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ASA Research: How Is The ASA FUNDED?

The ASA ensures advertising is legal, decent, honest and truthful by reviewing ads for compliance with codes. It is funded by advertisers and regulates non-broadcast advertising through voluntary self-regulation where companies self-govern. For ads that appear, the ASA will investigate complaints, find ads in breach of codes, and require advertisers to remove, edit or take action on non-compliant ads.

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74 views1 page

ASA Research: How Is The ASA FUNDED?

The ASA ensures advertising is legal, decent, honest and truthful by reviewing ads for compliance with codes. It is funded by advertisers and regulates non-broadcast advertising through voluntary self-regulation where companies self-govern. For ads that appear, the ASA will investigate complaints, find ads in breach of codes, and require advertisers to remove, edit or take action on non-compliant ads.

Uploaded by

nattie909
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as DOCX, PDF, TXT or read online on Scribd
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ASA research How is the ASA FUNDED?

The ASA is funded by advertisers who want the adverts to be shown to the public and on TV, other medias in the public eye or on the television .What does the ASA actually do

Their mission to ensure that advertising in media is legal, decent, honest and truthful. And doesnt have offensive saying on the advertisements. How does self-regulation of non-broadcast advertising work? Self-regulation is voluntary establishment that only the people in the company knows about it. And other adverts How does regulation work after an advertisement has appeared and what sanctions can the ASA impose? They check ads and make sure they are suitable for viewing or reading in public. Complaints If an ad is in breach of any of the codes then the ASA company will have to take action or ask the advertisers to remove or edit the advert that is not inappropriate from the public eye or the internet. There was a complaint about barnados for making a advert look like it was inapproate for people to see because it mispresents the people who work in barnardos and their roles in the charity.

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