Branchless Bankingg: The Easypaisa Way
Branchless Bankingg: The Easypaisa Way
TheEasypaisaWay
Contents
Customerneedsandfinancialinclusion
Theeasypaisaservice
ImpactandWayForward
WhatdoesHeneed??
Howdoesthisman..
1. 1 Pay Bills a) Transfer money b) Domestically c) Internationally from family 2. Repay Loans? a) Save?
MarketPotential
1. 30 millions utility bills per month 2. 2 Remittance a)Domestic Remittance - $7bn / yr b) International Remit - $9bn / yr 2. Savings Only 14% population has 2 access to formal financial services
ONLY14%ofPAKISTANISHAVEACCESSTOFINANCIALSERVICES
Pakistanisunderbanked
TelenorTameerPartnership
Microfinance Banking License Banking experience& competencyin BB Sharedvision andstrategy National Outreachat LowCost
StrongBrand Image
LargeExisitng CustomerBase
UtilityBillPayments, Domesticand International Remittances Overthecounter (assistedservice) andMWallets (selfservice)
Theeasypaisaservice
BasicFinancialServicesina reliableandconvenientway y Targetingtheunbanked Overthecounterorhandset based Foreveryone! 16,000easypaisashopsin700 cities/towns ii /
easypaisaiswellreceived
WinnerofMMTAwardforBestNewEntrantin2010
Betweennowandtheend of2011millionof consumersareexpectedto directlybenefitfrom easypaisaservices services
Whatisuniqueabout easypaisaisthebusiness model.Telenorowns partofTameerandthat provides id f forunique i advantagesonthecost sideandbenefitsin termsofproductdesign. Second,thepartnership illustratesthepossible tieupsbetweenaMF providerandaMNO.
Products
Easypaisa PerformanceSummary
KeyHighlights:
Transactions:9millin2010&30millin2011 TotalThroughput:PKR15billin2010and60billin2011 BestMobileMoneyTransferoftheYearbyMMTin2010 2nd fastestgrowingBBservice2yearsafterlaunch
PotentialofBranchlessBanking
35%ofadultpopulationcouldbeMFSusersby2020,reducingnumberof unbanked20%by2020andincreasingfinancialinclusionto41%
KeysuccessfactorsforsuccessfulMFS
THANKYOU
BackupSlides
BBextendsreachofconventionalbanking
Attractivevaluepropositionsforallparties
OvertheCounter(OTC)Channel
AssistedService
ShiftsatisfiedcustomerstoownnetworkthroughMWallet
MobileAccountChannel
easypaisaMobileAccountsarevirtual BankAccountsopenedforTelenor subscribers. UsersonlyhavetogotoaMerchantto DepositCashorWithdrawCash.All otherservicescanbeaccessedonthe usersmobilephoneatanytime