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Store Based Retailing

Retailing involves adding value to products and services sold to consumers for personal or family use. There are various retail approaches across sectors like FMCG, banking, IT, automobiles, and telecommunications. Store-based retailing refers to tangible retail channels where customers can see and touch products in stores, helping them make purchase decisions. Common forms of store-based retailing include supermarkets, supercenters, warehouse clubs, convenience stores, department stores, discount stores, specialty stores, drugstores, category specialists, extreme value retailers, and off-price retailers.

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manav badhwar
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4K views15 pages

Store Based Retailing

Retailing involves adding value to products and services sold to consumers for personal or family use. There are various retail approaches across sectors like FMCG, banking, IT, automobiles, and telecommunications. Store-based retailing refers to tangible retail channels where customers can see and touch products in stores, helping them make purchase decisions. Common forms of store-based retailing include supermarkets, supercenters, warehouse clubs, convenience stores, department stores, discount stores, specialty stores, drugstores, category specialists, extreme value retailers, and off-price retailers.

Uploaded by

manav badhwar
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
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WHAT IS RETAILING

Retailing is the set of business activities that


adds value to the products & services sold to
consumers for their personal or family use.
Retailing approaches in various business
sectors
 1. FMCG sector
 2. Banking sector
 3. IT sector
 4. Automobile sector
 5. Tele -Communications sector
STORE BASED RETAILING
 It refers to a tangible based retailing channel
where customer can buy the products which
they can touch,see it in front of them at a
particular store for a particular period of
time.

 Customers buys products by seeing their


practical explosure in stores which help them
to buy products on their personal
confirmation.
TYPES OF STORE BASED
RETAILING
 1. Supermarket
 2. Supercenters
 3. Warehouse clubs
 4. Convenience stores
 5. Department stores
 6. Full-Line discount stores
 7. Specialty stores
 8. Drugstores
 9. Category Specialists
 10. Extreme Value retailers
 11. Off-Price retailers
Supermarket
 A conventional supermarket is a self service
food store offering groceries,meat & produce
with limited sales of non food items,such as
health,beauty aids & general merchandise.

 For example : Haldiram,Bikaneervala,reliance


fresh etc.
SUPERCENTERS
 It is the fastest growing retail category are
large stores that combine a supermarket with
a full line discount stores.

 By offering broad assortment of grocery &


general merchandise products under one
roof,supercenters provide a one stop
shopping experience.

 For example : food bazaar ,spencers,reliance


trend etc.
WAREHOUSE CLUBS
 It refers to those retailers that offer a limited
& irregular assortment of food & general
merchandise with little service at low prices
for ultimate consumers & small business.

For example : Sam’s club,Costco etc.


CONVENIENCE STORES
 It provides a limited variety & assortment of
merchandise at a convenient location with
speedy check out.

 It enables consumers to make purchase


quickly,without having to search through a
large store.

 For example : Narula’s,barista,Mc donalds


KFC etc.
DEPARTMENTAL STORES
 It carries a broad variety & deep assortment ,
offer customer service, organize their stores
into distinctly separate department for
displaying merchandise.

For example : Pantaloons,Globus ,MAX etc.


FULL-LINE DISCOUNT
STORES
 It offers a broad variety of merchandise,
limited service & discount stores. It offers
both private labels & national brands.

For example :
Puma,Nike,Levi’s,Woodland,Allen
solly etc
SPECIALTY STORES
 It concentrates on a limited number of
complementary merchandise categories &
provide a high level of service in relatively
small stores.

For example : Van heusen,the Raymond shop,


Archies,Tanishqetc.
DRUG STORES
 These are specialty stores that concentrate
on health & personal grooming merchandise.
Pharmaceuticals often represent over 50 %
of drugstore sales.

For example : Apollo Pharamacies, Fortis


healthworld etc.
CATEGORY SPECIALISTS
 They are big box discount stores that offer a
narrow but deep assortment of merchandise.

 These retailers are basically discount


specialty stores.

For example : Ritu wears, Pantaloons, Planet


M,
Hot spot,Kohinoor sales etc.
EXTREME VALUE RETAILERS
 These are small, full line discount stores that
offer a limited merchandise assortment at
very low prices.

 The largest extreme value retailers are Dollar


general & Family dollar stores.
OFF-PRICE RETAILERS
 It offers an inconsistent assortment of brand
name merchandise at low prices.They sell
brand name & even designer label
merchandise at low prices through their
unique buying & merchandise practices.

For example : TJX companies,burlington coat


factory etc.

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