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Project List For Semester Iv Specialization: Marketing Batch: DPGD Oc'10, LPGD Ap'11 and MPGD Oc'11

This document lists 22 potential project topics for marketing specialization students in several batches. The topics cover a wide range of marketing strategies and case studies, including rural marketing, buyer behavior, market segmentation, international marketing, quality management, communication strategies, financial product marketing, inventory control, transportation management, market research, branding, advertising, e-commerce, and customer relationship management.

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ramki020983
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94 views

Project List For Semester Iv Specialization: Marketing Batch: DPGD Oc'10, LPGD Ap'11 and MPGD Oc'11

This document lists 22 potential project topics for marketing specialization students in several batches. The topics cover a wide range of marketing strategies and case studies, including rural marketing, buyer behavior, market segmentation, international marketing, quality management, communication strategies, financial product marketing, inventory control, transportation management, market research, branding, advertising, e-commerce, and customer relationship management.

Uploaded by

ramki020983
Copyright
© Attribution Non-Commercial (BY-NC)
Available Formats
Download as PDF, TXT or read online on Scribd
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PROJECT LIST FOR SEMESTER IV SPECIALIZATION: MARKETING BATCH : DPGD OC10, LPGD AP11 AND MPGD OC11

1. Sales Force Management For Rural Marketing 2. Buyer Behaviour Patterns In Rural India 3. Industrial Markets Segmentation 4. Marketing Strategies For Diesel Engines Or Any Other Industrial Product In International Market 5. Case Study : Importance And Application Of Learning Theories 6. Communication Strategies 7. Marketing Strategies For Financial Products Of A Bank 8. Case Study : Managing quality in services products 9. Case Study : Inventory Control In The Distribution Management 10. Case Study : Transportation Management 11. Case Study : Primary And Secondary Data Collection 12. Analysis Of Data And Attitude Measurement In A Market Reseach Project 13. Case Study : Naming The Brand 14. Case Study : Brand Extensions 15. Case Study : Creative Strategy And Copy Writing 16. Case Study : Usage Of Print Media In Advertising 17. Case Study : Marketing Analysis : Segmentation And Targeting 18. Case Study : Online Shopping / Purchasing 19. Case Study :Various areas for E-Commerce Applications 20. E-Commerce Growth In International Market
21. Developing an Analytical CRM model for a wholesale dealer 22. Role of HRM in CRM

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