Shannon Cochran
[email protected]|4040 Lomar Drive, Mt. Airy, MD 21771|240.533.6046 ________________________________________________________________________________________
EDUCATION Bachelor of Arts in Public Relations, May 2014 Messiah College, Mechanicsburg, PA GPA: 3.65/4.0 RELATED EXPERIENCE The Pulse: Messiah College Media Hub Student Director, Messiah College, Mechanicsburg, PA, June 2013 to Present Develop an overall vision and strategy for student media on campus Assess organizational climate via qualitative research to produce effective communication Ensures excellence in student media production through identification of professional development needs of staff and facilitating trainings Work with the leaders of the audio-visual team, the business team, and the web team to ensure that overall web and social media strategies, and business plans are developed while also meeting the needs of individual media teams. Conduct end of year assessment and participate in advanced planning Create and implemented promotions via public relation writing outlets that reach over 2,500 students Manage, implement, and evaluate Pulse events with an average of 100+ attendees The Pulse: Messiah College Media Hub Office Manager, Messiah College, Mechanicsburg, PA, August 2012 to December 2012 Organized and delegated staff, giveaways, decorations, and card swipes for all recruitment and promotional fairs Managed volunteer DJs and writers; took headshots, ID numbers, and other relevant information Gave radio station and Pulse office tours Organized bulletin boards and poster hangings Recruited for volunteer and paid staff at promotional job fairs The Pulse: Messiah College Media Hub Section Editor, Messiah College, Mechanicsburg, PA, August 2011 to May 2012 Led social media development for The Swinging Bridge, Messiah College Student Newspaper Provided team-oriented leadership for 22 members during meetings, lay-out nights, and promotional events Produced weekly staff newsletters and assisted in The Swinging Bridge layout with in InDesign and other Adobe programs Edited and taught grammar and journalistic structure to volunteer writers INTERNSHIP EXPERIENCE Research and Communication Intern, The Real Food Challenge, Messiah College, Mechanicsburg, PA, August 2013 to December 2013 Analyze over 6,000 invoices from all Messiah Colleges dining services including Lottie Nelson, The Union, and The Falcon Enter invoice data into the Real Food Calculator, which decodes prices, brand names, and extra expenses Research manufacturers and food companies to establish whether the food being produced is real food under the RFC guidelines. Create student involvement pieces such as surveys, special events, and contests to evoke understanding and participation with RFC
Event Planner, Messiah Communication Department, Mechanicsburg, PA, January 2012 to May 2012 Researched and contacted potential stakeholders for each event Successfully presented event themes, budgets, venue options, and ideas to department chairs Designed, implemented, and evaluated promotions for communication department events Produced and followed event itineraries INTERNATIONAL EXPERIENCE BCA Study Abroad Program, Cheltenham, England, January 2013 to May 2013 Adapted to an unfamiliar environment and embrace cultural differences Independently managed finances in various currencies Used effective communication skills to navigate through new cities
