Bangla Article of Dr. Kalyan Roy

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In fact, Social media is fast emerging as a powerful and unparalleled tool to share information, shape
opinions, contect people across domains and cultures, bring participation, and above all to communicate as
never before. Social media can become a very effective policy tool for Governments if they learn to leverage it
in the best possible manner. Governments across the world need to communicate more effectively, engage
citizens, garner feedback on policies and programmes in real time, and demonstrate a commitment to a more
participative governance model. In all these areas social media platforms can offer the right interfaces and
tools. Further, as internet penetration increases manifold and it becomes more localised, social media will
enable more and more people to get connected. - Sam Pitroda
Vol XIII (13) j % S

72

j! y j! 2014

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