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SWOT Analysis

The document provides an overview of conducting a SWOT analysis for a company. It defines the key components of a SWOT analysis as internal strengths and weaknesses, and external opportunities and threats. Strengths examine what a company does well, its unique resources and advantages. Weaknesses look at areas for improvement and disadvantages compared to competitors. Opportunities consider trends in the external environment that could be advantageous. Threats are external factors or competitor actions that could create problems. The document includes examples of strengths, weaknesses, opportunities and threats and instructs on performing a group activity to conduct a SWOT analysis for a given company.

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45 views6 pages

SWOT Analysis

The document provides an overview of conducting a SWOT analysis for a company. It defines the key components of a SWOT analysis as internal strengths and weaknesses, and external opportunities and threats. Strengths examine what a company does well, its unique resources and advantages. Weaknesses look at areas for improvement and disadvantages compared to competitors. Opportunities consider trends in the external environment that could be advantageous. Threats are external factors or competitor actions that could create problems. The document includes examples of strengths, weaknesses, opportunities and threats and instructs on performing a group activity to conduct a SWOT analysis for a given company.

Uploaded by

mdal10
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPT, PDF, TXT or read online on Scribd
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Module 5: SWOT Analysis

Learning Objectives
1

1. 2.

3.

DISCOVER CREDIBLE AND RELEVANT SOURCES OF COMPANY INFORMATION AND RESEARCH. DIFFERENTIATE BETWEEN INTERNAL STRENGTHS AND WEAKNESSES AND EXTERNAL OPPORTUNITIES AND THREATS. DEVELOP A SWOT ANALYSIS FOR A COMPANY.

INTERNAL STRENGTHS
2

WEAKNESSES
COMPANY RESOURCES people, finances, processes EXPERTISE BRAND 4 Ps
What could the company improve? Does the company have fewer resources than others? What are people in your market likely to see as weaknesses? What factors lose you sales?

COMPANY RESOURCES people, finances, processes EXPERTISE BRAND 4 Ps


What does the company do well/better than others? What unique resources do they have to draw upon? What do people in the market see as the companys strengths? What factors mean that this company "gets the sale"? What is the companys unique selling proposition?

NEGATIVE

POSITIVE

OPPORTUNITIES
DEMOGRAPHICS TECHNOLOGY SOCIO-CULTURAL ECONOMIC COMPETITION/INDUSTRY REGULATORY
What trends can be taken advantage of? What isnt the competition doing?

THREATS
DEMOGRAPHICS TECHNOLOGY SOCIO-CULTURAL ECONOMIC COMPETITION/INDUSTRY REGULATORY
What is the competition doing? What obstacles does the company face? What trends are going to create problems for the company?

EXTERNAL

S,W,O or T????
3

Classify each of the following as a strength, weakness,

opportunity or threat of TIME magazine:

Time is not as popular globally as it is in the United States Demand for print media is declining Readers want a broad range of issues covered in one publication One of the most respected newspaper brands in the US Readership of 25 million Many competitors exist for the same potential customers

Group Activity: SWOT


4

A whiteboard will be assigned for each SWOT category. In your groups, write an example of:

a potential company strength


a potential company weakness an external opportunity an external threat Write each on a sticky note and then place your sticky

note on the appropriate whiteboard. LETS SEE HOW WE DID!

LO 5

SWOT ANALYSIS
5

SWOT analysis

Strengths, Weaknesses (internal) Opportunities, Threats (external)

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