0% found this document useful (0 votes)
99 views5 pages

414 JB

Retail management refers to the sale of goods in small quantities to consumers rather than for resale. It involves bringing the ultimate user together with the main producer through a series of middlemen. The factors influencing retail store location include the target market, accessibility, competition, and location costs. Factors influencing promotion in retailing are advertising, publicity, pricing, demand, and private label brands. There is a close relationship between retailing and information technology, with technology allowing for customer data collection, global data synchronization, and compliance with security standards. Retailing in India is being impacted by the development of modern retail formats, changing consumption patterns, foreign direct investment, and other economic and social changes.

Uploaded by

nanduky
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
0% found this document useful (0 votes)
99 views5 pages

414 JB

Retail management refers to the sale of goods in small quantities to consumers rather than for resale. It involves bringing the ultimate user together with the main producer through a series of middlemen. The factors influencing retail store location include the target market, accessibility, competition, and location costs. Factors influencing promotion in retailing are advertising, publicity, pricing, demand, and private label brands. There is a close relationship between retailing and information technology, with technology allowing for customer data collection, global data synchronization, and compliance with security standards. Retailing in India is being impacted by the development of modern retail formats, changing consumption patterns, foreign direct investment, and other economic and social changes.

Uploaded by

nanduky
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
You are on page 1/ 5

414-RETAIL MANAGEMENT

UNIT-1
[1].Examine the concept and significance of Retail Management?
[A] INTRODUCTION:

Retail Management is the sale by seller in small quantities to
Consumer not for resale. The process of bringing the ultimate user to the main
producer through a series.
DEF:
French word retailer meaning to cut a piece off or to break the bulk.
-----AMAN
1. They have a clear vision
2. They evolve the offering
3. They execute
4. set of values
5. expressive benefits
6. They develop a strong culture
7. They address a real unmet need
8. They scale
9. Environmental






UNIT-2
[2].The factors which are influencing Retail store location?
[A]
1.Target market
2.Medical shop
3.Tailer shop
4.Backery
5.Beauty care
6.Retail store location
7.Delivery trucks
8.Zoning commission
9.Accessibility
10.Planning
11.Competition
12.Location costs
13.Personal factors







UNIT-3
[3].What factors which are influencing Promotion in Retailing?
[A]
1.Promotion
2.Advertising
3.Publicity
4.Retail buying
5.Retail terms
6.Timing
7.Pricing
8.Demand
9.Private label brands
10.branch stores
11.chain stores
12.retail business








UNIT-4
[4].There is close rapport between Retailing and Information Technology.
Discuss.
[A].

1.Customer data
2.Transparency and tracking
3.Global data synchronization
4.PCI security compliance
5.Radio
6.Television
7.Tele conference
8.Satelities
9.Cellphone
10.Technology









UNIT-5
[5].What is retailing in India and Changes impacting Retailing in India?
[A].

1.Development of modern retail
2.Changing consumption patterns
3.Procurement
4.Distribution networks
5.Foreign direct investment
6.FDI retail
7.Retailing
8.Impacting retail in India

You might also like