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Swot Analysis of Aircel

Aircel has strengths in its low-cost voucher plans and distribution channels but weaknesses in lacking student/corporate plans and specific data cards, along with insufficient advertising. Opportunities exist in improving advertising to promote new plans and gaining students by offering packs like competitors, while threats include increased competition and public demanding newer features that Aircel currently lacks.

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Anuraag Reyan Mahanta
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135 views2 pages

Swot Analysis of Aircel

Aircel has strengths in its low-cost voucher plans and distribution channels but weaknesses in lacking student/corporate plans and specific data cards, along with insufficient advertising. Opportunities exist in improving advertising to promote new plans and gaining students by offering packs like competitors, while threats include increased competition and public demanding newer features that Aircel currently lacks.

Uploaded by

Anuraag Reyan Mahanta
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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SWOT Analysis of AIRCEL

Strength: Aircel has low voucher plans, which is helping the common people to use this service. The distribution channel of Aircel is proper. Weakness: No special student and corporate plans. Specific data card plans are yet not available. Advertisement is not done properly.

Opportunities: Aircel is being the most common service providers in the state can be the best, if the advertisement is done in a proper way, so that they can make the public aware of their new plans effectively. If Aircel provide some student pack like the one MY OFFER provided by Vodafone, then it can go a long way.

Threat : Number of competitors has been increased. Public demands latest and special features regarding plans and vouchers, where Aircel is lacking a bit.

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