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Data Mining Tools and Techniques

Data mining tools and techniques allow companies to analyze large datasets to identify useful patterns and relationships within the data. Data is extracted, transformed, and loaded into data warehouses where it can then be analyzed using techniques like artificial neural networks, decision trees, and clustering. This allows companies to segment customers, predict customer behavior, and discover other useful business insights that can help increase revenues and profits. The chief knowledge officer facilitates a data mining culture by encouraging knowledge sharing and ensuring the organization thinks holistically about using technologies like collaborative software.

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325 views3 pages

Data Mining Tools and Techniques

Data mining tools and techniques allow companies to analyze large datasets to identify useful patterns and relationships within the data. Data is extracted, transformed, and loaded into data warehouses where it can then be analyzed using techniques like artificial neural networks, decision trees, and clustering. This allows companies to segment customers, predict customer behavior, and discover other useful business insights that can help increase revenues and profits. The chief knowledge officer facilitates a data mining culture by encouraging knowledge sharing and ensuring the organization thinks holistically about using technologies like collaborative software.

Uploaded by

sanath16
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as DOC, PDF, TXT or read online on Scribd
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DATA MINING TOOLS AND TECHNIQUES: Data mining is also called the kno ledge disco!

e"# $"ocess% It is a $"ocess o& anal#'ing data &"om di&&e"ent $e"s$ecti!e and s(mma"i'ing it into (se&(l in&o"mation) hich can *e (sed to inc"ease "e!en(e c(t cost o" *oth% Data mining so&t a"e is one o& the man# anal#tical tools &o" data anal#sis% It allo s (se"s to anal#'e data &"om man# angles) catego"ies it and s(mma"i'e the "elationshi$s identi&ied% Technicall#) it is the $"ocess o& &ind $atte"ns o" co+"elations among !a"io(s &ields in a la"ge data *ase com$anies (se $o e"&(l s#stems to anal#'e h(ge data ma"ket sea"ch "e$o"ts &o" *(siness ad!antage%

,hat can data mining do% Data mining is (sed *# com$anies ith st"ong cons(me" &oc(s% It ena*les these com$anies to dete"mine "elationshi$ among inte"nal &acto"s s(ch as $"od(ct) $"ice) $ositioning) sta&& skill) and e-te"nal &acto"s s(ch as com$etition) economic indicato"s) c(stome" demog"a$hics% Data mining ena*les to dete"mine the im$act o& sales) c(stome" satis&action and $"o&it% It ena*les *(siness to d"ill do n into s(mma"# in&o"mation to !ie t"ansaction data% E-am$le) a "etaile" (ses a $oint o& sale "e a"d o& c(stome" $("chase to send ta"geted $"omotions *ased on an indi!id(al $("chase histo"#% Data mining o& the c(stome" comments o" the a""ant# ca"ds hel$s in de!elo$ing $"od(ct and $"omotions to a$$eal to s$eci&ic c(stome" segments% E-am$le% ,alma"t ca$t("es .OS &"om o!e" /000 sto"es in 1 co(nt"ies and t"ansmits this data to massi!e 2%3 te"a*#te data a"eho(se% ,alma"t allo s almost /300 s($$lie"s to access this data and $e"&o"m anal#sis% The s($$lie"s can identi&# c(stome" *(#ing $atte"n at a sto"e dis$la# le!el% This $atte"n is the *asic in&o"mation to mange local sto"e in!ento"# and identi&# ne me"chandi'ing o$$o"t(nit#%

Ho

does data mining

o"k%

Se!e"al t#$es o& anal#tical so&t a"e (sing statistical algo"ithms) ne("al net o"ks) a"e a!aila*le% Gene"all#) an# o& the &ollo ing &o(" t#$es o& "elationshi$s a"e identi&ied% CLASS: Sto"ed data is (sed to locate data in a $"edete"mined g"o($% E-am$le 4esta("ant chain co(ld mine c(stome"s data to (nde"stand hen c(stome"s !isit and hat the# t#$icall# o"de"% This in&o"mation is (sed to $lan thei" dail# s$ecial on men(%

CLUSTE4S: Data items a"e g"o($ed acco"ding to logical "elationshi$s o" c(stome" $"e&e"ence% E-am$le% Data can *e mined to identi&# ma"ket segment o" c(stome" a&&init#% ASSOCIATION: Data mining can *e (sed to identi&# association% 5an e-am$le is a most6% SEQUENTIAL .ATTE4N: data is mined to antici$ate *eha!io" $atte"ns and t"end% E-am$le) a s$o"ts e7(i$ment "etaile" co(ld $"edict the li!elihood o& a *ack$ack is *eing $("chased *ased on cons(me" $"e&e"ences and $ast $("chases%

Data mining consists o& 3 ma8o" elements% 9% E-t"act t"ans&o"mation) load t"ansaction) data on the data a"eho(se s#stem%

:% Sto"e and manage the data in a m(ltidimensional data *ase s#stem% /% ."o!ide data access to *(siness anal#st and IT $"o&essionals% ;% Anal#'e the data *# (sing a$$lication so&t a"e% 3% ."esent the data in (se&(l &o"mat s(ch as a g"a$h o" ta*le% Data anal#sis methods: 9% A"ti&icial ne("al net o"k) (sing nonlinea" $"edicti!e model% :% Algo"ithm (sing o$timi'ing techni7(es% /% Decision+t"ee% ;% Nea"est neigh*o" method% 3% 4(le ind(ction + the e-t"action o& (se&(l i&+then "(les &"om data *ased on statical signi&icance% 1% Data !is(ali'ation% This is the !is(al inte"$"etation o& com$le- "elationshi$s in a m(ltidimensional data e-am$le g"a$hics tools%

4OLE O< C=O

9%

A C=O is "es$onsi*le &o" &acilitating a =M c(lt("e to the $"ocess o& instilling the c(lt("e and hel$ing $eo$le &ind a#s to sha"e and (tili'e thei" collecti!e kno ledge% C=O is the cham$ion &o" changing the c(lt("e in o"de" to c"eate a climate in hich em$lo#ees !ol(ntee" thei" c"eati!it# and e-$e"tise% C=O has to &o"ce an en!i"onment he"e the manage"s need to look *e#ond the t"aditional tools at thei" dis$osal *# &inding a#s to *(ild t"(st and de!elo$ a &ai" $"ocess% That means getting the gate kee$e" to &acilitate &lo o& in&o"mation "athe" than hoa"d it% C=O sho(ld *e ca$a*le o& ena*ling the com$an# to think th"o(gh thei" technological s#stem s(ch as Int"anet) ad!anced colla*o"ati!e so&t a"e% C=O ens("es that the lines *et een de$a"tments and o$e"ating di!isions lea"n% C=O ens("es that =M does not s(&&e" d(e to o"gani'ational hie"a"ch#% >e the cham$ion &o" signi&icant change the"e *# leading to s(staina*ilit#% The"e&o"e high the $eo$le cont"ol has to *e $(t a side "es(lting in the eme"gents and the de!elo$ment o& in&o"mal net o"ks% S(ch a c(lt("e sho(ld *e s($$o"ted so that em$lo#ees can sha"e thei" tacit kno ledge and hel$ one anothe"% A C=O &acilitates the &ollo ing: Gene"ates kno ledge% Accessing kno ledge% 4e$"esenting and em*edding kno ledge% <acilitating% T"ans&e""ing kno ledge *# "e a"ding and enco("aging em$lo#ees% S(""ende" manage" cont"ol% 4eassess mento" model%

:% /%

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