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    Market Research of Red Chief Footwear

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    bholu436
    Rohit Surfactants Pvt. Ltd. conducted market research on branded and non-branded footwear to understand customer preferences and identify opportunities. The research found that Red Chief, their footwear brand, has a small market share compared to competitors due to a lack of stylish designs and national advertising. Younger customers prioritize style over other factors. The research suggested that Red Chief improve advertising, ensure equal discounts for retailers, and launch trendier designs to increase their market share.

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    Market Research of Red Chief Footwear

    Uploaded by

    bholu436
    4K views17 pages
    Rohit Surfactants Pvt. Ltd. conducted market research on branded and non-branded footwear to understand customer preferences and identify opportunities. The research found that Red Chief, their footwear brand, has a small market share compared to competitors due to a lack of stylish designs and national advertising. Younger customers prioritize style over other factors. The research suggested that Red Chief improve advertising, ensure equal discounts for retailers, and launch trendier designs to increase their market share.

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    Rohit Surfactants Pvt. Ltd. conducted market research on branded and non-branded footwear to understand customer preferences and identify opportunities. The research found that Red Chief, their footwear brand, has a small market share compared to competitors due to a lack of stylish designs and national advertising. Younger customers prioritize style over other factors. The research suggested that Red Chief improve advertising, ensure equal discounts for retailers, and launch trendier designs to increase their market share.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    4K views17 pages

    Market Research of Red Chief Footwear

    Uploaded by

    bholu436
    Rohit Surfactants Pvt. Ltd. conducted market research on branded and non-branded footwear to understand customer preferences and identify opportunities. The research found that Red Chief, their footwear brand, has a small market share compared to competitors due to a lack of stylish designs and national advertising. Younger customers prioritize style over other factors. The research suggested that Red Chief improve advertising, ensure equal discounts for retailers, and launch trendier designs to increase their market share.

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    “MARKET RESEARCH OF

    BRANDED AND
    NON -BRANDED
    FOOTWEAR” PRESENTED BY

    BHOLENDRA
    VARMA
    ID - 2K8PGD015
    MO.- 9457315809
    COMPANY HISTORY
    q KANPUR TRADING PRIVATE LIMITED {KTPL} INTRODUCED
    GHARI
    DETERGENT & POWDER IN FMCG SECTOR.
    q KTPL STARTED ITS BUSINESS WITH LOW BUDGET
    q AFTER SOMTIME, IT’ IS CONVERTED INTO ROHIT SURFACTANTS
    PVT. LTD.
    {LEATHER & FOOTWEAR DIVISION} .
    q RSPL MARKETS A LEATHER FOOTWEAR BRAND IN INDIA BY THE
    COMPANY PROFILE

    CHAIRPERSON - MR. MURLIDHAR


    MD - MR. MANOJ KUMAR
    PRODUCT - SHOES
    BRAND NAME - RED DHIEF
    PRODUCTION - 90,000 SQ. FEET PER MONTHS
    HEAD OFFICE - PANDU NAGAR
    FACTORY - DADA NAGAR{KANPUR}
    MAIN MARKETS - U.P ,BIHAR ,PANJAB ,HARYANA ,GUJRAT ,DELHI
    MAHARASHTRA ,CHANDIGAD ,RAJSTHAN
    ,C.G.
    NEED OF MARKET RESEARCH,WHY??
    qTO IDENTIFY EXACT MARKET DEMAND.

    qTO IDENTIFY CUSTOMER CHOICES.

    qTO IDENTIFY COMEPETITER STRATEGY.

    qTO CREATE THE NEW MARKET WITH DIFFERENT STRATEGY.

    qTO PROVIDE BEST QUALITY AS WELL AS SATISFACTION OT


    THE
    CUSTOMER.
    qTO KNOW THE MARKET TREND.

    qTO PROMOTE THE SALES UPTO HIGH LEVEL.


    OBJECTIVE OF RESEARCH

    qRED CHIEF WANTS TO FIND OUT THE EXACT


    PROBLEM OF CUSTOMER .

    qRED CHIEF WANTS TO PROVIDE BEST LEATHER


    SHOES TO ITS CUSTOMER IN COMPARISION TO ITS
    COMPETETIORS SUCH AS ACTION, LIBERTY, BATA ETC.

    qIDENTIFY THE MARKET SHARE

    qLIKENESS OR DISLIKENESS OF TEENAGERS

    qBRAND NAME
    RESEARCH METHDOLOGY

    qTARGET AUDIENCE
    ü STUDENT
    üSERVICEMAN
    üBUSINESSMAN
    üOLD AGE PERSON

    qSAMPLE SIZE
    qPREPARATION OF SURVEY
    qSTATISTICAL ANALYSIS
    ü PERCENTAGE
    üAVERAGE
    üSUM
    üGRAPHS & TABLES
    THE RESEARCH PROCESS
    qPROBLEM DEFINITION

    qRESEARCH OBJECTIVE

    qSOURCE OF DATA

    RANDOM SAMPLING

    qDATA COLLECTION

    qDATA ANALYSIS

    qREPORT/ PRESENTATION
    COMPARISION OF MARKET SHARE OF RED CHIEF OVER FOOTWEAR
    DIVISION

    BRAND STOCKED BY RETAILER

    MARKET SHARE OR VARIOUS


    BRANDS AS PER RETAILER
    MARKET SHARE ON DIFFERENT
    TYPES OF FOOTWEAR
    Category of leather footwear
    purchaser

    SEASONAL SALES OF FOOTWEAR


    Category of people to wear footwear

    PREFERANCE OF FOOTWEAR
    BY CUSTOMER
    LIMITATIONS OF STUDY

    2. This Report is only based on Kanpur city.

    4. Retailers hesitate to give the answer to some


    question like profit margins

    6. Some time respondent do not correct answer.

    8. Money is constraint to limit her scope of the


    study.

    10.Time was also a constrain.


    FINDINGS

    qTHE CUSTOMER OF RED CHIEF IS VERY LESS IN COMPERISION OF


    OTHER
    BRAND SHOES.

    qBASICALY RED CHIEF PROVIDE BEST LEATHER BUT IT HAS NO


    STYLISH
    DESIGN IN COMPERISION OF OTHER BRAND.

    qMOST OF THE CUSTOMRS PREFER P.U. SOLE INCOMPERISION OF


    OTHER
    TYPE OF SOLE SUCH AS EVA, TPR ETC.

    qRED CHIEF SELL ITS PRODUCT FROM ITS DIPPO FROM WHICH IT
    HAS NO GUD MARKET OVER THE UP BASICALY IN KANPUR,
    LUCKNOW.
    FINDINGS CON’T………
    …….
    qTHE STUDENT ARE INFLUENCED WITH RANGE, DESIGN, STYLE
    AND COMFERTBILITY.

    qLOOK OF THE LEATHER SHOES.WHEREAS THE SERVICE CLASS


    PERSON AND BUSINESS CLASS PERSON EMPHASIZE ON MORE
    PRICE , QUALITY,
    DURABILITY, DISCOUNT{IF ANY} AND ALL GUARANTEE PERIOD.

    qNEW BRANDS ARE EMERGING IN THE MARKET OTHER THAN


    EXISTING ONE’S AND THE Y CAPTURING SOME BIG MARKET
    SHARE. THESE BRANDS INCLUDE FRANCO, LEONE, P
    CONCLUSION

    SO FROM THE WHOLE RESEARCH I FIND THAT NO


    DOUBT “RED CHIEF” HAS A GUD MARKET ALL OVER THE
    INDIA BUT SOME WHERE IT IS BACK OUTSIDE FROM THE
    MARKET. THERE IS SIMPLE REASON BEHIND ITS FAILURE
    IN SOME WHERE

    qLACK OF MORE ADVERTISEMENT.


    qDIFFERENCE IN PRICE BETWEEN RETAILERS AND ITSELF
    qDISCOUNT ALLOWED FROM ITS DIPPO IS MORE THAN
    RETAILERS ‘ DISCOUNT.
    qTHEY DON’T MEET THAT RETAILERS WHO SELL MORE
    COMPETETIOR’S
    PRODUCT.
    SUGGESSION

    qCompany should provide equal discount


    retailers.

    qPrint media impact for long time and gives


    detailed information but electronic media is best
    for advertisement but it impact for a short time.

    qAlthough Impact is for short time. But we know


    repeated action leads to
    learning behavior.

    qCompany should be dynamic in nature with the


    changing fashion trends in style.
    SUGGESSION CON’T…………

    qDuring the survey we have analyzed that


    hording and banners plays a role of capture
    the market, so hoardings and banners should
    be placed at the main place, cross road and
    offices of city.

    qCompany should have its own exclusive


    retail outlet in the main market.

    qProper visit of company executives is


    necessary as the retailers are motivated by it.

    qPrint media is also sued as promotional


    activity and it is cheaper as compared to
    audio/visual media.
    n k y o u
    T h a
    QUER
    IES
    ?

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