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    Template Resume

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    89 views2 pages

    Template Resume

    Uploaded by

    api-253777568

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    of 2

    gina cetrone

    [email protected] | 847.596.0331
    EDUCATION
    University of Illinois at Urbana-Champaign
    Major: B.S., Advertising & Minor: B.A, Communications
    Public Relations Certificate

    Graduation date: May 2014
    GPA: 3.74/4.0
    EXPERIENCE
    BIG BALLOON ADVERTISING | CHAMPAIGN, IL JANUARY 2014 MAY 2014
    Cofounder
    Designing website for client, Health Services Consultants Inc., to recruit employees and employers
    Creating new social media presence with pre-planned status updates to engage audience
    Revamping current brand identity to portray a cohesive image to publics
    Communicate regularly with client to ensure consistency and satisfaction

    MIDNIGHT OIL STUDENT-RUN ADVERTISING AGENCY | CHAMPAIGN, IL OCTOBER 2013 MAY 2014
    Account Planner
    Create digital and print advertisements for Roland Reality, a Champaign-based real estate company
    Research competitors in order to develop a sound strategy for reaching target audience
    Collaborate with team of 7 people to formulate strategic marketing ideas
    Developed social media campaign which generated over 500 likes on Rolands Facebook page

    COMMUNITY CENTER FOR THE ARTS (C4A) | URBANA, IL AUGUST 2013 DECEMBER 2013
    Event Coordinator Intern
    Supervised 12-person group in assembling and distributing 1500 membership drive letters which generated over $20,000 over a span of 3 years
    Spearheaded fundraising efforts by contacting dozens of local businesses for potential collaboration
    Write monthly emails to 100+ volunteers informing them of upcoming events and volunteer opportunities
    Document 100+ membership forms into Microsoft Access on a monthly basis

    ADVOCATE CHILDRENS HOSPITAL | OAK LAWN, IL JUNE 2013 SEPTEMBER 2013
    Community Relations Intern, intermediary between Oak Lawn and Park Ridge campuses
    Planned and executed partnerships with Berry Unsafe House, National Night Out and Bike Niles to boost the hospitals community presence
    Supervised a team of 6 people at community events such as the Taste of Park Ridge and National Night Out Against Crime where we promoted
    childrens health and wellness
    Acted as primary communicator between the two hospitals after their merging
    Created promotional flyers using Photoshop

    NATIONAL STUDENT ADVERTISING COMPETITION (NSAC) | URBANA, IL SEPTEMBER 2012 MAY 2013
    Research and Strategy Leader
    Led a group of 5 people through demographic and psychographic research for our client, Glidden, to develop an advertising campaign
    Analyzed and compiled MRI data to conduct media plan
    Implemented out-of-home ideas based on strategy
    Redefined Gliddens brand image in order to increase sales in Walmart stores nationwide

    ILLINOIS STUDENT SENATE | URBANA, IL APRIL 2011 May 2013
    Director of Communications (April 2011 April 2012) + Public Relations Committee Member
    Wrote and edited 3 weekly articles for The Daily Illini, campus newspaper
    Social media manager
    Collaborated with Registered Student Organizations as well as the staff and faculty of UIUC to coordinate campus-wide events

    EVERYONE IS GAY (ADVICE WEBSITE) | NEW YORK, NY JULY 2011 OCTOBER 2012
    Campus Liaison and Intern
    Wrote and distributed press releases to East Coast and Midwestern States
    Tagged 30+ archived YouTube videos to increase viewership in addition to their 10,200 subscribers
    Event Coordinator of visit to the UIUC campus which generated an attendance of 200+ people
    Page 2
    Shot and edited promotional video which gained over 4,500 views

    BREAKOUTBAND | NEW YORK, NY JULY 2011 - DECEMBER 2011
    Community Management Online Intern
    Reviewed and commented on 100+ songs weekly to increase user loyalty
    Created advertising strategies with team to increase awareness and membership
    Fulfilled team goal of acquiring 2,000 Likes in 3 months on the BreakoutBands Facebook page

    SKILLS
    Branding through social media, SEO, multimedia editing, Microsoft Office, strategic planning, public speaker, fundraising, event planning, Photoshop
    CS5, iMovie, writing for public relations
    INTERESTS
    Cat enthusiast Mileys biggest fan Love to write haikus
    Comedy movie watcher A self-proclaimed scat singer By the way, all three columns
    Pinterest arts and crafts Solo dance parties are in haiku form

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