Scribd Logo
Upload

Welcome to Scribd!

  • 2K views

    Cheat Sheet: Common Copywriting Mistakes

    Uploaded by

    David McGuire
    Much as we'd love you to hire a professional copywriter for all your writing, occasionally you're going to have to do some yourself. Here's a quick guide to help you avoid some of the most common grammar, spelling and style mistakes, with our compliments. (Maybe print it out, and pin it up near your desk.)

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PDF, TXT or read online from Scribd

    Cheat Sheet: Common Copywriting Mistakes

    Uploaded by

    David McGuire
    2K views1 page
    Much as we'd love you to hire a professional copywriter for all your writing, occasionally you're going to have to do some yourself. Here's a quick guide to help you avoid some of the most common grammar, spelling and style mistakes, with our compliments. (Maybe print it out, and pin it up near your desk.)

    Copyright

    © Attribution Non-Commercial (BY-NC)

    Available Formats

    PDF, TXT or read online from Scribd

    Did you find this document useful?

    Is this content inappropriate?

    Much as we'd love you to hire a professional copywriter for all your writing, occasionally you're going to have to do some yourself. Here's a quick guide to help you avoid some of the most common grammar, spelling and style mistakes, with our compliments. (Maybe print it out, and pin it up near your desk.)

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    2K views1 page

    Cheat Sheet: Common Copywriting Mistakes

    Uploaded by

    David McGuire
    Much as we'd love you to hire a professional copywriter for all your writing, occasionally you're going to have to do some yourself. Here's a quick guide to help you avoid some of the most common grammar, spelling and style mistakes, with our compliments. (Maybe print it out, and pin it up near your desk.)

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    of 1

    Co,,writing

    cheat sheet
    Much as we'd like you to, we know it's not possible to hire a professional for everything you write.
    Here are some common mistakes people make, so you never have to look like a plonker.
    Passionate, Committed, Solution,
    Reach out ( when you mean email) ,
    Product, Specialist, Leverage ( as a
    verb) , Impactful, Professional ( as
    an adj ective) , Relevancy, Range,
    Premise ( meaning a place) ,
    !"#$ &''$ (!")$ '"*$
    +',#$ -*"&*".*-$
    An apostrophe either means something
    BELONGS to something/someone or is
    short for something IS.
    !" !$ %&'&(
    )$&* "+ ,&-% ".&(&/$
    ,+(& ".-% +%& +0 $+,&".!%12
    The place where people usually get
    this wrong is putting plurals on
    acronyms, or other places where the
    s on the end looks wrong on its own.
    But trust us: you REALLY DON' T need
    an apostrophe in GCSEs.
    34-45/ $ .&67!%1 "+ 8-((5 9+.%%5/ $
    &%+(,+)$ :-"&(,&6+%$2 ;
    Baby IS helping to carry MORE THAN ONE
    watermelon, that BELONGS to Johnny.
    Note the plurals of Baby and Johnny would be
    Babies and Johnnies. No apostrophe needed.
    ".&(& !$ +%& &<8&7"!+%
    "+ ".!$ ()6&= !"/ $2
    You don' t use an apostrophe where something
    belongs to it.
    ITS - belongs to it. IT' S - it is
    !"/ $ ".& 4&$" :!*1&" !%
    !"$ 86-$$2
    ".&5/(&
    .in, ".&(&>
    n ".&!(
    .le,.an.
    " . &
    ! (
    -

    i
    t

    b
    e
    l
    o
    n
    g
    s

    t
    o

    t
    h
    e
    m


    "
    .
    &
    (
    &
    -
    a
    place th
    a
    t

    i
    s
    n
    '
    t

    h
    e
    r
    e
    .

    "
    .
    &
    5
    /
    (
    &

    -

    t
    h
    e
    y

    a
    r
    e
    5+)?(&
    adin, 5+)(
    .esk pa
    5
    +
    )
    /(
    & - yo
    u
    a
    r
    e
    5
    +
    )
    (
    -

    i
    t
    belon
    g
    s

    t
    o

    y
    o
    u
    There are killer mice
    on the LOOSE, so don't
    LOSE your safety cheese.
    6+$&
    opposite of find
    6++$&
    o p p o s i t e of tight
    She AFFECTED the outcome; it had a huge EFFECT.
    Act Ect
    the difference
    that gets made
    to make a
    difference
    Apostrophes (nce .nd , .. )
    Then .~rwads
    Than he .econ .a, f . om,.ison
    { {
    ! )$)-665 7)" +% ,5 $+8@$ ".&% ,5 $.+&$>
    (-".&( ".-% ".& +".&( :-5 -(+)%*2
    7(!%8!7-6
    the main thing, or person
    (or the boss in a college)
    7(!%8!76&
    a truth, value, position or belief
    The PRINCIPAL reason ~
    the college PRINCIPAL
    couldn't cheat was her
    PRINCIPLE of fair play
    8+)6* .-'& is fine
    8+)6*/'& is short
    for could have
    is a crime against
    language, punishable
    by death in some societies
    8+)6* +0
    W 8+)6*/'&>
    :+)6*/'& .n
    $.+)6*/'&
    .creame. .e .e
    a .at istae

    You might also like