CB Test1
CB Test1
CB Test1
3. For the marketer, one of the most important constants among all
of us is that we are _____.
a. producers
b. individuals
c. sellers
d. market segments
e. consumers
40.The fact that not all customers are equal in terms of profitability
means that marketers should focus on building _____.
a. relationships with all people who express an interest in the
company
b. selective relationships
c. profit classification departments
d. higher barriers to entry
e. a continually improving reputation for innovation