Business Analytics Batch 4 - 2 - .
Business Analytics Batch 4 - 2 - .
Figure 1. Business Analytics and Intelligence IIM Bangalore In a recent article1 based on a survey of nearly 3000 executives, MIT Sloan Management Review reported that there is striking correlation between an organizations analytics sophistication and its competitive performance. The biggest obstacle to adopting analytics is the lack of knowhow about using it to improve business performance. Business Analytics uses statistical, operations research and management tools to drive business performance. Many companies offer similar kind of products and services to customers based on similar design and technology and find it difficult to differentiate their product/service from their competitors. Business Analytics helps companies to find the most profitable customer and allows them to justify their marketing effort, especially when the competition is very high.
M S Hopkins, S LaValle, F Balboni, N Kruschwitz and R Shockley, 10 Insights: A First look at The New Intelligence Enterprise Survey on Winning with Data, MIT Sloan Management Review, Vol. 52, No. 1, 2131.
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There is significant evidence from the corporate world that the ability to make better decisions improves with analytical skills. According to new research, relevance of effective data management and business analytics is growing and being considered strategic and discussed at board-room level. This course is designed to provide in-depth knowledge of business analytic techniques and their applications in improving business processes and decision-making.
Course objectives
The course is designed to provide in-depth knowledge of handling data and Business Analytics tools that can be used for fact-based decision-making. At the end of the course, the participants will be able to: 1. Understand the role of business analytics within an organization. 2. Analyse data using statistical and data mining techniques and understand relationships between the underlying business processes of an organization. 3. Use decision-making tools/Operations Research techniques. 4. Use advanced analytical tools to analyse complex problems under uncertainty. 5. Manage business processes using analytical and management tools. 6. Use analytics in customer requirement analysis, general management, marketing, finance, operations and supply chain management. 7. Analyse and solve problems from different industries such as manufacturing, service, retail, software, banking and finance, sports, pharmaceutical, aerospace etc. 8. Undertake consulting projects with significant data analysis component.
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Who should attend? ...................................................................................................................... 8 Eligibility Criteria: ........................................................................................................................ 8 Evaluation: ..................................................................................................................................... 8 Tentative Course schedule: .......................................................................................................... 9 Project: ........................................................................................................................................... 9 Program Directors: ....................................................................................................................... 9 Program Delivery: ......................................................................................................................... 9 Program fee: ................................................................................................................................ 10 Award of Certificate: .................................................................................................................. 11 Alumni:......................................................................................................................................... 11 Important Dates: ......................................................................................................................... 11 SAS Module: Applied Analytics Using SAS Enterprise Miner .............................................. 12
SAS Module Contents (SAS Annexure) ............................................................................................................. 13 SAS Course Contents .......................................................................................................................................... 14 Access to SAS eLearning Extended Learning Pages ....................................................................................... 15
REGISTRATION ........................................................................................................................ 16
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Predictive Analytics Module Contents Simple linear regression: Coefficient of determination, Significance tests, Residual analysis, Confidence and Prediction intervals Multiple linear regression: Coefficient of multiple coefficient of determination, Interpretation of regression coefficients, Categorical variables, heteroscedasticity, Multi-collinearity, outliers, Autoregression and Transformation of variables Logistic and Multinomial Regression: Logistic function, Estimation of probability using logistic regression, Deviance, Wald Test, Hosmer Lemshow Test Forecasting: Moving average, Exponential smoothing, Trend, Cyclical and seasonality components, ARIMA (autoregressive integrated moving average). Application of predictive analytics in retail, direct marketing, health care, financial services, insurance, supply chain, etc.
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Advanced analytical tools will be taught in two modules. The participants will be exposed to a complex decision-making scenario under uncertainty and how to deal with such problems using advanced tools. Discussion problems will be drawn from many sectors such as finance, banking, insurance, IT, ITeS, retail, service, manufacturing, pharmaceuticals, etc.
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Eligibility Criteria:
The participants should have a Bachelors degree in engineering/science/commerce or arts with mathematics as one of the subjects during their Bachelors programme. The participants of Executive Education are expected to have at least 5 years of work experience. For profiles with exceptional qualifications, the experience criteria may be waived.
Evaluation:
The participants will be evaluated through take-home assignments and project work. At the end of each module, the participants will be given a take-home assignment that should be completed and submitted within 3 weeks. Each participant should carry out an individual project for 3 months based on a real-life problem/data.
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Programme Schedule
Module
Dates
1 Business Analytics 2 Predictive Analytics SAS Module (Optional) 3 Optimization Analytics 4 Stochastic Models 5 Advanced Analytics I 6 Advanced Analytics II
8 - 12 July 2013 18 22 August 2013 22-24 August 2013 7 & 28 Sept; 5, 12 & 26 Oct 2, 16 & 30 Nov; 7 & 21 Dec 4, 11 & 25 Jan; 1 & 15 Feb 2014 24 - 28 Feb 2014
IIMB IIMB IIMB Distance Mode Distance Mode Distance Mode IIMB
Program Directors:
Professors U Dinesh Kumar, Ishwar Murthy, Rajluxmi V Murthy and Pulak Ghosh. For any queries contact. Professor U Dinesh Kumar (Email: [email protected]) For queries on SAS Module contact Biju Panicker (Email: [email protected])
Program Delivery:
The programme will be conducted live in the classroom at IIMB. The participants can choose between on campus participation and distance mode education. The oncampus/distance mode status will not be allowed to change once the selection process of candidates is over. The distance mode will be offered through web casting. It is necessary that distance mode participants joining the course have high quality computer and internet facility to attend the sessions. The details of the technology used for delivering the course and system requirement at participant end are given below:
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Program fee:
Non Residential fee is Rs 3,70,000/- per participant + service tax at applicable rates. Residential fee is Rs. 3,92,500/- per participant + service tax at applicable rates.
(Accommodation will be provided on a twin-sharing basis in the campus during the one week modules I, II & VI) Incase single accommodation is desired, IIMB has a preferred rate arrangement with a nearby hotel at rate of Rs. 3200/- + taxes per night. In this case please opt for non-residential option.
The fee is payable in three installments as per indicated schedule. The payment schedule is as follows: Residential Non Residential I Installment on Admission II Installment III Installment 152500 + ST 120000 + ST 120000 + ST 130000 + Service Tax 120000 + Service Tax 120000 + Service Tax
Rs. 30,000/- + service tax for SAS Module (Optional Program) (DD in favour of SAS)
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Alumni:
On successful completion of the programme, the participants are eligible to be admitted to IIM Bangalore Alumni Association on a one-time payment of Rs. 3000/-.
Important Dates:
Registration closure: 9 May 2013 Announcement of 1st shortlist; Payment due: 28 May; 5 June 2013 at 4.30 pm Release of 1st waitlist, Payment due: 6 June; 13 June 2013 at 4.30 pm Release of 2nd waitlist, Payment due: 14 June; 20 June 2013 Course commencement: 8 July 2013
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With the increase in usage of SAS software worldwide, there is a growing demand for SAScertified professionals, especially, in the area of predictive modeling.
The objective of the module is to enable the participants to develop skills required to assemble analysis flow diagrams, using the rich tool set of the SAS Enterprise Miner, for both: Pattern discovery (segmentation, association and sequence analyses) Predictive modeling (decision tree, regression and neural network models).
The module is delivered in a workshop mode with prime focus on hands-on training. The module would help participants intending to take up SAS Predictive Modeling Certification. Refer to the SAS annexure below for more details about additional features and
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Software Addressed in SAS Module Business Analytics and Intelligence Programme Page 14
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Participants interested in the programme may contact IIMB at the above-mentioned address for clarifications, if any. Once registration is accepted, cancellation/refund queries and requests will not be entertained.
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