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Management of International Brands

This document is a class assignment submitted by Rohit Oberoi to Dr. Navdeep Kaur for the MBA General Third Semester course on Global Marketing Management. The assignment covers various topics related to the management of international brands, including global branding, local branding, branding approaches, factors affecting global brand structure, brand name change strategies, management of multi-product lines, product piracy, country of origin effects, and global marketing of services.

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Rohit Oberoi
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© Attribution Non-Commercial (BY-NC)
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28 views

Management of International Brands

This document is a class assignment submitted by Rohit Oberoi to Dr. Navdeep Kaur for the MBA General Third Semester course on Global Marketing Management. The assignment covers various topics related to the management of international brands, including global branding, local branding, branding approaches, factors affecting global brand structure, brand name change strategies, management of multi-product lines, product piracy, country of origin effects, and global marketing of services.

Uploaded by

Rohit Oberoi
Copyright
© Attribution Non-Commercial (BY-NC)
Available Formats
Download as PDF, TXT or read online on Scribd
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Management of International Brands

Class Assignment Of Global Marketing Management

Submitted to Dr. Navdeep Kaur

Submitted by Rohit Oberoi

MBA General Third Semester

CONTENTS

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Topic Introduction Global Branding Local Branding Branding Approaches Factors affecting global brand structure Brand name change strategies Management of multi product lines Product Piracy Country of Origin Global Marketing of Services

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