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Event Management

The document outlines the syllabus for an Event Management course spanning 45 hours over 7 units. The syllabus covers principles of event management, event planning and team management, event marketing and advertising, event leadership and communication skills, event safety and security, basic event accounting, special events research and planning, and advanced aspects of event management. Key topics include historical perspectives, event concepts and design, event proposal preparation, event marketing mix, leadership skills, event security, crowd management, event budgeting, and mega event coordination.

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Ashish Todi
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1K views2 pages

Event Management

The document outlines the syllabus for an Event Management course spanning 45 hours over 7 units. The syllabus covers principles of event management, event planning and team management, event marketing and advertising, event leadership and communication skills, event safety and security, basic event accounting, special events research and planning, and advanced aspects of event management. Key topics include historical perspectives, event concepts and design, event proposal preparation, event marketing mix, leadership skills, event security, crowd management, event budgeting, and mega event coordination.

Uploaded by

Ashish Todi
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as DOCX, PDF, TXT or read online on Scribd
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Event Management Batch 2011-14 , Semester-VI Course Outline

Elective Course: Credits: 3 Number of Hours: 45

Syllabus

Unit: 1 6 Hrs Principles of Event Management - Historical Perspective , Introduction to Event Management ,size & type of event , Event Team, Code Of ethics. Concept & Design Principles of Event Management, Concept & Designing , Analysis of Concept, Logistics of concept, Feasibility, SWOT Analysis. Unit: 2 9 Hrs Event Planning & Team Management Aim of event, Develop a mission, Establish Objectives, Preparing event proposal, Use of planning tools. Protocols , Dress codes, Staging, Staffing. Leadership, Traits and Characteristics. Unit: 3 6 Hrs Event Marketing And Advertising- Nature of Marketing, Process of marketing, Marketing mix, Sponsorship. Event Marketing And Advertising- Nature of Marketing, Process
of marketing, Marketing mix, Sponsorship. PromotionImage Branding, Advertising, Publicity and Public Relation.

Unit: 4 6 Hrs Event Leadership & Communication Skills Leadership skills, Managing team, Group development, Managing meetings, Improving Communication, Time Management. Written Communications, (Official, Semi-official, Invoice), Verbal communication. Unit: 5 6 Hrs Event Safety and Security- Security, Occupational safety and health, Incident Reporting. Crowd Management & Evacuation. Major risk and emergency planning, Incident reporting, emergency procedures.

Unit: 6

6 Hrs

Basic Event Accounting Budget, Break- Even point, Cash-Flow analysis, Profit & loss statement, Balance sheet, Panic payments, Financial control system. Financial ManagementRisk Management Process, Incident Reporting, Emergency Response Plans, Standards for Risk Management. Unit: 7 3 Hrs

Special Events, Research & Planning Types and category, Sports, Rallies, Wedding.

Unit: 8

3 Hrs

Advance Aspects of Event Management Preparation, Accounting , Designing, Mega Events Co-Ordination, Safety, Monitoring and Evaluation, Personnel Grooming, Expression, Bearing, Body Language.

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