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PSA Script and Storyboard

The PSA follows a National Breast Cancer Foundation bracelet being passed through various individuals, from a mother to a daughter to others, showing how awareness and support can spread from person to person; it aims to encourage donations to support mammograms.

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NFriend11
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273 views4 pages

PSA Script and Storyboard

The PSA follows a National Breast Cancer Foundation bracelet being passed through various individuals, from a mother to a daughter to others, showing how awareness and support can spread from person to person; it aims to encourage donations to support mammograms.

Uploaded by

NFriend11
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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Nicole Friend Mynt: The National Breast Cancer Foundation PSA Script Treatment GIVE THE GIFT OF AWARENESS

45-second Promo Treatment Opening shot, cheerful music. Mother, (wearing NBCF bracelet) puts a bracelet into her daughters backpack for school, to give to the teacher. Cut to shot of daughter giving teacher valentines gift with the bracelet inside the package. Cut to shot of teacher going to sisters apartment after school. Teacher gives her sister a NBCF bracelet as a gift. Cut to shot of sister (nurse) giving bracelets to five patients at the hospital. Cut to shot of one patient outside, giving a bracelet to a canine therapy dog and owner. The dogs paw reaches out for the bracelet. Voiceover: THESE TEN WOMEN PROVIDED ONE MAMMOGRAM. Cut to long shot of the therapy dog and owner walk along the sidewalk in front of Mynt. Gather all previous shots into one, fade the NBCF bracelet over the image. Voiceover: GIVE THE GIFT OF AWARENESS. JOIN MYNT IN SUPPORTING THE CAUSE AT https://www.nationalbreastcancer.org/gift Final shot: The National Breast Cancer Foundation logo and the NCBF bracelet.

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PRODUCTION: THE NATIONAL BREAST CANCER FOUNDATION AND MYNT PSA PRODUCER: Nicole Friend

VIDEO Opening Shot: CU to mother, (wearing NBCF bracelet) puts a bracelet into her daughters backpack for school, to give to the teacher.

AUDIO (Soft, cheerful piano music)

CUT, ZOOM IN slightly to daughter giving teacher valentines gift with the bracelet inside the package.

(Louder, cheerful piano music)

CUT to CU of teacher going to sisters apartment after school. Teacher gives her sister a NBCF bracelet as a gift.

(More upbeat, cheerful well-known song)

CUT to LS sister (nurse) giving bracelets to five patients at the hospital.

(Music stops, slower happy song begins)

Cut to CU one patient outside, giving a bracelet to a canine therapy dog and owner. The dogs paw reaches out for the bracelet.

(Slower happy song continues, softens)

FADE to ELS of the therapy dog and owner walking along the sidewalk in front of Mynt.

THESE TEN WOMEN PROVIDED ONE MAMMOGRAM.

Gather all shots into one, Fade to ribbon bracelet on top CUT to National Breast Cancer Foundation logo and NBCF bracelet.

GIVE THE GIFT OF AWARENESS. (Music fades lower) JOIN MYNT IN SUPPORTING THE CAUSE AT W-W-W-DOT-NATIONALBREAST-CANCER-DOT-ORGBACKSLASH-GIFT ###

Mynt: The National Breast Cancer Awareness PSA 45-second Storyboard GIVE THE GIFT OF AWARENESS

Vision: Mother, (wearing NBCF bracelet) puts a bracelet into her daughters backpack for school, to give to the teacher. Sound: Soft, cheerful piano music

Vision: Daughter giving teacher valentines gift with the bracelet inside the package. Sound: Louder, cheerful piano music

Vision: Teacher going to sisters apartment after school. Teacher gives her sister a NBCF bracelet as a gift. Sound: More upbeat, cheerful, well-known song

Vision: Sister (nurse) giving bracelets to five patients at the hospital. Sound: Music stops, slower, happy song begins

--- More ---

GIVE THE GIFT OF AWARENESS: Page 2

Vision: One of the patients outside gives a bracelet to a canine therapy dog and owner. The dogs paw reaches out for the bracelet. Sound: Slower, happy song continues, then softens

Vision: The therapy dog and owner walking along the sidewalk in front of Mynt. Sound: These ten women provided one mammogram.

Vision: Gather all shots into one, Fade to ribbon bracelet on top Sound: Give the gift of awareness.

Vision: Pink background with the National Breast Cancer Foundation logo and NBCF bracelet. Sound: Join Mynt in supporting the cause at W-W-W-DOT-NATIONAL-BREASTCANCER-DOT-ORG-BACKSLASH-GIFT ###

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