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OTDC

This document discusses current issues facing tourism in a region, including a lack of social media presence, infrastructure problems, and failure to promote rural and eco-tourism. It proposes solutions such as improving transparency for tribal area bookings, building an international airport, coordinating with other Buddhist sites, and using social media. A marketing strategy is outlined that includes a SWOT analysis identifying strengths in cultural heritage but weaknesses in infrastructure and branding, as well as opportunities in employment but threats from natural disasters and competition.

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Praveen Kumar
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76 views

OTDC

This document discusses current issues facing tourism in a region, including a lack of social media presence, infrastructure problems, and failure to promote rural and eco-tourism. It proposes solutions such as improving transparency for tribal area bookings, building an international airport, coordinating with other Buddhist sites, and using social media. A marketing strategy is outlined that includes a SWOT analysis identifying strengths in cultural heritage but weaknesses in infrastructure and branding, as well as opportunities in employment but threats from natural disasters and competition.

Uploaded by

Praveen Kumar
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
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Introduction

Current Issues
Tribal Tourism Naxalite Threats No social media presence Infrastructure accommodation problems Lower tourist engagement Failure to promote rural/eco tourism Lack of PR

Solutions
Transparency in tribal area booking International airport Tourist packages Co-ordinate with other Buddhist places around the world Social media presence Special discount strategy for children and senior citizens 360 degree tours

Marketing Strategy
SWOT Analysis

Strengths :
Rich cultural heritage UNESCO heritage sites like Konark Spiritual places Eco tourism/ Tribal Tourism Weakness : Infrastructure issues Branding and PR Tourism funds shortage Opportunities: Lots of unexplored places Employment in tourism and allied industries Threats: Naxalities Natural calamities Competing against well branded tourist destinations like Kerela Disturbance of ecology and tribal environment

Appendix

References

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