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Written Assignment For Group Project

The document summarizes 5 types of fallacies found in advertisements: 1) Weak analogy compares a watch to a Formula One car which are not compatible. 2) Loaded question about wanting a better quality of life to promote a product without describing it. 3) Red herring uses eyebrow movement unrelated to the product, a chocolate. 4) Bandwagon uses a celebrity spokesperson to temporarily increase sales without benefits. 5) Hasty generalization claims the fastest mobile broadband without valid statistics.

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Chia Hong Chao
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38 views3 pages

Written Assignment For Group Project

The document summarizes 5 types of fallacies found in advertisements: 1) Weak analogy compares a watch to a Formula One car which are not compatible. 2) Loaded question about wanting a better quality of life to promote a product without describing it. 3) Red herring uses eyebrow movement unrelated to the product, a chocolate. 4) Bandwagon uses a celebrity spokesperson to temporarily increase sales without benefits. 5) Hasty generalization claims the fastest mobile broadband without valid statistics.

Uploaded by

Chia Hong Chao
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOC, PDF, TXT or read online on Scribd
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Written assignment for group project

The 5 types of fallacies that we collected are written as below.

Firstly, the fallacy is weak analogy. This advertisement compares the watch and the Formula One racing car that are not really compatible. This advertisement could convince man that having ROL ! watch is e"actly same as having the Formula One racing car. #onetheless, this advertisement is confusing consumers whether which products are introduced. This advertisement should include the information of technologies that use by this company.

$econd fallacy is loaded %uestion. The advertiser promotes the product by asking consumers whether they want to have a better %uality of life. &ut whatever the answer it is, the products still can be promoted. To want to have a better %uality of life, this product is

necessary. Thus, ingredient of this product should be described more instead of loading the %uestion. The ne"t fallacy is red herring. The eyebrow movement is not related to the product which is 'adbury(s chocolate. )e cannot deny that this fallacy can attract attention of the society and will be kept in memory. *owever, people will only remember the dancing eyebrows but not the chocolate. $o, the advertiser should put in more useful messages about the 'adbury(s chocolate instead of funny shot in the advertisement.

&esides, the following fallacy is &andwagon. +ato( ,ichelle -eoh is the spokesperson, an international artist in this advertisement. The advertiser uses the effect of artist to attract woman and her fans to buy this milk powder. This could increase the sales rate but it is .ust a temporary period. The benefits of this product should be introduced more.

Lastly, the fallacy which is used is hasty generalisation. The advertiser wrote that /0 mobile( is the fastest mobile broadband in ,alaysia. #evertheless, it is an invalid data. 1 valid statistics does not prove and show in this advertisement. 1 general conclusion is made. The /fastest mobile broadband in ,alaysia( could successfully attract the attention from society. 2n short, a valid statistic should be shown. $o that this advertisement is more reliable.

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