Parle-G is a popular biscuit brand in India that was established in 1929. It has the largest market share of biscuit sales in India at 56.25%. The market survey covered several areas in West Bengal and found that Parle-G is the most popular biscuit brand due to its affordable price of Rs. 3 per packet and because it provides 10% extra quantity. While lower and middle income customers are loyal to Parle-G, higher income customers prefer other biscuit brands like Sunfeast for better taste and quality. The report recommends that Parle-G can improve quality, packaging, supply chain management, and use celebrity promotions to increase their appeal among higher income customers.
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Parle-G is a popular biscuit brand in India that was established in 1929. It has the largest market share of biscuit sales in India at 56.25%. The market survey covered several areas in West Bengal and found that Parle-G is the most popular biscuit brand due to its affordable price of Rs. 3 per packet and because it provides 10% extra quantity. While lower and middle income customers are loyal to Parle-G, higher income customers prefer other biscuit brands like Sunfeast for better taste and quality. The report recommends that Parle-G can improve quality, packaging, supply chain management, and use celebrity promotions to increase their appeal among higher income customers.
Parle-G is a popular biscuit brand in India that was established in 1929. It has the largest market share of biscuit sales in India at 56.25%. The market survey covered several areas in West Bengal and found that Parle-G is the most popular biscuit brand due to its affordable price of Rs. 3 per packet and because it provides 10% extra quantity. While lower and middle income customers are loyal to Parle-G, higher income customers prefer other biscuit brands like Sunfeast for better taste and quality. The report recommends that Parle-G can improve quality, packaging, supply chain management, and use celebrity promotions to increase their appeal among higher income customers.
Copyright:
Attribution Non-Commercial (BY-NC)
Available Formats
Download as PPTX, PDF, TXT or read online from Scribd
Parle-G is a popular biscuit brand in India that was established in 1929. It has the largest market share of biscuit sales in India at 56.25%. The market survey covered several areas in West Bengal and found that Parle-G is the most popular biscuit brand due to its affordable price of Rs. 3 per packet and because it provides 10% extra quantity. While lower and middle income customers are loyal to Parle-G, higher income customers prefer other biscuit brands like Sunfeast for better taste and quality. The report recommends that Parle-G can improve quality, packaging, supply chain management, and use celebrity promotions to increase their appeal among higher income customers.
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GAN ESH D AS & S UROJI T DUTT A
MARKET SURVEY ON PARLE-G
INTRODUCTION Parle-G or Parle Glucose biscuits are one of the most popular confectionary biscuits in India. Parle-G is one of the oldest brand names in India and is the largest selling brand of biscuits in India. For decades, the product was instantly recognized by its iconic white and yellow wax paper wrapper with the depiction of a young girl covering the front. The company's slogan is popular among the Indian consumer population, reading G means Genius. The name, "Parle-G", is derived from the name of the Indian rail station, Vile Parle, PROFILE In 1929 a small company by the name of Parle products emerged in British dominated India. The intent was to spread joy and cheer to children and adults alike, all over the country with its sweets and candies.
A small factory was set up in the suburbs of
Mumbai, to manufacture sweets and toffees. A decade later it was upgraded to manufacture biscuits as well.
Apart from the factories in Mumbai and Bangalore
Parle also has factories in Bahadurgarh in Haryana and Neemrana in Rajasthan, which are the largest biscuit and confectionery plants in the country. PRODUCTS AND PACKAGES BISCUITS :-Parle - G, Krackjack, Krackjack Crispy Creams, Monaco, Kreams, Hide and Seek, Hide & Seek Milano, Digestive Marie, Parle Marie, Milk Shakti, Parle 20-20 Cookies, Nimkin.
TOFFIES :- Melody, Mango Bite, Kaccha
Mango Bite, Poppins, Kismi Toffee,
Orange Candy, Xhale
Musst Bites, Monaco Bites Cheeslings,
Sixer, Musst Stix & Musst Chips
Pack Sizes available: 19 G, 44 G, 44 G,
66 G, 93.5 G, 231.5 G, 346.5 G, 400 G, 462 G, MARKET SURVEYED 1.DURGAPUR STATION 2. MUCHIPARA 3. BAMUNARA 4. BIDHANNAGAR 5. PHULJHOR 6.ARRAH MORE 7. CITY CENTRE 1 .SU NF EAST T A R D UC T
2.T IGE R PR O
3. PRIY A GET
4. NAST A -G
CO OR MPE PARL E-
TI T G AR EA S FINDINGS Ø PARLE-G IS THE MOST POPULAR NAME IN MARKET. Ø MARKET LEADER IN ITS CLASS.(Rs. 3/PACKET) Ø PARLE-G HAS MAXIMUM SHARES (56.25%) WITH RESPECT TO OTHERS. Ø PARLE-G TARGETS LOWER & MIDDLE CLASS PEOPLE .IT ALSO TARGETS WHERE MAXIMUM FLOATING CUSTOMERS ARRIVES. Ø SOME WHERE IT HAS HUGE DEMAND. Ø PARLE-G PROVIDES 10% EXTRA IN QUANTITY. CONCLUSION THE CUSTOMERS OF LOWER & MIDDLE CLASS PEOPLE WHO CONSUMES PARLE- G,THEY ARE LOYAL TO THEIR PRODUCT BECAUSE OF EXTRA 10% QUANTITY . THE CUSTOMER OF HIGHER -MIDDLE & HIGHER CLASS PEOPLE GENERALLY CONSUMES OTHER PRODUCT SUCH AS SUNFEAST AND OTHERS BECAUSE OF IT’S TASTE AND QUALITY. REC OMM END ATION PARLE-G CAN IMPROVE THEIR QUALITY WITH DIFFERENT VARIETY AND FLAVOUR. IT CAN IMPROVE THEIR SUPPLY CHAIN MANAGEMENT. IT CAN CHANGE THEIR PACKAGING TO HAVE A NEW LOOK. PARLE-G CAN USE ANY CELEBRITY TO PROMOTE THEIR PRODUCT. PARLE-G CAN USE SOME OTHER INGREDIENTS INSTEAD OF ONLY ? THANK YOU
