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DOA Demographics

Demographic research is vital for media producers to understand their target audience. Studies show romantic comedies are overwhelmingly preferred by females ages 16-30 compared to other genres and age groups. Producers use demographic data to tailor their romantic comedy media texts, such as by creating an opening that appeals more to women than men and focusing on the 16-30 age range.

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340 views5 pages

DOA Demographics

Demographic research is vital for media producers to understand their target audience. Studies show romantic comedies are overwhelmingly preferred by females ages 16-30 compared to other genres and age groups. Producers use demographic data to tailor their romantic comedy media texts, such as by creating an opening that appeals more to women than men and focusing on the 16-30 age range.

Uploaded by

reedsmedia
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
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DemographicsStudies of a population based on factors such as age, race, sex, economic status, level of education, income level and

employment, among others. Demographics are used by governments, corporations and nongovernment organizations to learn more about a population's characteristics for many purposes, including policy development and economic market research.

Demographics
(Rom Com research)

The Use of Demographics


Demographics are used during the planning of a media text.

Demographics are give the producers vital information about the audience and what they would like to see from the media text. If no one is going to watch/read/play/buy the text, the producers are going to struggle to turn over any kind of profit from said text. preparation. This is done through several forms of outreach such as: questionnaires, focus groups, and comparisons to existing media texts, and spend a great deal of time and money finding out if there is anyone out there who might be interested in their idea.

Audience research is a vital part of any media productions

Romantic Comedy Demographics


After extensive research I gathered results concluding the

following information:
16 14 12 10 8 6 4 2 0

Male Female

Romantic Comedy Demographics


Comedy Sci-fi

Horror
Drama Rom Com Action/Thriller

>14

15-21
22-30

10

12

14

Conclusion
From this extensive research I can concluded:
There is an over whelming majority of females that prefer

Romantic Comedies to males. This suggests that for our Rom Com movie opening we should predominately focus on creating an opening that the female gender would enjoy.
The other very useful piece of information I discovered

with the research was that the younger viewers werent too interested in Romantic Comedies. Thus, we shall be creating our film opening with the 16-30 age group in mind.

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