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Face Off - Brand Challenge

Saffola is launching a marketing campaign called "Spot the Difference and Win Big" where customers can spot differences between Saffola Oats and competitors' oats packets and enter to win prizes. This will encourage customers to physically interact with Saffola's product. Additionally, Saffola will emphasize that its oats packets now contain 40% more quantity than competitors by stating "Now get 40% extra" on packaging and advertisements depicting Saffola's oats as larger than other brands' smaller oats.

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Mohan Ram
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36 views3 pages

Face Off - Brand Challenge

Saffola is launching a marketing campaign called "Spot the Difference and Win Big" where customers can spot differences between Saffola Oats and competitors' oats packets and enter to win prizes. This will encourage customers to physically interact with Saffola's product. Additionally, Saffola will emphasize that its oats packets now contain 40% more quantity than competitors by stating "Now get 40% extra" on packaging and advertisements depicting Saffola's oats as larger than other brands' smaller oats.

Uploaded by

Mohan Ram
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
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Face off Brand Challenge

Union of Uniques IIM Udaipur

Spot the difference and Win Big


BIG is the theme of this campaign. It will give

some clue to the customers about the product. Launch a campaign Spot the difference and Win Big. Customers should be asked to spot the difference between Saffola Oats and other Oats packets. They should be asked to send in their entries to a toll-free no. In this way, customers will at least touch and feel the product and identify differences.

Saffola is now Bigger


If the competitors are mentioning about the price

(Rs.10) at the front of the pack, Saffola should mention Now get 40% extra at the front. Saffola oats weighs 40 grams which is around 40% extra compared to other brand Oats which weighs 28 grams. A character should be created which depicts the bigger size. Other brand oats should be projected as small characters. These hoarding should be placed in hyper markets, retail shops etc.

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