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The 4 Components of A Business Model

The document discusses the 4 components of a business model: customer value, market segment, economic value, and competitive value. It uses YouTube as an example to illustrate each component. [1] Customer value is what users get from YouTube - an easy to use platform with the most video content, making it popular. [2] The market segment for YouTube is people looking for leisure activities to watch interesting content. [3] Economic value means companies need money to survive, and YouTube generates this through ads. [4] YouTube's competitive value is its large user base that stands out from competitors like Vimeo.

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77 views8 pages

The 4 Components of A Business Model

The document discusses the 4 components of a business model: customer value, market segment, economic value, and competitive value. It uses YouTube as an example to illustrate each component. [1] Customer value is what users get from YouTube - an easy to use platform with the most video content, making it popular. [2] The market segment for YouTube is people looking for leisure activities to watch interesting content. [3] Economic value means companies need money to survive, and YouTube generates this through ads. [4] YouTube's competitive value is its large user base that stands out from competitors like Vimeo.

Uploaded by

664302777lgp
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
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The 4 Components of a Business Model

Albert Jimnez, Luis Gasca and Alan Monroig


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Introduction
Customer value (value proposition): what do I get? Market Segment: whos it for? Economic value: $ !!! Competitive value: how is it different/better?

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Customer Value
WHAT DO I GET?: YouTube

is so easy to use, and


provides you the most range of videos on the Internet, which makes everybody use it. Its also

the most popular video


sharing page on the Internet
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Market Segment
WHO IS IT FOR?: YouTube is it made for a leisure

purpose, for whom wants to expend their time not


working, but watching interesting things.

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Economic Value
A companys succes will only be possible when an economic value exists. Even though companies

have different misions, all of their assets need


money to survive the market.

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Competitive Value
HOW IS IT DIFFERENT/BETTER? It is a key component
of a company to standout over the others, to have a distinct product or service no one else offers.

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YouTubes Default Homepage

Footer Text

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YouTube broadcasting power A BILLION monthly visits, compared to Vimeos 85 million

social network to share videos It only accepts videos that have been fully created by the account owner. Videoart (HD)

econd search engine just behind Google

YouTube is always free.

Plus version, increasing the storage capacity from 500 megas to 5 gigas. (7,95 /month) On Demand option

you can make money putting ads to your videos

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