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Branchless Bankingg: The Easypaisa Way

Branchless banking in Pakistan via Easypaisa has enabled financial inclusion for many underserved communities. Easypaisa is a partnership between Telenor and Tameer Bank that allows users to complete financial transactions through a network of over 16,000 shops or via their mobile phones. It has grown rapidly since launching in 2010, facilitating over 100 billion rupees in transactions. Easypaisa addresses the large unmet demand for financial services, as only 14% of Pakistanis previously had access. The success of Easypaisa indicates that branchless banking can significantly expand access to the financial system for unbanked populations through mobile technology and widespread agent networks.

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Ahmed Noor Khawaja
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59 views17 pages

Branchless Bankingg: The Easypaisa Way

Branchless banking in Pakistan via Easypaisa has enabled financial inclusion for many underserved communities. Easypaisa is a partnership between Telenor and Tameer Bank that allows users to complete financial transactions through a network of over 16,000 shops or via their mobile phones. It has grown rapidly since launching in 2010, facilitating over 100 billion rupees in transactions. Easypaisa addresses the large unmet demand for financial services, as only 14% of Pakistanis previously had access. The success of Easypaisa indicates that branchless banking can significantly expand access to the financial system for unbanked populations through mobile technology and widespread agent networks.

Uploaded by

Ahmed Noor Khawaja
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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BranchlessBanking g

TheEasypaisaWay

Contents
Customerneedsandfinancialinclusion

Partnership h of fTelenor l and dTameer

Theeasypaisaservice

ImpactandWayForward

WhatdoesHeneed??
Howdoesthisman..
1. 1 Pay Bills a) Transfer money b) Domestically c) Internationally from family 2. Repay Loans? a) Save?

MarketPotential
1. 30 millions utility bills per month 2. 2 Remittance a)Domestic Remittance - $7bn / yr b) International Remit - $9bn / yr 2. Savings Only 14% population has 2 access to formal financial services

ONLY14%ofPAKISTANISHAVEACCESSTOFINANCIALSERVICES

Pakistanisunderbanked

Butmost people are involunta rily excluded l d d

TelenorTameerPartnership
Microfinance Banking License Banking experience& competencyin BB Sharedvision andstrategy National Outreachat LowCost

StrongBrand Image

LargeExisitng CustomerBase
UtilityBillPayments, Domesticand International Remittances Overthecounter (assistedservice) andMWallets (selfservice)

Financial inclusionof86% unbanked Pakistanis

Extendreachof formalFSthrough thousandsofagent

Theeasypaisaservice
BasicFinancialServicesina reliableandconvenientway y Targetingtheunbanked Overthecounterorhandset based Foreveryone! 16,000easypaisashopsin700 cities/towns ii /

OverRs.100Bn of T Transactional i lThroughput Th h SinceLaunch(2.5Yrs) NextRs.100Bn inundera Year

easypaisaiswellreceived
WinnerofMMTAwardforBestNewEntrantin2010
Betweennowandtheend of2011millionof consumersareexpectedto directlybenefitfrom easypaisaservices services

easypaisaisprobablythemodelforthe future, f ,andnotMPesamodel

Whatisuniqueabout easypaisaisthebusiness model.Telenorowns partofTameerandthat provides id f forunique i advantagesonthecost sideandbenefitsin termsofproductdesign. Second,thepartnership illustratesthepossible tieupsbetweenaMF providerandaMNO.

Branchlessbankingisa milestonetosubstantially increasethefinancialservices outreachtotheunbanked communities

Offeringmillionsofpeople inPakistanwithoutbank accountsthechanceto makefinancialtransactions atthetouchofabutton.

Products

Easypaisa PerformanceSummary

KeyHighlights:
Transactions:9millin2010&30millin2011 TotalThroughput:PKR15billin2010and60billin2011 BestMobileMoneyTransferoftheYearbyMMTin2010 2nd fastestgrowingBBservice2yearsafterlaunch

PotentialofBranchlessBanking
35%ofadultpopulationcouldbeMFSusersby2020,reducingnumberof unbanked20%by2020andincreasingfinancialinclusionto41%

Note:BaselineoffinancialinclusionassuminggrowingwithGDP/FIratioasdevelopedbyWorldBank/Honohan(2008),adjustedtopeercountries Source:AsiaDevelopmentBank;AxcoInsuranceMarketInformation;CGAP;FDIC;IFC;GSMA;Honohan(2008):MixMarket.org;World Bank;BCGAnalysis

KeysuccessfactorsforsuccessfulMFS

THANKYOU

BackupSlides

BBextendsreachofconventionalbanking

Attractivevaluepropositionsforallparties

OvertheCounter(OTC)Channel

AssistedService

Customersdonthavetoperformtransactionthemselves Welltrainedmerchantsassistthembyperforming f transactionon theirbehalf Asolutionforlowliteracylevels Allowstobreakthetrapofagentnetworkexpansionversus customergrowthbytappinginto100%ofthemarket Growchannelconfidenceandtrust

ChickenandEggTrap Laddercustomersto MobileWallet

ShiftsatisfiedcustomerstoownnetworkthroughMWallet

MobileAccountChannel
easypaisaMobileAccountsarevirtual BankAccountsopenedforTelenor subscribers. UsersonlyhavetogotoaMerchantto DepositCashorWithdrawCash.All otherservicescanbeaccessedonthe usersmobilephoneatanytime

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