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Information Graphics: Kelley Blue Book

The document discusses information graphics and provides examples of how they can be used. Information graphics are visual representations of data or knowledge that can be static or interactive. They are useful for quickly and clearly explaining complex information. The document suggests ways that Kelley Blue Book could use information graphics to improve the user experience on their site, such as making information more engaging and memorable. A number of example information graphics are provided and potential ideas for KBB are outlined, such as interactive maps, timelines, and diagrams to visually depict car costs, popularity over time, and the car buying process.

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115 views

Information Graphics: Kelley Blue Book

The document discusses information graphics and provides examples of how they can be used. Information graphics are visual representations of data or knowledge that can be static or interactive. They are useful for quickly and clearly explaining complex information. The document suggests ways that Kelley Blue Book could use information graphics to improve the user experience on their site, such as making information more engaging and memorable. A number of example information graphics are provided and potential ideas for KBB are outlined, such as interactive maps, timelines, and diagrams to visually depict car costs, popularity over time, and the car buying process.

Uploaded by

api-19099748
Copyright
© Attribution Non-Commercial (BY-NC)
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
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Information Graphics

Kelley Blue Book


11/12/2009
Jennifer Mansdorf
Information Graphics

Information graphics are visual


representations of information, data or
knowledge

They make be static or interactive


(changing as the user interacts with them)

Useful when complex information needs


to be explained quickly and clearly
Information Graphics

How might KBB use Information Graphics to


improve our User Experience?
Information Graphics

Examples: Static
Examples
Examples
Examples
Odds of Dying
Examples
Examples

25 Years of Mac – Visual Timeline


Examples
Retail Real Estate
Examples
Examples

http://awesome.good.is/transparency/009/trans009ondriving.html
Information Graphics

Examples: Interactive
Examples

http://elections.nytimes.com/2008/president/whos-ahead/key-states/map.html
Examples

http://www.nytimes.com/interactive/2009/04/27/us/20090427-flu-update-graphic.html
Examples

http://www.nytimes.com/ref/sports/20070731_BONDS_GRAPHIC.html
Examples

http://www.nytimes.com/interactive/2009/02/02/sports/20090202_superbowl_twitter.html?ref=sports
Examples

http://www.nytimes.com/interactive/2008/08/04/sports/olympics/20080804_MEDALCOUNT_MAP.html
Examples

http://learn.genetics.utah.edu/content/begin/cells/scale/
Benefits
Users
•Easier to understand complex information

•Increase engagement and enjoyment

•More memorable experience

KBB
•Site stickiness. Keep users on site longer

•Increase returns to site

•Increase “usefulness” of site

•Good Information Graphics become viral


Ideas
U.S. Map
•Popularity of Manufacturers, Models or Categories across Demographics (Gender, Age, Income, etc)

Relative Sizes (Circles, etc.)


•Cost to Own of different vehicles against each other.
•Cost to Own with all of the factors broken out by relative size (Depreciation, Financing, Insurance, State Fees, etc.)

Timeline
•Popularity of car Categories, car Colors, Manufacturers, etc. over time
•History of Cars
•Rise and fall of Manufacturers
•NC BBV from vehicle release until today (or compared to other cars)
•Vehicle value from release to today (or compared to other cars)
•Estimated resale value from 0 to 10 years (or compared to other cars)
•Customer Satisfaction of Manufacturers or Models over time
•Reliability

Game Board
•History of Cars
•How to: Buy a New Car, Buy a Used Car, Trade-in Your Used Car

Zoom In
•Interior Photos
•Virtual Lots
Examples

http://simplecomplexity.net/infographic-video-little-red-riding-hood/

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