Chapter 01 - The Fundamentals of Managerial Economics

Chapter 1: Answers to Questions and Problems

1. Producer-producer rivalry best illustrates this situation. Here, Southwest is a producer attempting to steal customers away from other producers in the form of lower prices. The maximum you would be willing to pay for this asset is the present value, which is

2.

3. a. Net benefits are N(Q) = 20 + 24Q 4Q2. b. Net benefits when Q = 1 are N(1) = 20 + 24 4 = 40 and when Q = 5 they are N(5) = 20 + 24(5) 4(5)2 = 40. c. Marginal net benefits are MNB(Q) = 24 8Q. d. Marginal net benefits when Q 1 are MNB(1) = 24 8(1) = 16 and when Q 5 they are MNB(5) = 24 8(5) = -16. e. Setting MNB(Q) = 24 8Q = 0 and solving for Q, we see that net benefits are maximized when Q = 3. f. When net benefits are maximized at Q = 3, marginal net benefits are zero. That is, MNB(3) = 24 8(3) = 0. 4. a. The value of the firm before it pays out current dividends is ( . b. The value of the firm immediately after paying the dividend is
( )

. 5. The present value of the perpetual stream of cash flows. This is given by

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Chapter 01 - The Fundamentals of Managerial Economics

6.

The completed table looks like this:

Control Variable Q 100 101 102 103 104 105 106 107 108 109 110

Total Benefits B(Q) 1200 1400 1590 1770 1940 2100 2250 2390 2520 2640 2750

Total Cost C(Q) 950 1020 1100 1190 1290 1400 1520 1650 1790 1940 2100

Net Benefits N(Q) 250 380 490 580 650 700 730 740 730 700 650

Marginal Benefit MB(Q) 210 200 190 180 170 160 150 140 130 120 110

Marginal Cost MC(Q) 60 70 80 90 100 110 120 130 140 150 160

Marginal Net Benefit MNB(Q) 150 130 110 90 70 50 30 10 -10 -30 -50

a. Net benefits are maximized at Q = 107. b. Marginal cost is slightly smaller than marginal benefit (MC = 130 and MB = 140). This is due to the discrete nature of the control variable. 7. a. The net present value of attending school is the present value of the benefits derived from attending school (including the stream of higher earnings and the value to you of the work environment and prestige that your education provides), minus the opportunity cost of attending school. As noted in the text, the opportunity cost of attending school is generally greater than the cost of books and tuition. It is rational for an individual to enroll in graduate when his or her net present value is greater than zero. b. Since this decreases the opportunity cost of getting an M.B.A., one would expect more students to apply for admission into M.B.A. Programs. 8. a. Her accounting profits are $170,000. These are computed as the difference between revenues ($200,000) and explicit costs ($30,000). b. By working as a painter, Jaynet gives up the $110,000 she could have earned under her next best alternative. This implicit cost of $110,000 is in addition to the $30,000 in explicit costs. Since her economic costs are $140,000, her economic profits are $200,000 - $140,000 = $60,000.

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Chapter 01 - The Fundamentals of Managerial Economics

9. a. Total benefit when Q = 2 is B(2) = 20(2) 2*22 = 32. When Q = 10, B(10) = 20(10) 2*102 = 0. b. Marginal benefit when Q = 2 is MB(2) = 20 4(2) = 12. When Q = 10, it is MB(10) = 20 4(10) = -20. c. The level of Q that maximizes total benefits satisfies MB(Q) = 20 4Q = 0, so Q = 5. d. Total cost when Q = 2 is C(2) = 4 + 2*22 = 12. When Q = 10 C(Q) = 4 + 2*102 = 204. e. Marginal cost when Q = 2 is MC(Q) = 4(2) = 8. When Q = 10 MC(Q) = 4(10) = 40. f. The level of Q that minimizes total cost is MC(Q) = 4Q = 0, or Q = 0. g. Net benefits are maximized when MNB(Q) = MB(Q) = MC(Q) = 0, or 20 4Q 4Q = 0. Some algebra leads to Q = 20/8 = 2.5 as the level of output that maximizes net benefits. 10. a. The present value of the stream of accounting profits is

b.

The present value of the stream of economic profits is

11.

First, recall the equation for the value of a firm: equation for g to obtain

). Next, solve this

. Substituting in the known values implies a

growth rate of or 5 percent. This would seem to be a reasonable rate of growth: 0.05 < 0.09 (g < i).

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Chapter 01 - The Fundamentals of Managerial Economics

12.

Effectively, this question boils down to the question of whether it is a good investment to spend an extra $200 on a refrigerator that will save you $45 at the end of each year for five years. The net present value of this investment is

. You should buy the standard model, since doing so saves you $10.44 in present value terms. 13. Under a flat hourly wage, employees have little incentive to work hard as working hard will not directly benefit them. This adversely affects the firm, since its profits will be lower than the $25,000 per store that is obtainable each day when employees perform at their peak. Under the proposed pay structure, employees have a strong incentive to increase effort, and this will benefit the firm. In particular, under the fixed hourly wage, an employee receives $160 per day whether he or she works hard or not. Under the new pay structure, an employee receives $330 per day if the store achieves its maximum possible daily profit and only $80 if the stores daily profit is zero. This provides employees an incentive to work hard and to exert peer pressure on employees who might otherwise goof off. By providing employees an incentive to earn extra money by working hard, both the firm and the employees will benefit.

14. a. Accounting costs equal $145,000 per year in overhead and operating expenses. Her implicit cost is the $75,000 salary that must be given up to start the new business. Her opportunity cost includes both implicit and explicit costs: $145,000 + $75,000 = $220,000. b. To earn positive accounting profits, the revenues per year should greater than $145,000. To earn positive economic profits, the revenues per year must be greater than $220,000.

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Chapter 01 - The Fundamentals of Managerial Economics

15.

First, note that the $200 million spent to date is irrelevant. It is a sunk cost that will be lost regardless of the decision. The relevant question is whether the incremental benefits (the present value of the profits generated from the drug) exceed the incremental costs (the $60 million needed to keep the project alive). Since these costs and benefits span time, it is appropriate to compute the net present value. Here, the net present value of DASs R&D initiative is

Since this is positive, DAS should spend the $60 million. Doing so adds over $100,000 to the firms value. 16. Disagree. In particular, the optimal strategy is the high advertising strategy. To see this, note that the present value of the profits from each advertising strategy are as follows:

Since the high advertising results in profit stream with the greatest present value, it is the best option. 17. a. Since the profits grow faster than the interest rate, the value of the firm would be infinite. This illustrates a limitation of using these simple formulas to estimate the value of a firm when the assumed growth rate is greater than the interest rate. b. * + * + billion. c. d. * * + + * * + + billion. billion.

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Chapter 01 - The Fundamentals of Managerial Economics

18.

If she invests $2,500 in pre-tax money each year in a traditional IRA, at the end of 4 years the taxable value of her traditional IRA will be

She gets to keep only 81 percent of this (her tax rate is 19 percent), so her spendable income when she withdraws her funds at the end of 4 years is (0.81)($11,876.85) = $9,620.25. In contrast, if she has $2,500 in pre-tax income to devote to investing in an IRA, she can only invest $2,025 in a Roth IRA each year (the remaining $475 must be paid to Uncle Sam). Since she doesnt have to pay taxes on her earnings, the value of her Roth IRA account at the end of 4 years represents her spendable income upon retirement if she uses a Roth IRA. This amount is . Notice that, ignoring set-up fees, the Roth and traditional IRAs result in exactly the same after-tax income at retirement. Therefore, she should adopt the plan with the lowest set-up fees. In this case, this means choosing the Roth IRA, thus avoiding the $50 set-up fee charged for the traditional IRA. In other words, the net present value of her after-tax retirement funds if she chooses a Roth IRA,

is $50 higher than under a traditional IRA. 19. Yes. To see this, first note that your direct and indirect costs are the same regardless of whether you adopt the project and therefore are irrelevant to your decision. In contrast, note that your revenues increase by $13,369,300 if you adopt the project. This change in revenues stemming from the adoption from the ad campaign represents your incremental revenues. To earn these additional revenues, however, you must spend an additional $2,860,050 in TV airtime and $1,141,870 for additional ad development labor. The sum of these costs $4,001,920 represents the explicit incremental cost of the new advertising campaign. In addition to these explicit costs, we must add $8,000,000 in implicit costs the profits lost from foreign operations. Thus, based on the economically correct measure of costs opportunity costs the incremental cost of the new campaign is $12,001,920. Since these incremental costs are less than the incremental revenues of $13,369,300, you should proceed with the new advertising campaign. Going forward with the plan would increase the firms bottom line by $1,367,380. Expressed differently, the extra accounting profits earned in the U. S. would offset the accounting profits lost from foreign operations.

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Chapter 01 - The Fundamentals of Managerial Economics

20.

Under the projected 2% annual growth rate, analysts would view the acquisition unfavorably since ( ) < $625.00 (in millions). However, with an annual growth rate of 4% the acquisition is justified since ( ) > $625.00 (in millions).

21.

Producer-producer rivalry exists between U.S.-based shrimp producers (represented by the Southern Shrimp Alliance) and foreign shrimp producers. A consumerproducer rivalry exists between the members of the American Seafood Distributors Association and the U.S.-based shrimp producers (represented by the Southern Shrimp Alliance). Sustainability of profits in the U.S. shrimp market is questionable given the current circumstances. There are few low-cost alternatives to shrimp. Since Brazils shrimp exports increased from 400 tons to more than 58,000 tons in just a few years indicates that it is relatively easy to enter the shrimp-farming industry. One result is that quantity of shrimp exported to the U.S. has dramatically increased, putting downward pressure on price. Both shrimp consumers, represented by American Seafood Distributors Association, and shrimp producers, represented by the Southern Shrimp Alliance in the U.S. and by the governments of other countries, are well organized. The sustainability of profits in the U.S. market for shrimp will be determined by the relative success of buyers and sellers of shrimp at convincing the U.S. government of the merits for the 300 percent tariff request on shrimp entering the U.S. Online price comparison sites are generally markets of intense producer-producer rivalry. Using the five forces framework, one would expect that profits in this industry would be low. Given that there are many sellers, products are identical across sellers, and that the main basis for competition is price, the industry rivalry would be very high and prices would be expected to be close to cost. Furthermore, barriers to entry are low, so that any profits would be competed away by new firms entering the market. Also, consumers have a variety of substitutes available, both for the products and the retail outlets from which they purchase. For these reasons, economic profits would likely be close to zero for The Local Electronics Shop. While the incentive plan has been effective in increasing the sales for the dealership, it has not increased profitability. This is because the manager, who must approve all sales, gets paid a commission regardless of whether the sale is profitable for the dealership or not; she has an incentive to increase sales, not profits. A better incentive system would pay the manager a commission based on the amount of the profit on each sale. Doing this would give the sales manager an incentive to sell more cars and maintain high profit margins. In this way, the incentives of the manager are better aligned with the incentives of the dealerships owners. Many car dealerships pay the manager 20-30% of the gross profit, the difference between the selling price and the cost to the dealership.

22.

23.

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