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Company Name: Logo Design Brief

This logo design brief requests information about a company including its name, address, website, target audience, product/service lines, intended uses of the logo, preferred colors, symbol or logotype preference, desired feelings/representations, spelling/typography details, examples of liked/disliked logos, and any other relevant information. The brief asks for 2-4 colors and explains standard and pricing differences between 2 and 4 colors. It also distinguishes between a symbol logo with accompanying text versus a logotype that incorporates the company name.

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Arun Dwarakanathan
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369 views3 pages

Company Name: Logo Design Brief

This logo design brief requests information about a company including its name, address, website, target audience, product/service lines, intended uses of the logo, preferred colors, symbol or logotype preference, desired feelings/representations, spelling/typography details, examples of liked/disliked logos, and any other relevant information. The brief asks for 2-4 colors and explains standard and pricing differences between 2 and 4 colors. It also distinguishes between a symbol logo with accompanying text versus a logotype that incorporates the company name.

Uploaded by

Arun Dwarakanathan
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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Logo Design Brief Company name

Complete address:

URL/website address

Your name and e-mail address

Target audience

What is your main product line or services?

What will the logo be used for? Company, product, application etc....

Do you have any colors in mind for your logo?


How many colors can we use? 4 is standard, but also more expensive to print than 2.

Would you like a symbol or a logotype?


Symbol: A more abstract illustration with your company name typeset alongside (e.g. Ferrari, HP, Mc Donald's, Nike, Lucent) Logotype: This incorporates your company name into the logo itself (e.g. Ford, IBM, Microsoft)

What should your logo represent? What feelings should it invoke?

Are there any nuances of spelling that we should take into account with the wording?
i.e. all capital letters, or if an abbreviation, should periods be included after each letter

Do you have any preferred choice for typeface? Can we use any typeface?

Are there any examples of logos that you like or dislike?

Is there anything else you want to tell that is not in this list? If so, please add it.

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