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Question Marks

The document discusses different types of business units categorized by market growth and market share: Question Marks have high growth potential but low current market share, Stars have high growth and high share, Cash Cows have low growth but high share, and Dogs have low growth and low share. It provides tips for managing each type such as investing to grow Question Marks and maintaining Cash Cows.

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29 views2 pages

Question Marks

The document discusses different types of business units categorized by market growth and market share: Question Marks have high growth potential but low current market share, Stars have high growth and high share, Cash Cows have low growth but high share, and Dogs have low growth and low share. It provides tips for managing each type such as investing to grow Question Marks and maintaining Cash Cows.

Uploaded by

adsfdgfhgjhk
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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Question Marks High Growth, Low Market Share

the potential to become star and eventually Cash Cow, but can also become Dog

required to grow market share. Tip: Grow sales by increasing market share. Use cash from Cash Cows to support required investments. Question Mark examples: Apple = Mac Book Air Coca-Cola = FUZE Healthy Infusions Stars High Growth, High Market Share

share.

Cash Cow. Tips: Invest for sales growth and market share. Use cash from Cash Cows to support required investments. Star examples: Apple = iPhone Coca-Cola = Vitamin Water

Cash Cows Low Growth, High Market Share

cash as possible

Tips: Maintain the strong market position and defend your market share. Take advantage of sales volume and leverage the size of operations. Support other businesses. Cash Cow examples: Apple = iPods Coca-Cola = Coca-Cola Classic Dogs Low Growth, Low Market Share

is situated at a declining stage Tips: Optimize your current operations. Get rid of all non value added activities and features. Reposition your offering to generate positive cash flow or sell this business. Dog examples: Apple = Since good company should not have any dogs Coca-Cola = New Coke

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