Scribd
Upload
454 views7 pages

Classification of Services: - Classifications Can Be Done On Following

Services can be classified in several ways, including by industry, target effect, skill level, labor intensiveness, degree of customer contact, and goal of the provider. Some common classifications are by industry such as entertainment, education, finance, transportation, government, and health; by degree of customer involvement such as people processing, mental stimulus processing, possession processing, and information processing; and by the skill level, labor needs, customer contact, and goals of the service provider being either professional, people-based, high contact, or for-profit versus nonprofessional, equipment-based, low contact, or nonprofit.

Uploaded by

Satender Singh
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
454 views7 pages

Classification of Services: - Classifications Can Be Done On Following

Services can be classified in several ways, including by industry, target effect, skill level, labor intensiveness, degree of customer contact, and goal of the provider. Some common classifications are by industry such as entertainment, education, finance, transportation, government, and health; by degree of customer involvement such as people processing, mental stimulus processing, possession processing, and information processing; and by the skill level, labor needs, customer contact, and goals of the service provider being either professional, people-based, high contact, or for-profit versus nonprofessional, equipment-based, low contact, or nonprofit.

Uploaded by

Satender Singh
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
You are on page 1/ 7

Classification of Services

Classifications can be done on following basis:

Classification by Industry Classification by Target Effect Skill level of service provider (Professional/ Nonprofessional) Labor intensiveness (People-based/Equipmentbased) Degree of customer contact (High / Low) Goal of the service provider (Profit /Nonprofit)

Classification By Industry
a. b. c. d. e. f. g. h. i. j. k. l. Entertainment industry Education Telecommunications Finance & Insurance Transportation Public utilities Government services Health Hospitability Industry Business services Telecommunications Trading

Based on Degree Of Customer Involvement


1. People Processing: Services aimed at physical care e.g. Healthcare, clinics, restaurant, hospitals, hair stylists, fitness centers
Mental Stimulus Processing: Services aimed at mind of customer e.g. Education, information, entertainment, consulting, psychotherapy Possession Processing: Services aimed at physical possession & tangible assets e.g. repair & maintenance, laundry, repair services, landscaping, house cleaning services Information Processing : Services for intangible assets e.g. Banking, legal consultation, brokerage, financial services.

2.

3.

4.

Skill level of service provider


Professional services

Nonprofessional services

Labor intensiveness
People-based

Equipment-based

Degree of customer contact


High contact service

Low contact service

Goal of the service provider


Commercial service Nonprofit service

You might also like