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IT Module 3.1

This document discusses how Microsoft Excel can be used for business applications like managerial decision making and financial analysis. It describes how Excel allows for marketing decisions through tools like goal seek and customer database creation. Financial analysis applications in Excel include break even analysis, budgeting, ratio analysis, inventory management, and investment appraisal. Marketing uses include pricing, sales compensation, media budgeting, distribution planning, and sales planning.

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40 views8 pages

IT Module 3.1

This document discusses how Microsoft Excel can be used for business applications like managerial decision making and financial analysis. It describes how Excel allows for marketing decisions through tools like goal seek and customer database creation. Financial analysis applications in Excel include break even analysis, budgeting, ratio analysis, inventory management, and investment appraisal. Marketing uses include pricing, sales compensation, media budgeting, distribution planning, and sales planning.

Uploaded by

komal4242
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
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BUSINESS APPLICATIOS WITH MS-EXCEL

Managerial Decision Making Financial Analysis

Managerial Decision Making


Marketing Decision Data Analysis Preparation of drawings Preparation of graphs Preparation of pictures

Marketing Decision
Goal seek tool can be used in marketing

management to find out the relationship b/w sales price and profit, distribution cost and sales, promotion and sales etc. Customer data base can be created in EXCEL EXCEL has a variety of statistical tools to analyse the sales, customer and market data for planning marketing activities.

Application Areas In Marketing


Pricing Salesmen Compensation Media Budgeting Distribution Planning Sales Planning Warehouse Planning

Financial Analysis
Break Even Analysis

Budgeting and ratio analysis


Inventory Management

Investment Appraisal

Application in accounting

Break Even Analysis


Break Even analysis is the technique of Cost,

Volume, Profit analysis. It is the method of presenting and studying Cost, Volume, Profit. Break Even Point (BEP)is the point which total sales revenue is equal to total cost. It is a point of no profit and loss

Uses of Break Even Analysis


To determining cost and revenue of different

levels of activities Forecasting sales and profit Helps in inter firm comparison and make decision to improve the performance It helps to determine the selling price Helps to find out the volume of sales or the sales revenue at which the organaisation starts to earn profit

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