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To Use The DM ROI Calculator, Fill Out All The Boxes Marked With An Asterisk ( )

The document provides instructions for using a DM ROI calculator. Users are instructed to fill out fields marked with asterisks including mailing list size, budget, product price, cost per unit, postage and printing costs, fees, and total costs. The calculator then provides the number of orders and response rate needed to break even. An average print DM response rate is noted to be 1-3% and a good email conversion rate is 3%.

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13 views2 pages

To Use The DM ROI Calculator, Fill Out All The Boxes Marked With An Asterisk ( )

The document provides instructions for using a DM ROI calculator. Users are instructed to fill out fields marked with asterisks including mailing list size, budget, product price, cost per unit, postage and printing costs, fees, and total costs. The calculator then provides the number of orders and response rate needed to break even. An average print DM response rate is noted to be 1-3% and a good email conversion rate is 3%.

Uploaded by

api-27322526
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as XLSX, PDF, TXT or read online on Scribd
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To use the DM ROI calculator, fill out all the boxes marked with an asterisk (*).

Size of mailing list 1000 *


Your Budget 5,000.00 *

Enter the list price of the product being sold 100.00 *


Enter the cost of goods per unit 5.00 *
Net revenue per order 95.00

Cost in postage per Mail Piece 0.37 *


Postage Cost 370.00
Printing cost per piece 0.25 *
Total printing cost 250.00
Mailing Rental Fee 5.00 *
Creative fees 1,000.00 *
Total Cost 1,625.00
Budget remaining 3,375.00

Number of orders needed to break even 18


Response rate needed to break even 1.7%

Note: Average response rate for Print DM is 1-3%


To use the DM ROI calculator, fill out all the boxes marked with an asterisk (*).

Size of mailing list 1000 *


Your Budget 5,000.00 *

Enter the list price of the product being sold 100.00 *


Enter the cost of goods per unit 5.00 *
Net revenue per order 95.00

Flat fee per campaign 10.00 *


Fee per recipient 0.05 *
Total deployment fees 60.00
Mailing Rental Fee 5.00 *
Creative fees 1,000.00 *
Total Cost 1,065.00
Budget remaining 3,935.00

Number of orders needed to break even 12


Response rate needed to break even 1.12%

Note: A good conversion rate for email is 3%.

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