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Business Research Methods

This document provides an overview of business research methods. It defines research as finding solutions through study and analysis of situational factors. A literature review comprehensively examines previous work in the area of interest from various secondary sources. The dependent variable is the primary interest of the research, while the independent variable influences the dependent variable. A moderator influences the strength of the relationship between variables. Commonly researched areas in business include human resource management topics like employee behaviors, attitudes, and performance as well as marketing topics such as brand awareness, advertising, and customer satisfaction.

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Monique Deleon
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20 views12 pages

Business Research Methods

This document provides an overview of business research methods. It defines research as finding solutions through study and analysis of situational factors. A literature review comprehensively examines previous work in the area of interest from various secondary sources. The dependent variable is the primary interest of the research, while the independent variable influences the dependent variable. A moderator influences the strength of the relationship between variables. Commonly researched areas in business include human resource management topics like employee behaviors, attitudes, and performance as well as marketing topics such as brand awareness, advertising, and customer satisfaction.

Uploaded by

Monique Deleon
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as PPT, PDF, TXT or read online on Scribd
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Business Research Methods

RE-search
Finding solutions, developing ideas
through study and analysis of situational
factors.
Literature Review
Comprehensive review of published or
unpublished work from secondary sources of
data in area of interest.
(Books, journals, newspapers, magazines,
conference proceedings, dissertations/theses,
government publications, industry reports)

Why?
No important variable that has in the past
been found repeatedly to have an impact on
the problem is ignored.
Risk of reinventing the wheel

Dependent Variable
Variable of primary interest.
Researchers Objective: Explain its
variability or predict it.
Independent Variable
Influences the dependent variable in either a
positive or negative way

Moderator
When certain effects will hold (influences
strength of relationship)
How/why such effects occur (explains the
relationship)

Commonly Researched Areas
in Business
Human Resource Management
Employee Behaviors: Performance,
absenteeism and turnover
Employee Attitudes: Job Satisfaction,
Loyalty and Organization Commitment
Supervisory Performance: Managerial
Leadership Style, Performance Appraisal
Systems
Marketing
Brand awareness, Brand preference
Advertising Research (efficiency)
Brand equity (favorable consumer views)
Brand association research
Brand name testing
Buyer decision processes
Copy testing
Customer satisfaction
Demand estimation

Contemporary Topics
- Customer Satisfaction
- Customer Loyalty
- Service Quality
- Brand Loyalty
- Brand/Customer Trust
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