & structure of rural markets.
Factors influencing rural marketing: Socio-cultural factors, population, occupation, literacy level, land
distribution & use, development programmes, infrastructure, communication media, credit availability,
local requirements. Rural Market Index: Thompson index.
Section II
Market strategies & tactics with reference to rural markets. Product marketing & service marketing in
rural India: product planning, communication media & message, distribution C channels, market
research (with special reference to seeds, fertilizers, farm equipments, new techniques, agricultural
output & other services.) Marketing of consumables & durables.
Section III
Marketing of agricultural produce: regulated markets, cooperative marketing & processing societies.
Rural Industry: Marketing of rural industry, cottage industry, artisan products.

Problems in rural marketing. Consumer education & consumer movement in rural India. Role of
government & NGOs in rural marketing.
MBA 509 PRODUCT & BRAND MANAGEMENT
each section.
Section I
Product Concepts: Product Mix concepts, Product Classification.
Product Planning: Marketing Plan, Portfolio Analysis, Market Potential and forecasting, Product Market
Strategies.
Product Life Cycle: Product Life Cycle Stages and corresponding Strategies, Product Evaluation.
Product Positioning: Concept, Product Differentiation, Positioning Strategies, Preference Analysis,
Benefit Segmentation.
Section II
New Products: New Product Categories, Organization for Product Management.
New Product Development Process: Concept Generation, Concept Screening, Concept Testing,
Marketing Strategy Development, Product Development, Product Use Testing, Test Marketing & Product
Launching.
Designing the Offer: Perceptual Mapping, Conjoint Analysis.
Pricing the Offer: Price Elasticity of Demand, Costs, Pricing Strategies.
Concept of Product Testing.
Test Marketing.
Product Launch.
Section III
Branding Decisions: Branding Brand Name Brand Characteristics, Brand Strategy Decisions.
Brand Image, Brand Identity, Brand Personality.

Brand Positioning and Repositioning, Brand Equity
Brand Building: Brand Building Process.
Brand Licensing and Franchising.
Packaging and Labeling
SPECIALIZATION GROUP - FINANCE
MBA 511 FINANCIAL SERVICES
each section.
Section I
Financial Services - Meaning, types and their importance.
Merchant Banking - Origin and development of merchant banking in India scope, organisational
aspects and importance of merchant bankers. Latest guidelines of SEBI w.r.t. Merchant bankers.
Mutual funds and AMCs- concept, origin and growth of mutual funds, constitution & management of
MFs - Sponsors, Trustees, AMCs, and custodians. Clasification of mutual fund schemes, advantages
and disadvantages in mutual fund schemes, NAV and pricing of mutual fund units. State of mutual funds
in India.
Leasing-concept and development of leasing, business difference between leasing & hire purchase,
types of leasing business, advantages to lessor and lessee.
Section II
Factoring - development of factoring types & importance, procedural aspects in factoring, financial
aspects, prospects of factoring in India.
Plastic Money - Concept and different forms of plastic money - credit and debit cards, pros and cons.
Credit process followed by credit card organisations. Factors affecting utilisation of plastic money in
India.
Credit rating - the concept and objective of credit rating, various credit rating agencies in India and
International credit rating agencies, factors affecting credit rating & procedural aspects.
Venture capital - concepts and characteristics of venture capital, venture capital in India, guidelines for
venture capital.
Section III
Call money market: introduction, meaning, participation, location, volume of call loans, call rates, recent
developments.

Treasury bill market-introduction, 91 days, 182 days treasury bill market, Commercial bill market -
introduction, bills of exchange, size of market, schemes, rates, factors behind underdevelopment. Market
for CPs and CDs : introduction, interest rate determination, Discount market and market for financial
guarantees.
Depository: Introduction, Concept, depository participants, functioning of depository systems, demat,
remat, process of switching over to depository systems, benefits, depository systems in India, SEBI
regulation.
MBA 512 SECURITY ANALYSIS & PORTFOLIO MANAGEMENT
each section.
Section I
Investment management: objective, investment opportunities, and philosophy of individual & institutional
investors.
Fundamental analysis: concept & significance of economic analysis, industry analysis: introduction, need
for industry analysis, alternative classification of industry, industry life cycle analysis, economic factors &
industry analysis, SWOT analysis for industries.
Section II
Company analysis - nature and style of management, key role of financial analysis, ratio analysis.
Technical analysis - different techniques of analysis, DOW theory, volume indicators, market sentiment
indicators, confidence indicators, points & figure charting, bar charting.
Efficient market theory random walk: weak form, semi-strong, strong form of market. Empirical
tests. Comparison of random walk, technical & fundamental analysis.
Section III
Portfolio analysis selection: portfolio theory, return portfolio risk, efficient set of portfolios, optimum
portfolio, capital asset pricing theory (CAPM), capital market line, security market line, corporate or folio
management in India, portfolio revision techniques, constant value & constant ration plan, formula plan,
dollar cost averaging.
Options & futures: concept of derivatives, option trading, option contracts settlement, pricing of option
futures, concept of futures, characteristics of future contract, its types, difference between future,
options, forwards & badla contracts.

MBA 513 MANAGEMENT OF FINANCIAL INSTITUTIONS
each section.
Section I
Financial Institutions: Definition, Types, and Role of Financial Institution in Economic Development.
Commercial Banks: Evolution, Management and Organizational setup, Assets & Liabilities, Theories of
Liquidity Management, Management of Primary & Secondary Reserve, Management of Loans.
Section II
Reserve Bank of India: Organisation, Management, Role & functions, Credit Control.
Development Banks in India: Types, functions, growth, structure & working of development banks.
Section III
Mutual Funds: Evaluation, SEBI regulations, & different types of schemes. Deposit Insurance:
Concept & working of Deposit Insurance Introduction to DICGC
MBA 516 WORKING CAPITAL MANAGEMENT
each section.
Section I
Working Capital Management: introduction, concept of working capital ;importance of working capital,
factors influencing W.C. requirements, operating cycle and cash cycle, levels of working capital

investment, optimal level of W.C. investments. Overall W.C. policy. Planning of working capital
investment: introduction, need, determinants, computation of working capital.
Financing and control of working capital-introduction, sources of finance including accruals, trade credit,
W.C. advance by commercial banks, regulation of bank finance, public deposits, ICDs, short term loans
from FIs, right debentures for W.C., commercial papers and factoring. W.C. & banking policy (Tandon,
Chore, Marathe committee reports.)
Section II
Cash management system: introduction, motives for holding cash and marketable securities; factors
determining the cash balance, the cash system; managing the cash flow; types of collection systems,
mailed payment collection system, other collection systems. Cash concentration strategies;
disbursement tools, investment in marketable securities; types of marketable securities.
Forecasting cash flows: introduction, methods of financial forecasting, forecasting daily cash flows,
sources of uncertainly in cash forecasting, hedging cash balance uncertainties, hedging via interest rate,
futures & options on futures.
Section III
Receivable management: introduction, objectives, costs, benefits, credit policies, evaluation of the credit
applicant, credit terms, collections from accounts receivable. Inventory management : introduction, type
of control required, cost of holding inventories, inventory control models, inventory control responsibility,
other control devices, inventory management & evaluation.
MBA 517 CAPITAL BUDGETING
each section.
Section I
Capital Budgeting: An Introduction, Types of Investment Decisions, Objectives of Capital Budgeting,
Estimating Project Characteristics. Cost of Capital.
Section II
Method of capital Budgeting: Payback method. Average Return Average Investment, Net Present
Value, Internet Rate of Return, Capital Rationing, Reinvestment Rate, Assumptions of NPV and IRR &
Conflicting Rankings. Multiple Internal Rate of Return, Inflation & Capital Budgeting.
Risk Analysis: Return & Opportunity Cost of Capital, Single Product Analysis Under Risk. Section
III

A Project Is Not A Black Box; Simulation, Sensitivity Analysis & Decision Free Analysis, CAPM Model,
Arbitrage Pricing Theory, Comparison Between CAPM & APT.
Leasing, Leveraged Leases. Alternative Investment. Measures, Project Abandonment Analysis, Multiple
Project Capital Budgeting.
MBA 518 MANAGEMENT CONTROL SYSTEM
each section.
Section I
Management Control System: Basic concepts, nature and scope. Control environment - Concept of
goals and strategies. Behavioral considerations.
Responsibility Centers: Revenue and expense centers, Profit centers, Investment centers. Section II
Transfer Pricing: Objectives and methods.
Budgeting: Budget preparation, Types of budgets. Behavioral aspects of budgets. Section
III
Variance analysis and reporting. Performance analysis and measurement. Impact on management
compensation.
Modern control methods: JIT, TQM and DSS. Control in service organisations.
SPECIALIZATION GROUP - HUMAN RESOURCE MANAGEMENT
MBA 531 ORGANISATION DEVELOPMENT
each section.

Section I
Introduction to OD: Definitions & its distinguishing characteristics.
Historical background: various stages, second-generation OD and extent of application, values,
assumptions and beliefs in OD.
Foundations of OD: Models and theories of planned change, Systems theory, Participation and
empowerment, Teams and teamwork, Parallel learning structures, A normative-reductive strategy of
changing, Applied behavioral science, Action research
Managing OD Process: Diagnosis, The Six-Box Model, Third Wave Consulting, Nature of OD
intervention, Analysis of discrepancies, Phases of OD program, Model of Managing charge, creating
parallel learning structures.
Section II
OD Interventions: An overview, team interventions, intergroup and third party peace making
interventions, comprehensive interventions, structural interventions. Training Experience: T-groups,
Behavioral Modeling and Career anchors. Issue in Consultant-Client Relations: Entry and contracting,
defining the client system, trust, the nature of the consultant's expertise, diagnosis and appropriate
interventions, depth of intervention, on being absorbed by the culture, the consultant as a model, the
consultant team as a microcosm, the dependency issue and terminating the relationship, ethical
standards in OD, implications of OD for the client.
Section III
Action Research and OD
Action research: a process and an approach
Power, Politics and OD: Power defined and explored, theories about the sources of social power,
Organisational politics defined and explored, the role of power and politics in the practice of OD.
Research on OD: Some issues and problems, Positive developments in research on OD.
The future of OD: Fundamental strengths of OD, OD's future: Leadership & value, Knowledge about OD,
OD training, inter-disciplinary nature of OD, diffusion of technique, integration practice. OD in Indian
Organisations.
MBA 532 HUMAN RESOURCE DEVELOPMENT
each section.

Section I
HRD: concept, benefits, pre-requisites, its distinction from HRM, HRD as a total system, modern HRD
mechanisms, HRD in India.
Development: Analyzing the role for development.
Management development: concept, need, and management development methods.
Training: Meaning, role, assessing needs for training, organizing training programmes. Training
methods, evaluation of training.
Section II
Performance appraisal: Concept, need, objectives, methods, obstacles, designing effective appraisal
system, performance appraisal in Indian organisations.
Potential appraisal: Concept, need, procedures, requirements of a good appraisal system. Job
enrichment: Concept, principles, Steps for job enrichment, Job and Work redesign. Section III
Quality of work life (QWL): Meaning, origin, development, and various approaches to QWL, techniques
for improving QWL.
Quality Circles: concept, structure, role of management, quality circles in India.
HRA: introduction, scope, limitations, methods. Management of
careers.
MBA 533 ADVANCED INDUSTRIAL PSYCHOLOGY
each section.
Section I
Introduction: Nature, Scope, and Problems & Objectives.
Individual Differences and their Evaluation, Role of Heredity, Environment, Types of Individual
Differences.
Psychological tests in industries, their Utility, Reliability and Validly Section II

Attitudes: Meaning, Characteristics, Factors that Influence Development of Attitudes, Implication for
organization.
Industrial Morale : Meaning, Characteristics, Factors that Influence Morale, Measures of Improving
Morale.
Monotony: Fatigue and Stress: Meaning, Impact, Causative Factors. Section
III
Motivation: Meaning, Types, Applications in industry - MBO, Job design.
Work Environment: The Arousal Hypothesis - Noise, Illumination, Color, Vibration, Miscellaneous
Factors.

INDUSTRIAL RELATIONS & LABOUR LAWS
each section.
Section I
Industrial Relations -Concepts, Theories and Evolution.
Systems approach to IR - Actors, Context, Web of Rules & Ideology.
Trade unionism.
Tripartite and bipartite bodies.
Anatomy of industrial disputes.
Section II
Conciliation, arbitration and adjudication.
Impact of collective bargaining and workers participation in management on IR. Industrial
relations in USA, UK, Japan and Russia. Payment of wages Act, 1936 Minimum Wages
Act, 1948
Section III
Payment of Bonus Act, 1965 Factories Act
(excluding welfare provisions) The Trade Unions
Act, 1926. The industrial Disputes Act, 1947.
MBA 536 COLLECTIVE BARGANING & WAGE POLICY
MBA 534

each section.
Section I
Collecting Bargaining: Concept, historical introduction, meaning and purpose, features of CB.
Approaches, techniques and strategies of CB. Issues in collective bargaining, Breakdown of CB.
Section II
Determination of bargaining unit, the bargaining agent, the process of negotiation,
preparation for bargaining : procedure & tactics.
Contract administration, Collective bargaining & technological change, CB in India. Section
III
Collective bargaining exercises.
The concept of wages, Theories of wage, the minimum wage, fair wage, living wage, relative wages and
wage differentials, productivity linkages, the dilemma of dearness allowance, the bonus issues, national
wage policy.
MBA 537 INTERNATIONAL HUMAN RESOURCE MANAGEMENT
each section.
Section I
Managing Human Resources in a foreign subsidiary : Cultural & behavioral differences in
different countries, cross cultural studies of Hofstede, Kluckhohm & Stoodbeck; Ethical relativity versus
ethical absolutism.
IHR planning & staffing: Practice & problems

Section II
Compensation Systems: Multinational compensation systems, factors affecting compensation systems.
Training & development: General practices, approaches & short-comings. Appraising performance of
subsidiary staff: Appraisal systems, acceptance & resistance. Section III
Expatriates: Determination of needs, selection process, attributes contributing to success & failure,
special issue of female expatriates, expatriate re-entry.
Accommodating & training of the family members: Education & vocational guidance, amenities &
facilities.
SPECIALIZATION GROUP - INFORMATION TECHNOLOGY
MBA 541 PROGRAMMING IN C/C ++
each section.
Section I
Introduction to programming: Programming basics, flow charts, and pseudo code.
C: Origin & development of C Language, concepts of variables, constants and data types, Operators &
expressions.
Input and Output statement: Control structures: if, if. else, multiple if... then...else, switch, sequencing,
alteration, iteration.
Functions: Declaring, user- defined functions, return statement, break and continue, Recursion.
Section II
Arrays: one-dimensional, two-dimensional, String and string functions.
Structures, enumerated data type, structures as functions parameters. Pointers,
pointer and arrays, pointers to structures. File and data management.

Section III
Concepts of Object oriented programming: class, object, abstraction, encapsulation, inheritance, and
polymorphism
Brief introduction to C++, difference between C and C++, stream input/output, constructors and
destructors, operator overloading, inheritance, and virtual functions.
Data Structure: Simple programs on linked lists, stacks & queues. Practical
Lab. - Various programs on all the above aspects of C/C++.
MBA 542 DATA BASE MANAGEMENT SYSTEMS
each section.
Section I
Basic Concepts : Entities and their attributes, Relationship, Records and files, Abstraction and Data
integration. Three Level architecture proposal for DBSM, data independence, components of DBMS,
advantages & disadvantages of DBMS.
Data Models: Relational, Network and Hierarchical.
Section II
Relational Data Model: Relational Databases - Codd's rules for rational databases. Attributes & domain,
tuples, relations & their schemes Relation representation, relation operations, integrity rules, relational
algebra.
Relation Database Manipulation: SQL Database manipulation, Data Definition, view & queries.
Data Protection: Recovery, Concurrency, security, integrity & Control. Section
III
Distributes databases: Networks, concept, types, data distribution, distributed query processing, DBA.
Introduction to Object Oriented Databases.
Practical Lab - Create an application in ORACLE/SQL Server.

MBA 543 SOFTWARE ENGINEERING
each section.
Section I
Basic Concepts of System: Definition, Characteristics, Elements & Types of System, Introduction to
Software Engineering: Definition, Goals and Software Development Process Models - Waterfall, spiral,
prototyping, fourth generation techniques.
Software Requirements Specification: Role of SRS, Problem Analysis, Requirement Specification and
Validation, Characteristics of a good SRS.
Planning & Software Project: Cost Estimation, Project Scheduling, Staffing and Personnel Planning,
Team Structure, Quality Assurance Plans, Risk Management.
Section II
System design: Design Objectives, Principles, and Techniques Specification. Detailed Design, DFD, ER
Diagram, Data dictionary.
Coding : Programming Practice : Top-Down & Bottom-up, Structured Programming, Information Hiding,
programming Style & internal Documentation ; Coding Verification.
Testing: Fundamentals, Test case & expected output, functional & structural testing, testing process,
Bug fixing, Software maintenance.
Section III
Introduction to Object Oriented Software Engineering
A complete Case Study for Problem Analysis. Requirements Specification Document, Planning,
Structured Design, Detailed Design, Coding & Testing.
Software Quality Assurance: Quality, Quality Plan, Quality Metric, Validation & Verification, Introduction
to ISO-9000 and CMM levels for SQA.

MBA 544 ADVANCED DECISION SUPPORT SYSTEMS
each section.
Section I
Decision-making: Concept, Process, Simon's model, Programmed versus non-programmed decisions,
quantitative tools.
Decision models: Decision making under assumed certainty, risk & uncertainty.
Introduction to DSS: Characteristics and Objectives: Comparison with EDP/MIS.
Levels of Decision Support System: Specific, Generator and tools - Forecasting packages, Statistical
packages; Relationship.
Section II
Role of Decision Support Systems and its application.
Components of Decision support Systems : Data Subsystem, Model Subsystem, and User- interface,.
DBMS, Quantitative models and modeling in DSS.
Group Decision support Systems, Expert system and its integration with DSS. Executive Support
System.
Section III
Create Applications Using EXCEL
Data Warehousing: Concepts, database structure, getting data into the data warehouse. Data Mining:
Automated Analysis, constructing a data warehouse system.

MBA-545 COMPUTER NETWORK & INTERNET
each section.
Section I
Computer Networks: Uses of Computer Network, Network Hardware, Network Software, Goals and
Applications of Computer networks, Computer Network structure and Architecture.
Reference Models: OSI Reference Model, TCP/IP reference Model, Comparison of OSI and TCP
Reference Model.
Local Area Network: IEEE standards 802 for LANs and MANS (802.2, 802.3, 802.4, 802.5 and 802.6)
Section II
Introduction to Internet & WWW (World Wide Web)
Internet Protocols: Internet Protocol, Internet message control protocols, Internet Routing Protocols,
Internet group management protocols.
WWW: Advantages, terminology, designing a web page using HTML & MS FrontPage, Web browser,
Search engines.
Section III
Internet Applications: Domain Name System, Electronic mail, The World Wide Web, Multimedia - Audio,
Video, File Transfer Protocol, Simple Mail Transfer protocol, Telnet, HTTP.
Network Security - Security Threats, Firewall, Encryption, Authentication.

E-COMMERCE & IT ENABLED SERVICES
The question paper will consist of Two parts, A and B. Part A will have 15 short answer
questions (40-60 words) of 2 marks each. Part B will have 12 long answer questions of 5 marks each.
each section.
Section I
Electronic Commerce Framework, Electronic Commerce and media Convergence, The anatomy of
E-commerce Applications,
Market Forces Influencing the I-Way, Components of the I-Way, network Access Equipment, Global
Information Distribution networks, public policy Issues Shaping the I-Way.
Section II
Architectural Framework for Electronic Commerce, World Wide Web (WWW) as the Architecture, Web
Background: Hypertext publishing, Technology Behind the Web, Security and the Web.
Types of Electronic Payment Systems, Digital Token - Based Electronic Payment Systems, Smart Cards
and Electronic payment Systems, Credit Card-Based Electronic Payment Systems, Risk and Electronic
payment Systems, Designing Electronic Payment Systems.
Section III
Electronic Data Interchange, EDI Applications in Business, EDI: Legal, Security and Privacy Issue, EDI
and Electronic Commerce.
IT Act 2000: Laws related to IT security, data communication, digital signatures etc. IT Enabled
Services: Call Centre, Medical Transcription, technical writing, tele-marketing.
MBA-546

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