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Assignments On Consumer Behavior

The document contains instructions for two assignments on online consumer behaviour. The first assignment asks students to analyze two marketing websites based on consumer experience factors and explain which is preferred. The second assignment requires students to conduct qualitative research by interviewing 5 consumers about a major purchase decision and submit a report by October 14th in word format. Both assignments will be evaluated internally for course credit.

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Shivam Trivedi
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59 views

Assignments On Consumer Behavior

The document contains instructions for two assignments on online consumer behaviour. The first assignment asks students to analyze two marketing websites based on consumer experience factors and explain which is preferred. The second assignment requires students to conduct qualitative research by interviewing 5 consumers about a major purchase decision and submit a report by October 14th in word format. Both assignments will be evaluated internally for course credit.

Uploaded by

Shivam Trivedi
Copyright
© © All Rights Reserved
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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Assignment on Online Consumer Behaviour

Take any two websites which are into marketing and sales of various consumer products/services. Taking into consideration the elements that influence online/web experience of a consumer, determine which site you would prefer over the other and why? This assignment can be submitted by a team consisting of two members each in both the sections A, B. The last date of submission is hereby extended till Monday, 30th September, 2013. The assignment carries 5 marks for internal evaluation.

Consumer Behaviour Mini Project


Study the Decision making behaviour of a sample consisting of 5 consumers for any high involvement purchase transaction using qualitative research design, and prepare a report for the same. The Research can be done by forming teams consisting of 4 members each in both the sections A, B. The report should be submitted in word format, by the 14th October, 2013. This Project carries 10 marks for internal evaluation

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