Defining Knowledge, Information, Data
Defining Knowledge, Information, Data
Before one can begin to talk about knowledge management (KM), one must start by clearly defining the meaning of the word "knowledge". It is important to understand what constitutes knowledge and what falls under the category of information or data. nfortunately, this is a more difficult task than may be apparent at first. !ithin e"eryday language, within specific fields, and e"en within the same disciplines, the word "knowledge" often takes on a "ariety of meanings.
Data: )acts and figures which relay something specific, but which are not organi3ed in any way and which pro"ide no further information regarding patterns, conte(t, etc. I will use the definition for data presented by 'hierauf (.+++)* "unstructured facts and figures that ha"e the least impact on the typical manager." Information: )or data to become information, it must be conte(tuali3ed, categori3ed, calculated and condensed (4a"enport 5 &rusak 6,,,). Information thus paints a bigger picture/ it is data with rele"ance and purpose (Bali et al 6,,+). It may con"ey a trend in the en"ironment, or perhaps indicate a pattern of sales for a gi"en period of time. 7ssentially information is found "in answers to 8uestions that begin with such words as who, what, where, when, and how many" (2ckoff .+++).
I' is usually in"aluable in the capacity of turning data into information, particularly in larger firms that generate large amounts of data across multiple departments and functions. 'he human brain is mainly needed to assist in conte(tuali3ation. Knowledge: Knowledge is closely linked to doing and implies know$how and understanding. 'he knowledge possessed by each indi"idual is a product of his e(perience, and encompasses the norms by which he e"aluates new inputs from his surroundings (4a"enport 5 &rusak 6,,,). I will use the definition presented by 9amble and Blackwell (6,,.), based closely on a pre"ious definition by 4a"enport 5 &rusak* "Knowledge is a fluid mi( of framed e(perience, "alues, conte(tual information, e(pert insight, and grounded intuition that pro"ides an en"ironment and framework for e"aluating and incorporating new e(periences and information. It originates and is applied in the mind of the knowers. In organi3ations it often becomes embedded not only in documents or repositories, but also in organi3ational routines, practices and norms." In order for KM to succeed, one needs a deep understanding of what constitutes knowledge. :ow that we ha"e set clear boundaries between knowledge, information, and data, it is possible to go one step further and look at the forms in which knowledge e(ists and the different ways that it can be accessed, shared, and combined. I will e(amine this in the section titled "'he 4ifferent Kinds of Knowledge".