Marketing Proposal ASSIGNMENT
Marketing Proposal ASSIGNMENT
General advice
Assignment brief
You have applied for your first job as a marketing assistant for a large/medium
sized business. The company has informed you that you have reached the
interview stage. As part of the interview you have been asked to give a
presentation on a suitable marketing mix for a new product/service you think the
business could launch in the near future. This is to be backed up with an
understanding of the marketing objectives of the business, detailed market
research and an in-depth knowledge of how all the functional areas within the
business work together to support the marketing department.
Your first task is to explain what the following terms and definitions mean and how they
affect businesses generally.
Write an introduction into your chosen business which includes all of the
following points. This will provide an additional opportunity for you to demonstrate
the depth of your knowledge and understanding.
• Current product-portfolio
You are now required to undertake and analyse the results of primary and
secondary market research which will inform your marketing proposal for your
new product/service. In order to achieve the best results you need to go through
the following stages:
• Clearly set objectives for your market research. What are you trying to find out?
When you have undertaken your market research analyse your results using a variety of
analytical techniques. Present your results in a suitable format.
Exam board advice: When candidates are presenting findings from their market
research, encourage them to use tables, charts and diagrams. Candidates may also
wish to make use of appendices when presenting their gathered data. They could then
refer to these appendices within the main body of their evidence.
Using the results of your investigation into your chosen business and analysis of your
primary and secondary research, prepare the following for inclusion in your presentation:
You are required to make reasoned judgements to the likely success of your
marketing proposal. In order to do this you must consider the following points:
• Whether the proposal is sustainable over time, both in terms of its potential
market position and actions of possible rival competitors
• How the new marketing proposal fits with the business’s current product-
portfolio
• The likely impact of the proposal on other functional areas of the business
You may present this as a written piece of evidence separate from your presentation or
you may wish to include this within your presentation.