Scribd
Upload
22 views7 pages

FB 140330135009 Phpapp01

The document discusses opportunities and threats related to Facebook's mobile advertising business, unique advertising capabilities allowing targeting of specific demographics, and success stories of advertising campaigns for Coca-Cola and Bud Light that led to increased sales and returns on advertising spend.

Uploaded by

miindsurfer
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
22 views7 pages

FB 140330135009 Phpapp01

The document discusses opportunities and threats related to Facebook's mobile advertising business, unique advertising capabilities allowing targeting of specific demographics, and success stories of advertising campaigns for Coca-Cola and Bud Light that led to increased sales and returns on advertising spend.

Uploaded by

miindsurfer
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
You are on page 1/ 7

By: Samantha Babo

1
Opportunities and Threats
Facebook grabbed 18% of the $16.7 billion in the
global mobile-advertising market last year, coming in
second place after Google (Albergotti, 2014).

80% increase in users
over the age of 55
("Facebook 10 years,"
2014).

25% drop in the
number of younger
users

2
What makes Facebook unique?
Most popular social media network with 1.23 billion
users
Facebook offers unique advertising capabilities
Target certain groups using demographics such as:
Geographic location - Gender
Interests - Political views
Age
Facebook offers paid and free marketing opportunities for
advertisers


3
Advertising opportunities
Placing ads on Facebook provides one of the
most targeted advertising opportunities today
Advertising the companys Facebook page is the
best way to use these ads
Verizon advertises its Facebook page, not
corporate page which allows them to engage
with potential customers over and over through
posts

4
Success Stories
Coca-Colas Facebook ad
campaign led to:

27% of Coca-Colas
incremental sales were
generated by Facebook
Facebook would drive 2.3X
more sales than T.V.

Bud light Facebook ad
campaign led to:

22.8 million U.S. households
were reached by the Facebook
campaign
6X return on advertising spend
18x increase in reach for the
smartphone Bud to 16 million
unique users after the post was
distributed with Facebook
media

5
Latest Update
Aquired WhatsApp for $19 billion
Over half a billion people use WhatsApp for
messaging
Free for the first year and then costs 99 cents every
year after the first
This app is suppose to enhance affordable and
efficient internet connectivity across the world

6
Works Cited
Albergotti, R. (2014, January 30). Facebook profit surges as
ad sales grow. Retrieved from
http://online.wsj.com/news/articles/SB1000142405270230
4428004579350971373442410

Facebook 10 years on:how has the social networking site
changed your life?. (2014, February 04). Retrieved from
http://www.theguardian.com/technology/2014/feb/04/fac
ebook-10-years-social-networking-site-changed-
life?INTCMP=ILCNETTXT3487

Yadav, S. (2006, August 25). [Web log message]. Retrieved
from http://mashable.com/2006/08/25/facebook-profile/

7

You might also like