Scribd
Upload
201 views15 pages

Scxsa

The document discusses the Advertising Standards Council of India (ASCI) and its code of conduct for advertising. [1] ASCI is a self-regulatory non-government organization that has established a voluntary code of conduct for advertisers. [2] It is managed by a board of governors consisting of representatives from advertisers, advertising agencies, media companies, and other allied professions. [3] The ASCI and its Consumer Complaints Council work to ensure the truthfulness and honesty of advertising claims and protect consumers and fair competition.

Uploaded by

anujhanda29
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPT, PDF, TXT or read online on Scribd
201 views15 pages

Scxsa

The document discusses the Advertising Standards Council of India (ASCI) and its code of conduct for advertising. [1] ASCI is a self-regulatory non-government organization that has established a voluntary code of conduct for advertisers. [2] It is managed by a board of governors consisting of representatives from advertisers, advertising agencies, media companies, and other allied professions. [3] The ASCI and its Consumer Complaints Council work to ensure the truthfulness and honesty of advertising claims and protect consumers and fair competition.

Uploaded by

anujhanda29
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPT, PDF, TXT or read online on Scribd
You are on page 1/ 15

ADVERTISING STANDARS COUNCIL OF INDIA(ASCI) AND ITS CODE OF CONDUCT

WHAT IS ADVERTISING ?
AN ADVERTISEMENT IS DEFINED AS A PAID FOR COMMUNICATION, ADDRESSED TO THE PUBLIC,THE PURPOSE OF WHICH IS TO INFLUENCE THE OPINIONS OR BEHAVIOUR OF THOSE TO WHOM IT IS ADDRESSED

ASCI IS A SELF REGULATORY VOLUNTARY ORGANIZATION OF THE ADVERTISING INDUSTRY. IT IS NON GOVERNMENT BODY. THE COUNCIL HAS FORMULATED A CODE BY WHICH ADVERTISERS REGULATE THEMSELVES BECAUSE THE COUNCIL BELIEVES THAT ALL ADVERTISING MUST BE RESPONSIBLE,& TO THE BENEFITS OF ALL PARTIES CONCERNED. SPECIALLY THE CONSUMERS

WHAT TYPE OF COMPANY IS ASCI & WHO ARE ITS BOARD OF MEMBERS?

1. 2. 3. 4.

ASCI IS REGISTERED IN OCT 1985 AS A NOT-FORPROFIT COMPANY UNDER SECTION 25 OF THE INDIAN COS.ACT. THE COUNCIL IS MANAGED BY A BOARD OF GOVERNORS CONSISTING OF 16 ELECTED MEMBERS,CONSTITUTED AS FOLLOWS: FOUR EACH FROM ADVERTISERS(143) FROM AD AGENCIES(89) FROM MEDIA(49) OTHER FROM ALLIED PROFESSIONS(32).

THE CHAIRMAN OF ASCI IS Mr.RAJIV DUBE.

THE ANOTHER BODY COMES UNDER ASCI IS CONSUMER COMPLAINTS COUNCIL(CCC) (21 MEMBERS) WHICH IS APPOINT BY BOARD OF GOVERNORS AND IT HAS 12 NONADVERTISING PROFESSIONALS REPRESENTING CIVIL SOCIETY,WHO ARE EMINENT & RECOGNISED OPINION LEADERS IN THEIR RESPECTIVE DISCIPLINES SUCH AS MEDICAL,LEGAL,ENGINEERING, CHEMICALS TECHNOLOGY AND 9 ARE ADVERTISING PRACTITIONERS FROM THEIR MEMBER FIRMS.

THE MAIN OBJECTIVES OF ASCI

ENSURING THE TRUTHFULNESS & HONESTY OF REPRESENTATIONS & CLAIMS MADE THROUGH ADVERTISING AND SAFEGUARDING AGAINST MISLEADING ADVERTISING.. ENSURING THAT ADVERTISING IS NOT OFFENSIVE TO GENERALLY ACCEPTED NORMS AND STANDARDS OF PUBLIC DECENCY SAFEGUARDING AGAINST THE INDISCRIMINATE USE OF ADVERTISING FOR THE PROMOTION OF PRODUCTS OR SERVICES WHICH ARE GENERALLY REGARDED AS HAZARDOUS TO SOCIETY OR TO INDIVIDUALS OR WHICH ARE UNACCEPTABLE TO SOCIETY AS A WHOLE.. ENSURING THAT ADVERTISEMENTS OBSERVE FAIRNESS IN COMPETITION AND THE CANONS OF GENERALLY ACCEPTED COMPETITIVE BEHAVIOUR.

ROLE AND FUNCTION OF ASCI


THE ROLE & FUNCTION OF THE ASCI & ITS CONSUMER COMPLAINTS COUNCIL IN DEALING WITH COMPLAINTS RECEIVED FROM CONSUMERS & INDUSTRY, AGAINST ADS WHICH ARE CONSIDERED AS FALSE,MISLEADING,INDECENT,ILLEGAL, OR UNFAIR TO COMPETITION IN CONTRAVENTION OF THE ASCI CODE IN ADVERTISING.

PROCESSING A CONSUMER COMPLAINT

COMPLAINT FORM

METHODS TO COMPLAIN
General

DOWNLOAD THE FORM OR ONLINE COMPLAINT FORM SEND COMPLAINT BY E-MAIL WITH THE HARD COPY OF COMPLAINT OR BY POST

Write to - Mr. Alan Collaco, Secretary General

The Advertising Standards Council of India, 219, Bombay Market, 78 Tardeo Road, Mumbai 400 034 Tel: (022) 23521066/23516863, Fax: 23516863, E-mail: [email protected]

78 Tar

SOME ADS BANNED BY ASCI

ASCI TIME -TO- TIME AWARE THE PEOPLE THROUGH GIVE ADS IN MEDIA EITHER ITS PRINT OR IN ELECTRONIC MEDIA

CONCLUSION
ASCI WORKS FOR THE CONSUMERS AND ADVERTISERS IF THEY FEEL THAT ANY AD IN NEWSPAPERS,MAGAZINES BUT ALSO IN CINEMA,OVER THE RADIO,ON THE TELEVISION,ON HOARDINGS & POSTERS AND IN SHOPS IS OFFENDING,MISLEADING THEM..

You might also like