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The document presents a rotated component matrix from a principal component analysis of various social media platforms. It shows that Facebook, Twitter, Twoo, Badoo, Youtube, BlackBerry and Skype load highly onto the first component, while Others loads highly onto the second component. The analysis aimed to group related social media platforms together.

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YaronBaba
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209 views

Output

The document presents a rotated component matrix from a principal component analysis of various social media platforms. It shows that Facebook, Twitter, Twoo, Badoo, Youtube, BlackBerry and Skype load highly onto the first component, while Others loads highly onto the second component. The analysis aimed to group related social media platforms together.

Uploaded by

YaronBaba
Copyright
© Attribution Non-Commercial (BY-NC)
Available Formats
Download as RTF, PDF, TXT or read online on Scribd
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Rotated Component Matrixa Component 1 Facebook Twitter Twoo Badoo Youtube BlackBerr y Skype Others .030 .826 .

894 .825 .715 .756 .834 .217 2 .860 .092 .064 .268 .253 .218 -.004 .699

Extraction Method: Principal Component Analysis. Rotation Method: Varimax with Kaiser Normalization.a a. Rotation converged in 3 iterations.

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