MARKET LEADER Pre U2 (AVCN 1) PDF

Dong Nai University
of Technology
Teacher-in-charge:
PHAM THI HAI VAN
[email protected]
Unit 2: SELLING ONLINE
OVERVIEW
oVocabulary: Shopping online
oListening: Multi-channel retail
oReading: Worry for retailers
oLanguage review:
Modals 2: Must, have to, should
oSkills: Negotiating: reaching agreement
oCase study: Life time Hodidays
Bad ideas dont get better online
IBM advertisement
Vocabulary: Shopping online
Choose the correct word to complete each sentence.
1.We offer a discount to customers who buy in bulk,
a) refund b) discount c) delivery
2. We ask customers who are not fully satisfied to goods within seven
days.
a) discount b) refund c) return
3. In order to get a full , customers must send back goods in the
original packaging.
a) discount b) refund c) return
4. Goods will be within 24 hours of your order.
a) despatched b) purchased c) exchanged
5. Goods are kept in our until ready for delivery.
a) stock b) storage c) warehouse
6. Products and services offered at a large discount are generally a(n) bargain
a) sale b) bargain c) offer
A
(p.14)
Vocabulary: Shopping online
Combine words from boxes A and B. Make phrases that match
the definitions (1-7).
For example: credit card details - 2 the name, number and expiry date on your
credit card.
1. the time when you can change your mind and cancel an order
2. the name, number and expiry date on your credit card
3. the way you choose to buy the goods you want
4. when you can pay some time after you buy, but at no extra cost
5. when the goods you require are not available
6. a promise to give your money back if you are not happy
7. the help you get from a company when you start to use their product
B
guarantee stock period credit
details service payment
credit card cooling off money back
method of interest-free out of after-sales
B A
(p.14)
Listening: Multi-channel retail
Work in pairs. Discuss which words from the box you
could use to complete the sentences below about
Argos, the UK's largest multi-channel retailer.
Channel enquire identical integrated
online order run store telephone website
1. Our experience shows that customers will sometimes buy
sometimes order on the . and sometimes go into the stores to pick
up goods. So we need to understand what our customers want.
2. Our operations are fully integrated. The prices that we show on the
. are . to the prices that you would pay in the
3. You can call up a call centre an about an .

that you placed through any ..
4. We don't operations side by side; we run a truly
multi-channel offer.
(p.15)
A
Reading: Worry for retailers
1. the high street
2. cut-throat
3. a dilemma
4. bricks-and-
mortar
5. dual pricing
6. a margin
a) a situation in which you have to make a very difficult
choice
b) to go to different shops to compare prices and quality
before you buy something
c) operating in a building, not on the Internet
d) the difference between the cost of buying or
producing something and the price you sell it for
e) the street in a town where you can find most shops
and banks
f) setting two different prices online and in shops for the
same goods
g) extremely or unfairly competitive
Match these words and phrases from the article (1-7) with their
meanings (a-g).
B
Skim the article and find out why some retailers are worried.
C
Worry for retailers as web shopping
clicks into place
D
Answer these questions about the article.
1. Give two reasons why online shopping makes the market extremely
competitive.
2. Why are retailers who sell products both online and in shops in a
difficult position?
3. Why is the practice of dual pricing only a short-term solution,
according to Mr. Gladding?
4. How can retailers make the best of both the online and offline
world?
SKILLS: Negotiating:
reaching agreement
Two covers
per page
Website design
Fixed amount
$6,000
Payment terms
Two months Schedule for
setting up the
website
What they agree What the designer
wants
What Michelle wants Negotiating point
2.4,2.5
Listen again to the
first two parts of the
conversation. After
each part, complete the
missing words. Then
check your answers
with a partner.
SKILLS: Negotiating:
reaching agreement
C
(p.19)

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3. You can call up a call centre an about an .

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