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"A Study Oncustomer's Attitude Towards HDFC Life": Bachelor Oe Business Administration

This document is a summer training project report submitted in partial fulfillment of a Bachelor of Business Administration degree. It focuses on studying customer attitudes toward HDFC Life, an Indian life insurance company. The author conducted primary research through surveys in Panipat to understand customer perceptions. The report includes an acknowledgment, declaration, table of contents, introduction to the topic of customer attitudes and life insurance industry, profile of HDFC Life, research methodology used, data analysis of survey results, findings, and conclusions with suggestions and bibliography.

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Aman Singh
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17 views

"A Study Oncustomer's Attitude Towards HDFC Life": Bachelor Oe Business Administration

This document is a summer training project report submitted in partial fulfillment of a Bachelor of Business Administration degree. It focuses on studying customer attitudes toward HDFC Life, an Indian life insurance company. The author conducted primary research through surveys in Panipat to understand customer perceptions. The report includes an acknowledgment, declaration, table of contents, introduction to the topic of customer attitudes and life insurance industry, profile of HDFC Life, research methodology used, data analysis of survey results, findings, and conclusions with suggestions and bibliography.

Uploaded by

Aman Singh
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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Summer Training Project Report

On

A Study oncustomers attitude towards HDFC life

Submitted in Partial fulfillment of the requirement For award of degree of

BACHELOR OE BUSINESS ADMINISTRATION


(Session 2011 - 14)

Submitted to: Mrs. Tanuja Assistant Professor (2011-14)

Submitted by: Mr. Pervinder

Royal Institute of Management and Technology, Sonepat (D.C.R.U.S.T, SONEPAT)

ACKNOWLEDGMENT

I would like to thank my project guide Mr. SUNIL JAIN , Channel Sales Manager HDFC Life Insurance, Panipat for guiding me through my summer internship and research project. His encouragement, time and effort are greatly appreciated. I would like to thank all of my faculty staff for supporting me during this project and providing me an opportunity to learn outside the class room. It was a truly wonderful learning experience. I would like to dedicate this project to my colleagues and all those who help me to complete this project. Without their help and constant support this project would not have been possible. Lastly I would like to thank all the respondents who offered their opinions and suggestions through the survey that was conducted by me in panipat.

PERVINDER

Declaration

This is to declare that I have carried out this project (Study on consumer attitude towards HDFC Life) work myself in part of fulfillment of the bachelor of business administration. The work is original has not been copied from anywhere else and has not been submitted to another university / institute for award of any degree.

Date:

Signature of mentor

Signature ofstudent

TABLE OF CONTENT
s.no 1 Content Executive Summary Page no. 1

Introduction to Topic

2-7

Introduction to the industry

8-20

Company Profile

21-40

Research Methodology

41-45

Data Analysis

46-56

Findings

57

Suggestions, Conclusion, Bibliography

58-60

Annexure

61-62

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